Magento 2 -SEO-tips-and-strategies-for-2020

Magento 2 SEO tips and strategies for 2020

Let’s be frank on the truth!!! It doesn’t matter if your company is big or small, you need SEO to improve your site engagement and maximize Magento 2  site’s profitability, period.

Experts in the Digital marketing domain believe that SEO can widespread your online business. Also, no one has witnessed any other industry that grows at such phenomenal rates as the eCommerce industry. 

You can grow your online eCommerce business with an average rate of 25% per annum. All this takes nothing but meeting the best SEO service provider company at the right time will do it for you. 

In this post, we’ll try to provide you with some important Magento 2 SEO tips and strategies for this 2020, 

Here we start with the influencing factors for Magento 2 SEO in 2020

  • Magento Site Speed
  • SSL Certificates
  • Optimizing URLs
  • Sitemaps
  • Responsive Themes
  • Mobile-Friendly Themes
  • Optimizing Images
  • Metadata
  • Keyword Research
  • Backlinking

Magento 2 SEO Tips and Strategies

Optimize Magento 2 store URL

An eCommerce store is one of the website types which contains a lot of data and descriptions. It takes quite a long time to navigate through an eCommerce store, as it contains many pages to crawl through. 

Mostly these pages are based on the page templates such as Product category, Homepage, Product details, Shopping cart page, Checkout and so on. 

Each page has its URL that is unique and depends upon the variables like product name, category name, cart values. Building a site URL in a way that they are clean and simple and represents where the visitors are heading is important. But it is significant to create a URL that is good and optimization-friendly for search engine crawlers to crawl easily.

Okay, now it’s time to get into the main picture. How to optimize Magento 2 URL for SEO?

Let’s keep the following structure in mind for your online store,

  • Homepage:
  • Product Page:
  • Category Page:
  • Sub-category Page:

The URLs are executed at the Store view level in Magento. Hence, to implement the URLs in this format, follow these directions:

  • Select the Store view that you wish to alter and navigate to Store >> Configuration >> General >> Web.

Here, within the Search engine optimization option, select YES for “Use web server rewrites”.

Magento 2 utilizes URL rewrites to remove the file name “index.php” that appears in the URL after the root folder. By enabling the “Web Server Rewrites” Magento rewrites each URL to omit “index.php.”


Metadata is a set of data providing information about one or more aspects of search engine listing data. And it is one of the important things in Magento 2 SEO strategy list.

Why is metadata important in Magento 2 SEO strategy? 

  • Because it is the first thing that people are going to see in the SERP
  • And this is an important way how Google will determine where your content belongs in the search results. 

The real success of any SEO strategy relies on how it makes content to appear in the SERPs. So, to attain such search results, it is important to follow the great tips to form effective Metadata,

  • Stuffing keywords at the beginning of the title
  • Create a description that contains one or two keywords 
  • Adding recommended articles to your description

Optimize the HTML sitemap

Both the HTML and XML sitemaps are similar in most aspects and contain the same information. By comparing them, XML sitemaps are quite more effective than HTML sitemaps. Because it allows defining site details manually. 

Nevertheless, HTML sitemaps are very useful in search engine crawling and users to review the links of your website. It is also the second chance to be indexed in the search engine if there is an issue in the XML sitemap. 

So it is advisable to implement some third-party app as the auto-generating HTML sitemap is not an option in Magento 2x.


Performing Keyword research is an important part of the Magento 2 SEO strategy.

Once Google indexes your website, it starts to scan your site for the keywords. It performs casual scanning for keywords that might help them figure out where you belong in Google search results. Google uses these keywords to figure out and determine where your page should belong in its search results.

After completing the keyword research, you need to know where it should be implemented. We have listed some suggestions where you can place your valuable keywords,

  • The headers and title tags of your content
  • Your content itself
  • Your metadata

On top of that, it is important to have those keywords in your content. Based on the length of the content, you can add the keywords twice or more in the entire length. Thus, adding keywords to your content is called keyword stuffing.

And it is important to start blogging so that your site will have many unique URLs and pages of content for the particular targeted keywords. This makes your content more interesting and helps you to rank greater in the search engine result pages(SERPs).


While having a responsive theme is a really important part of Magento 2 SEO, it is also a really important part of converting visitors to customers.

A responsive theme is essentially a theme that can show up on any screen, no matter the size of the screen.

These are important because we live in a world where screens are not one standard size anymore, but rather different sizes and your consumers expect technology to adapt.

There are many responsive themes and templates available online. For a more customized look, you may also consult a Certified Magento Developer for responsive themes.


Backlinking is the process of linking other websites to your site. It is considered as the best SEO practice and essential tool to build relationships and strengthen your Magento 2 SEO strategy. 

In nutshell, when you link your website to another’s website, it means you’re potentially sending your site to a new audience on a different website. Once if someone clicks on your site’s URL on their website, it directly takes them to your website, and it’s entirely up to you to convert them into a customer. 

The more links you have, the more trust you build around the internet. And it is more likely customers will click on your site and look at your product.


In general, SSL certificates allow your website to be more secure and guard against potential vulnerability. Having an SSL certificate is mandatory these days. If not, website ranking tends to give heavy penalties to those sites that do not have SSL certificates. This means that websites with NO SSL certificates will face a downfall in the search result. 

If you want to check whether your website, navigate to the URL box on the top of your screen. There you’ll see something like this:

“https://” at the beginning of your URL, which means your website does have an SSL certificate and it is safe and secure.

But if you see “http://”, it means your Magento 2x site doesn’t have an SSL certificate. From this, the only thing you need to understand is that your site lags in security features and it needs some measure to stay safe from hackers and cyberattacks.

Final words

Interested in knowing more, contact our SEO consultants. 

Also, take-up the free consultation on the Magento 2 migration service for better store performance, Contact us today.



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