OTT Marketing Essentials

there are positive advertising and content material strategies, tips, and hints that may match wonders in your OTT platform. But earlier than that let’s recognize the OTT marketing funnel.

Top of the Funnel – Awareness

Middle of the Funnel – Consideration

Bottle of the Funnel – Conversion

OTT Marketing Funnel

Retention

Tips to Optimize an OTT Platform

Pay attention to User Experience

Multiple elements influence the user’s experience in OTT streaming

Know how you will Scale

Ditch the legacy system

Track OTT Trends