How TVOD business model effectively works on your platform?

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Understanding the business model of TVOD and its advantages

TVOD is the counterpart of subscription video, where consumers pay for the content on a pay-per-view basis.  But later consumers gain access to manage the whole VOD platform for a subscribed period.

They used the TVOD model in e-learning platforms like Byju and Udemy and entertainment videos like Netflix, Hotstar, etc.

Normally, on the TVOD platform audience does not want to pay for anything upon signing up for the service. Instead, they will pay an amount based on the video content. Most often this relates to movies and now in recent days, it is applying to series as well as in the case of sports.

TVOD business model

Electronic Sell-Through (EST) – Users gain permanent access to a piece of content by paying once. The nature of this access may vary where Users:

  •   get access to the video content for a fixed period
  •   get access to the video for an indefinite period
  •   can download the video for offline viewing (protected by DRM) and offline viewing can also be restricted to a specific period

Download To Rent (DTR) – Users access a piece of content for a limited time for a smaller fee. For example, after a user rents the video, they have 30 days for viewing it. Once they’ve started watching it, the video will last for 48 hours before their rental period ends.

Best Video On Demand (VOD) Revenue Models for your business 2022

Marketing Your Transaction Video on Demand business:

TVOD works best for most viewed content where users like to pay for premium packages provided by the video content holder. Hence, social media and email marketing are the best channels to attract those audiences based on their interest.

Education VOD platform (like Byju), in recent times, got most succeeded with this TVOD platform by demonstrating to their potential learners the value added to them. Entertainment VOD platform (like iTunes, and Amazon Prime), on the other hand, becomes most popular by providing highly rated videos on this model, which is not supported by SVOD solutions.

How Pay-per-view concepts are applied in TVOD platforms to publish your media contents

What Are Some Examples Of TVOD Platforms?

Examples of TVOD: iTunes, Amazon’s prime, & Sky Box Office 

TVOD services allow customers to rent or purchase digital copies of movies and television shows. Consumers can access this content anytime they want and it will be stored on their devices forever. TVOD offers a variety of different entertainment, from movies to events to TV shows, with individual fees for each item so the customer only pays for what they need. In this way, consumers get access to the content that they want while the provider still gets paid for it.

Also, these most-popular TVOD platforms examples allow it to rule in terms of monetization which allow users to purchase or rent specific pieces of content for a one-time fee. This type of monetization generates revenue but requires high user engagement, as viewers may be less likely to watch certain videos due to the cost.

 DRM and TVOD Model:

While selling the content online, the implementation of a Digital Rights Management system becomes mandatory to provide the audience with licensing.

DRMs make compliance with the restrictions by preventing audiences from making illegal copies and sharing and allowing access for a fixed period only. DRM systems manage your user licenses in TVOD platforms, ensuring that only authorized viewers can watch the video content.

Visit Here: Comparison Of Top 5 Video On Demand (VOD) Platforms


TVOD now rules the world with a highly attractive offer that pays the higher growth in business development by targeting the right audience as and when the time changes.

Frequently Asked Question(FAQ)

1. What is TVOD Platform?

TVOD (Transactional Video on Demand) is a model of digital video distribution where viewers pay for access to each individual video or movie. It offers viewers the flexibility and convenience of buying only the content they want when they want it – either in advance or at their own pace.

2. Why Choose TVOD For Your Video Business?

TVOD (transactional Video On Demand) is an ideal way to monetize digital content. With TVOD, viewers pay a one-time fee to watch a single video or series of videos, giving them ultimate control and flexibility over their own content consumption. TVOD also minimizes operational costs for businesses, reduces risk, and allows for more rapid monetization potential from digital video.

3. What are the benefits of TVOD Platforms?

 It offers an economical way to purchase movies and other video content. Unlike subscription-based streaming services, TVOD allows consumers to pay only for the videos they choose to watch, giving them greater control over their spending. Additionally, it gives platforms the ability to set different pricing points for different types of content in order to maximize revenue.

4. What is the key difference between SVOD and TVOD?

Transaction Video on Demand is a form of media streaming that requires a one-time payment in order to view the content. It differs from Subscription Video on Demand, which requires a recurring payment to access available content.

5. What are the examples of TVOD Models?

A few popular examples of TVOD services include Google Play, Apple iTunes, YouTube movies, and others.


40 responses to “How TVOD business model effectively works on your platform?”

  1. Orlando Avatar

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  2. Anatassia Avatar

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  3. Rohan Avatar

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  4. lokesh Avatar

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  5. Meghna Avatar

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  6. joseph Avatar

    Good insight on TVOD models

  7. chandrian Avatar

    TVOD business model can be used on any video platform. Thanks for sharing

  8. rayford Avatar

    The way you define about TVOD platform is very clear and easy to understand. Exceptionally well written!

  9. magnolia Avatar

    Keep on working, great job on TVOD platforms

  10. macmillan Avatar

    It’s actually a nice and helpful blog of TVOD info. I’m satisfied that you
    simply shared this useful information with us.

    Please stay us up to date like this. Thank you for sharing.

  11. aubreylin Avatar

    It’s remarkable to go to see this blog on TVOD and know about the how vod models working on video platform,

  12. brousseau Avatar

    Clear blog on how TVOD platforms working on video platforms

  13. Javed Avatar

    magnificent post, very informative. I wonder why the other experts of this sector don’t notice this.
    You must proceed your writing about the topics VOD . I am sure, you have a huge readers’ base already!

  14. Jack Avatar

    I am really happy to glance at this blog posts which includes plenty
    of useful data about TVOD, thanks for providing such data.

  15. Ken Avatar

    Thanks , I’ve just been looking for information about this
    topic Video streaming platform for a while and yours is the greatest I have came upon till now.
    But, what about the conclusion? Are you certain concerning the supply?

  16. Roger Avatar

    Thanks for finally talking about business model of TVOD. Liked it!

  17. Alexis Avatar

    TVOD (Transactional VOD) business model is ideal when we have a small potential audience. Very useful blog

  18. Fabregas Avatar

    TVOD can also be used for educational purposes also
    Very informative

  19. Miranda Avatar

    TVOD is the best alternative for

  20. Antonio Avatar

    TVOD is the best model for the users who wants to watch the particular video
    Good article

  21. Maria Avatar

    In TVOD Business model -EST is the best option when compared to DTR
    Just wanted to share my opinion

  22. rishikh Avatar

    When comparing with the other business model like SVOD & AVOD, the TVOD model has the potential to generate profit making from a given video

  23. Celine Sarah Avatar
    Celine Sarah

    I couldn’t refrain from commenting. Well written about the topic How the business model of TVOD effectively works on your platform

  24. Kaufen Avatar

    Greetings! Very useful information in this particular article about how TVOD method suits any video platforms
    It is the little changes that will make the most significant changes.
    Thanks for sharing!

  25. Jose Avatar

    I love reading through a post that will make men and women think about video streaming platform
    Also, many thanks for permitting me to comment!

  26. Akash Avatar

    Good day! This is my 1st comment here so I just wanted
    to give a quick shout out and say I really enjoy reading your posts regarding TVOD platforms
    Can you suggest any other blogs/websites/forums that cover the same subjects?
    Appreciate it!

  27. Vinicius Avatar

    I’m at work browsing your blog about the Video Streaming Business model

    Just wanted to say I love reading through your blog and looking forward to all your posts!

    Keep up the excellent work!

  28. braswell Avatar

    I would like to find out what kind of TVOD pricing models are available ?.

  29. Phina Avatar

    I read this post fully concerning the difference of vod revenue model of tvod and its technologies, it’s awesome article.

  30. jeremy Avatar

    I am interested in learning more about Transactional Video on Demand platform and understand its pricing. Could you provide more detail about the features ?

  31. rektifa K Avatar
    rektifa K

    I’m looking for information regarding pricing and specific functions of a TVOD monetization model

  32. Charlie Avatar

    Looking for a vod platform providers to develop a video on demand platform based on TVOD model . Could you please provide me with further information, as well as pricing information?

  33. Rosie Ichihashi Avatar
    Rosie Ichihashi

    Good insight on Transactional Video on Demand advertising. It’s clear that meticulous preparation goes into producing high-quality content to target highly engaged viewers in a secure, brand-friendly setting.

  34. Mina Victoria Avatar
    Mina Victoria

    Nice blog on TVOD(Transactional Video on Demand advertising). It is great to see how professionally produced content can be delivered to a focused audience through an engaging and secure platform. The explanation was thorough and clear.

  35. Netheria G Avatar
    Netheria G

    Are you interested in making money from your ornamental videos? If so, there are many ways to do this. Streaming services such as SVOD and transactional video on demand are two of the popular options. These usually have certain requirements that must be met in order for you to monetize your content effectively.

  36. Iranis Danies Avatar
    Iranis Danies

    Is there a way for me to make money off my business videos for different platforms, such as SVOD & TVOD platforms?

  37. shelton matthi Avatar
    shelton matthi

    I’m looking for assistance in creating an OTT platform that can be used on iOS and Android devices. It should be able to offer services like TVOD (transaction video-on-demand) . Please get in touch if you have expertise in this area.

  38. Rosemary Avatar

    Clear blog on what is TVOD. Content created by professionals and made available to viewers through curated TVOD user experiences that are safe and secure. Really well-explained!

  39. Jemima Avatar

    I am looking information regarding TVOD (Transactional Video on Demand monetization) and would like to know more about the different functions pertaining to it. I am also interested in the pricing that will be charged to customers.

  40. Shahnaz Avatar

    I appreciate the explanation of Transactional Video on Demand advertising in this article. The idea of professionally produced content being delivered to highly engaged audiences through TVOD curated user experiences while maintaining a brand-safe environment is brilliant! Well done!

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