A Guide to OTT

Marketing Essentials

OTT Marketing Funnel

[{"selector":"#anim-4bd15ab6-81ee-4e57-a6dd-b5418387755b","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e7696022-0fd2-4834-929f-ab573138b204","keyframes":{"transform":["translate3d(0px, 452.99146%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8845c0bb-4205-4840-99f9-81107d2c703e","keyframes":{"opacity":[0,1]},"delay":200,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a20a6207-1790-4812-ab34-7fa8d09e9df9","keyframes":{"transform":["translate3d(146.07845%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Top of the Funnel — Awareness First we need to make target audience privy to your OTT platform

[{"selector":"#anim-2dc70b79-7646-4395-b7db-975dd7af6870","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-28630f8a-5f5b-4b20-a8cd-f5865d7a4c1a","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-88880b99-0d34-48b8-942f-50094481603f","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3ce4b93c-2ba1-416f-93ad-ed1f73962a8d","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Retention level is what follows the BOFU and as a result justifies all of the different ranges of an OTT advertising funnel.

[{"selector":"#anim-baa4bd53-baf9-46ea-9186-8350d264ffed [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0.8147318444028523%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

A Guide to OTT

Marketing Essentials

OTT marketing is a dynamic region to discover because the traits are at risk of changing swiftly with time.

OTT Marketing Funnel

It is necessary to know the OTT selling funnel. The fashionable day OTT marketing funnel consists of

Top of the Funnel — Awareness First we need to make target audience privy to your OTT platform

Retention level is what follows the BOFU and as a result justifies all of the different ranges of an OTT advertising funnel.

Retention

GET LIVE DEMO

START YOUR OTT PLATFORM WITH US