ott streaming platforms

OTT Streaming Platforms: 6 Essential Features you must know

Introduction to OTT Video Streaming Platforms

The term “OTT” refers to “over-the-top.” It refers to video material such as TV and movies being broadcast on the internet through OTT Streaming platforms rather than over the airwaves or through cable or satellite TV subscription services.

According to recent statistics, the revenue of OTT video is expected to double globally by 2025. Some well-known OTT video services include Netflix, Hulu, Amazon Prime Video, iTunes Video, and HBO Go. However, there are also many smaller companies that have successful internet video operations and offer their own OTT video streaming platforms.

How OTT Video Streaming Platforms are Changing the Way We Consume Content

The growth of OTT video streaming has changed how we watch shows and movies. These platforms let viewers watch what they want, when they want, with a huge collection of content available.

The Rise of Personalization in Video Streaming Platforms

The rise of OTT Streaming platforms has introduced a big change – personalization. This means that these platforms use algorithm and user data to suggest movies and TV shows that they are more likely to enjoy. This feature helps users to discover new content that they might not have found on their own.

The Impact of OTT Streaming on Traditional Cable TV

Streaming platforms have transformed the way we watch TV. They give us more freedom to choose what we want to watch and when we want to watch it. As a result, fewer people are signing up for traditional cable TV and more are choosing to subscribe to these streaming services. It’ll be exciting to see how the industry adjusts to these changes as more people abandon cable and switch to streaming.

The History and Evolution of OTT Video Streaming Platforms

The Emergence of Streaming Technology in the Early 2000s

In the early 2000s, a new technology called streaming emerged, which made it possible to watch videos online. This paved the way for platforms like Netflix and Amazon Prime Video, which let people watch shows and movies over the internet without needing to have cable TV.

The Birth of Netflix and its Impact on the Streaming Industry

Netflix is a big player in the world of online video streaming. They started out in 1997 by sending DVDs through the mail, but in the late 2000s, they changed their focus to streaming movies and TV shows online. Because of their success, other OTT services like Hulu, Amazon Prime Video, and Disney+ have also become popular.

Also, Netflix has made a huge impact on the way people watch TV shows and movies online. They came up with the idea of “binge-watching,” which means watching multiple episodes of a show in one sitting. They also create their own shows and movies, which has changed how people view video content.

The Expansion of OTT Streaming Services to International Markets

OTT platforms going global have transformed the industry. Now, people all around the world can watch streaming content on their mobile devices, whenever and wherever they want. This has created fresh possibilities for both content creators and viewers to explore new content from diverse regions of the globe.

Since more OTT services look to tap into new markets and grow their user base, international expansion will continue. This will lead to even more exciting changes and innovations in the future of OTT video streaming.

Advantages and Disadvantages of OTT Video Streaming Platforms


There are several advantages to offering streaming services to consumers, including:

  • To begin with, having the capability to reach people worldwide can lead to more money and better promotion of your brand.
  • Additionally, OTT platforms offer more flexibility in how content is delivered.
  • Finally, allowing service providers to give their viewers or users more choices in terms of content and personalized settings.


On the other hand, it is important to take into account the possible drawbacks, which may include:

  • Creating and licensing content can be very expensive.
  • There is a lot of competition in the industry, and it can be tough to stand out.
  • To use streaming services, a good internet connection is necessary, but there can be issues with buffering or streaming that can frustrate users and make them switch to other services.

Nonetheless, the benefits of providing OTT video streaming services often outweigh the potential downsides, making it a worthwhile investment for many providers.

The Role of OTT Video Streaming Platforms in the Entertainment Industry

OTT video streaming platforms have significantly impacted the entertainment industry, particularly in terms of the rise of original content and the globalization of entertainment.

The Rise of Original Content: How OTT Platforms are Changing the Game

OTT platforms can now produce their own content instead of relying on licensed content from traditional studios and networks. This gives them creative freedom and allows for more diverse programming options that cater to their audience’s interests. As a result, popular platforms such as Netflix, Hulu, and Amazon Prime Video have invested heavily in original content and produced award-winning shows like Stranger Things, The Handmaid’s Tale, and The Marvelous Mrs. Maisel. These shows have not only gained critical acclaim but also attracted large audiences, boosting subscriber numbers and generating revenue through various revenue models for your OTT platforms.

Globalization of Entertainment: The Impact of OTT Platforms

The globalization of entertainment has been made possible by OTT platforms. This allows consumers to access various shows and movies from different countries easily. Also, it expands their cultural horizons by enabling them to stream content anytime and anywhere. Local productions have gained a larger international audience while content creators have access to new markets.

Moreover, the role of OTT video streaming platforms in the entertainment industry has been significant. They provide consumers with more choices and creators with new opportunities. Since the industry continues to evolve, it’s likely that OTT platforms will play an increasingly important role. Therefore it will shape the future of entertainment.

Feature Of OTT Video Streaming Platforms

1. Video hosting platform:

To start an OTT video streaming business, the first essential is to have a video hosting platform to manage your content. With this system, you can effortlessly upload, label, and share your videos.

Video hosting platforms, such as Webnexs, provide a secure and dependable way to upload and share videos. These platforms function similarly to private versions of YouTube, allowing users to upload their content quickly and choose where to share and embed it. This can save costs, simplify billing, and reduce the time and effort needed to establish a video streaming service.

2. Support for closed captioning and subtitles

It is important to note that not all video streaming platforms support closed captions, but at Webnexs, closed captions are available for all Video-On-Demand (VOD) videos, ensuring compliance with legal requirements in the educational market.

3. Video API

To run an online video streaming service, you need a Video API. An API is a tool that helps software developers connect with the platform. With an API, developers not only can build mobile apps but also video portals, and streaming services with ease. Moreover, you can connect your video streaming platform with your cloud media system, which simplifies encoding, delivery, and interaction with existing Single Sign-On systems.

To learn about video APIs, you can take a look at the Webnexs video API. This API is a great example of a functional API that gives you complete control over their streaming service. What’s more, their entire streaming solution is built on their APIs, so it’s easy to integrate everything on their platform into your own by using their APIs.

Top 7 OTT Industry Trends in 2021

4. Chapter markers

Chapter markers can help make your OTT video content more enjoyable for viewers. These markers allow viewers to easily skip to different parts of the video using the seek bar. They are like dots or marks on a map that show where different sections of the video are. By hovering over the markers, viewers can see what each section is called. This is particularly useful for longer movies or shows, which can be broken up into sections like a table of contents in a book. Chapter markers are good for both the people making the video and the people watching it because they make it easier to find and enjoy the content.

5. 24/7 Customer support

It’s really important for OTT Business to have reliable ways to show their content. You don’t want to wait around for a long time if there’s a problem with watching something. Instead, you need someone who knows what they’re doing to help you right away, preferably by talking on the phone.

A good streaming platform should be available to help you all day and all night, even on the phone. But some platforms don’t do this, and the ones that do sometimes make you pay more money. At Webnexs, we are always here to help you, 24 hours a day, 7 days a week, without any extra fees.

6. Real-time analytics 

There are many ways to see if your content is doing well, like checking how much money you’re making, how many people are following you, and how much you’re growing. But one really good way to know if your content is successful is to look at the numbers from your videos, like how many people are watching and what they do while they watch.

In simpler terms, analyzing data from videos can give you important information about how well your content is doing. You can see how many people are watching, how much money you’re making, and where your viewers come from. This information can help you make your videos even better and plan for what to do next.

It’s important to measure success when releasing important information. Real-time analytics can help with that. You should use an OTT video streaming platform that can track your progress and give you objective assessments. This will help you make decisions based on data.

Final thoughts:

Webnexs offers a top-notch streaming platform that caters to users worldwide. If you want to learn more about our services, ‌request a free live demo.

Frequently Asked Questions

1. What is an OTT streaming platform?

An OTT streaming platform is a service that lets you watch videos using the internet, without needing a TV subscription that uses cables or satellites.

2. How are OTT platforms changing the way we consume content?

OTT platforms make it possible for people to watch movies and shows whenever they want, on any device they have, which is more convenient and easier than watching TV in the old-fashioned way.

3. What is personalization in video streaming platforms?

Video websites use personalization to recommend shows and movies based on what a person has watched before and what they like, making their experience feel more customized.

4. How does OTT streaming impact traditional cable TV?

The way we watch TV has changed a lot because of something called OTT streaming. It’s like watching TV on the internet. It’s cost effective and you can choose what you want to watch whenever you want. Because of this, fewer people are signing up for regular TV with a cable company.

5. What are some key features of OTT video streaming platforms?

Below are some of the key features that are typically found in OTT video streaming platforms:
1. Video hosting
2. Closed captioning and subtitles
3. Video API
4. Chapter markers
5. 24/7 customer support
6. Real-time analytics to track viewership data






126 responses to “OTT Streaming Platforms: 6 Essential Features you must know”

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  62. Camisha Avatar

    Are you interested in launching an over-the-top (OTT) streaming service for your niche-based business? If so, you will need to find the best OTT solutions that meet your needs. This can include selecting the right media server, video encoder, content delivery network, and video player. Additionally, you should look into subscription billing options and analytics tools to ensure that your OTT streaming service operates smoothly.

  63. Olivia Avatar

    If you are considering subscribing to an OTT streaming service, a professional guide can help make the choosing process easier. This guide should provide all the necessary details about each available OTT service, from their available content to their cost and more. That way, you can make an informed decision about which service best meets your OTT needs.

  64. Caeli Avatar

    Do you want to enjoy a top-notch video streaming experience with branded platforms, such as an OTT streaming service? If so, what is the cost associated with accessing such an OTT service through a subscription?

  65. Joodi Avatar

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  67. Jon Avatar

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  68. Chad Avatar

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  69. Chelsae Avatar

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  70. Christi Avatar

    Kindly update a few details regarding the niche-based OTT services, Elaborate your Platforms with category-specific over-the-top services for audio and video streaming services.

  71. Clauda Avatar

    We are looking for OTT streaming video for our customers to fulfill their entertainment needs with an affordable pricing strategy.

  72. Chord Avatar

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  73. Jolee Avatar

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  74. Larry Avatar

    I am contemplating the possibility of becoming an OTT service provider. I need to make an assessment.

  75. Hwita Avatar

    I am a self-made and self-taught producer. I would like to ask, what kind of content do you accept? How can I upload my OTT video content to start successful OTT services like Netflix?

  76. Hasain Avatar

    I’m interested in learning more about the over-the-top streaming services offered by your company. I am planning on launching a similar service in the US soon to compete with the other major players in my niche.

  77. Ohiyo Avatar

    I am interested to launch an OTT video platform, similar to Netflix. If so, what key features of your platform will set it apart from competitors? Additionally, what are the associated costs and necessary technology stacks for such a venture? These are all important considerations when planning an OTT video.

  78. Trianna Avatar

    Hi, Can you please explain OTT services and their working strategies in various industries, and how to utilize them?

  79. Tokala Avatar

    Want to know which OTT streaming service is the right fit for the Sports based platforms business?

  80. Tavon Avatar

    An OTT service is a type of streaming media service that provides audio, visual, and other multimedia content over the internet without the need for an operator-managed communications network. These services have become increasingly popular in recent years due to their ease of use and affordability. We here at the Great Article team have completed an analysis of the best OTT services available today based on their features and pricing factors.

  81. Terance Avatar

    Thanks for the information on OTT streaming services. We are looking to create an OTT service that meets the needs of our niche market, so any input and guidance would be much appreciated. Thank you in advance.

  82. Tayga Avatar

    I am interested to download the OTT services content in my local devices and drive. Which one is specialized in offering customized over the top streaming services in features centric models.

  83. Tacoma Avatar

    I am looking for the rate of OTT services in the USA market. If so, I can research the pricing of Netflix, Prime, and Disney+Hotstar as well as recommend the best OTT service providers based on their performance in the USA market. Please let me know if this is helpful!

  84. Tizoc Avatar

    I am looking to start from scratch with an OTT service for sports-based streaming. If so, you’ll need to consider multi-device compatibility, OTT platform features/functionality, and user interfaces modeled off services like Netflix.

  85. Ozette Avatar

    We Would like detailed pricing and product information on the OTT platform for starting an education-based OTT streaming service. Thanks.

  86. Trevion Avatar

    Interesting post! I never thought about the topic in that way before. Your points on OTT services and features and ott alternatives were clear and crispy. They really helped me understand the OTT platform providers better. Thanks for sharing your thoughts.

  87. Tucson Avatar

    OTT platforms, provide a great option for streaming digital content. Whether it’s movies, shows, documentaries, or podcasts – these services allow consumers to have access to a variety of content that they can watch on their own terms. From Netflix to Hulu and more – there are many options when it comes to OTT services. Find out more about the different options available and make an informed decision about which service is best for you!

  88. Olisa Avatar

    I found your post to be very well-written and informative. I especially liked the way you explained the comparison of ott streaming services over OTT platforms alternatives. Now I got a clear idea of ott services features. Thanks for sharing.

  89. Tandilyn Avatar

    I would like to start an OTT streaming platform like Netflix. I would like to have a fair idea of the cost, and also if any of the OTT platforms support user-submitted content which will have to go through review before being published. In fact, I would like to get a free demo and an estimated cost. Thanks.

  90. Tinki Avatar

    I am looking to see the features that our OTT platform offers. If so, we would be happy to provide a demo that showcases these features on both web and mobile video platforms. Please let us know if this is something of interest and we can set up a time for a demo.

  91. Tiponya Avatar

    I am looking for an OTT streaming service to fulfill your customers’ entertainment needs. With affordable prices, you can find the perfect digital solution that meets their expectations. Get access to a wide range of content and immersive experiences with top-notch quality so that everyone is satisfied. Make sure to take advantage of the potential savings associated with subscription plans as well! Thank you.

  92. Tuwa Avatar

    Finding the best OTT services is depends on the sort of video content you consume. For instance, if you’re a sports fan, you might enjoy amazon prime video more than Hulu. While Netflix, provide country-specific content, so where you live is also a huge factor. Based on this factor you’ll out the OTT services. Each one is unique.

  93. Penni Avatar

    Want to start an OTT Video Streaming Service from scratch? OTT services can offer a great way for modern sports fans to watch events, games, and related content on any device at any time. An ideal streaming service should support multi-device functionality, have platform features and user interface reminiscent to Netflix or other existing streaming services.

  94. Ogima Avatar

    I am seeking out the best OTT streaming platform in order to build an online service for my niche-based company. I would greatly appreciate it if you could provide me with the details necessary to get started on creating my own OTT streaming service.

  95. Jade Avatar

    I am looking to launch an OTT streaming platform, such as Netflix. To get started, you will need to consider the cost of launching the OTT platform, what technology stack will be used, and which APIs are necessary for the system to work.

  96. Tattina Avatar

    I would like to have a demonstration of the OTT streaming services, showcasing the various features such as TVOD, SVOD, video/audio streaming, and DRM. I hope to gain an understanding of how these features work and their application in this type of service. Thank you very much.

  97. Mackenzie Avatar

    I am interested in setting up my own OTT streaming platform. I would like to receive more information about the streaming process, the cost, and any demos that could help me familiarize myself with the platform. Thank you for your assistance.

  98. Braychan Avatar

    Would you like to see a demonstration of OTT services to determine their suitability for your new streaming business? Our main objective is to become the premier provider of OTT services with complete support for our viewers.

  99. Evangelina Avatar

    I am looking to start services able to provide an OTT streaming solution for our channel. We would like complete support in setting up this video hosting platform. Please let me know if this option is available. I appreciate your time and look forward to hearing back from you.

  100. Berkley Avatar

    I want to know the subscription cost details for OTT broadcasters and their own streaming services in the USA. Kindly share the complete details on this.

  101. Elveva Avatar

    Need updated information for these OTT streaming services with new cost details, what type of content they are acquiring, and Which one is the best ott service provider in this Web series. Etc.

  102. Charsian Avatar

    We are looking for OTT streaming services to give our customers access to a range of entertainment options that come with an affordable price tag.

  103. Davin Avatar

    The article is a great resource for selecting an OTT service provider. It provides helpful tips and advice on which services to consider and how to differentiate the various providers available. Thanks for providing such valuable information!

  104. Tailynn Avatar

    OTT streaming services provide an excellent opportunity for those in recovery to access healing content on demand. We will use these services to offer our users individual video sales, subscriptions, and promotional offers. Thank you.

  105. Dyan Avatar

    Could you need information about specific niche-based over-the-top streaming services? If so, these platforms should be helpful. Here, you can find category-specific OTT services for sports, such as Netflix, Hulu, Amazon Prime Video, and iTunes Video.

  106. Genece Avatar

    I was looking for the perfect solution to make an OTT platform with a real-time analytics business model for our company. we focus on acquiring an audience from the USA by providing free content with the support. Do you have any idea to pick the solution to show video streaming services?

  107. Jacki Avatar

    What are the factors that determine ratings for OTT streaming services? Could you provide the OTT services content to users via an internet connection instead of traditional broadcasting methods? Ratings for these services are typically determined by user reception, quality of content, pricing, and availability on different devices and platforms.

  108. Journi Avatar

    How much do OTT streaming services with subscription video capabilities, such as branded platforms, cost?

  109. Sasha Avatar

    I am interested to learn more about our OTT streaming services. We are happy to provide a demonstration of our services to help you determine if it is the best option for your potential streaming business. Our goal is to be the premier OTT service provider in the industry, and we promise to provide top-notch end-to-end support for our customers.

  110. Megan Avatar

    I am looking to start your own OTT streaming service like Netflix or Amazon Prime. Could you help to launch your OTT services from the ground up and ensure that all the necessary features and functionalities are taken care of? Get in touch with us today to learn more!

  111. Cheyenne Avatar

    I’m interested in creating an OTT streaming service for my institute with real-time analytics, video hosting pricing, and live streaming plans. Could you provide me with more details on this?

  112. Demi Avatar

    Looking for a streaming platform that offers a variety of OTT features and revenue streams, similar to those found on Hotstar? Consider OTT streaming services as an option – they provide users with access to a range of exciting content and offer multiple ways of monetizing their videos. Thank you.

  113. Effie Avatar

    I am looking for the ultimate entertainment experience. Check out OTT streaming services! OTT services offer an extensive library of movies, sports shows, and more in high-quality video. With so many streaming platforms to choose from, it can be hard to decide which one has the best content library and design. Luckily, we’re here to help you make the right selection.

  114. Everlee Avatar

    OTT streaming services, such as Netflix, Amazon Prime, and Roku Channel, offer a great array of video content that can be accessed through the internet. These platforms are popular with viewers for their wide selection of movies and Web series shows, as well as their ease of use. The booming platform of OTT media streaming has resulted in increasingly competitive market conditions, ensuring that there is something for everyone. Thank you.

  115. Dylan Avatar

    With so many OTT streaming services available, it can be difficult to determine the best one for our needs. Thankfully, we now have a guide to help us explore the top OTT services and find the perfect fit for our viewing pleasure!

  116. Gabrielle Avatar

    Looking for information regarding OTT streaming services? Consider investigating topics such as video streaming service, real-time analytics, Content Delivery Network (CDN) costs, payment integrations, customizability, the ownership of the code base, pricing, and the speed to market.

  117. Harriett Avatar

    I’m interested in getting a demonstration of the OTT streaming services platform process and the associated cost of creating an OTT service from scratch. Additionally, I would like to know what rebranding and customization options are available.

  118. Adelaide Avatar

    I am looking for assistance in creating a cost-efficient OTT streaming platform. OTT streaming services give viewers direct access to content hosted remotely, allowing them to watch movies, shows, sports, and other live events whenever they choose. By streamlining this process, we can help you save time and money while delivering an immersive streaming experience.

  119. Tru Avatar

    I am looking to find out the cost of me providing my customers with an OTT streaming services package. I am in need of information regarding the price points of each OTT service provider on the list. Please provide me with these ideas.

  120. Musa Avatar

    We are interested in launching OTT streaming services for our channel and would like to enquire about your real-time analytics setup. If your company offers this OTT service, we would appreciate hearing from you. Thank you for your consideration.

  121. Reece Avatar

    I am Looking for OTT streaming services to access online sports content in the USA. Popular services include amazon prime video, YouTube, Netflix, and other platforms. Prices of these subscriptions vary, so be sure to check each streaming provider’s website for their respective price plans and packages.

  122. Eugene Avatar

    I am searching for an OTT streaming service for your weekly live concerts from your web series. We have ideas about how to monetize OTT services for the performance, so let us know if you would like more information.

  123. Ahmir Avatar

    OTT streaming services have become an increasingly popular way to watch films and sports shows. OTT services like Netflix, Hulu, and Amazon Prime Video, provide viewers with access to a wide range of content in a cost-efficient manner. With the right guidance and resources, it is possible to start your own successful OTT platforms. Thank You

  124. Alberta Avatar

    How to become more successful in the OTT services like Netflix, Hulu, amazon prime video, etc.

  125. Amaryllis Avatar

    OTT streaming services are digital content providers that transmit audio and video streams and other forms of media over the internet, bypassing traditional cable or satellite companies. With so many OTT options available today, it can be difficult to choose the best one for your needs. Reading an article like this can give you some insight into choosing the right OTT service.

  126. Arabella Avatar

    OTT service is an internet streaming media platform that provides subscribers with the ability to view videos, music, podcasts, and other content over the internet without having to be a paying subscriber of a traditional cable or satellite broadcast service. This article provides an excellent guide on how to create your own OTT service to compete with well-known brands like Netflix and Hulu.

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