Benefits and challenges of OTT Advertising

Benefits of Over the Top Advertising

Growing platform

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Unskippable advertisements

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Challenges of OTT Advertising

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it's also hard to track any real-time impressions and impact of your ads.

OTT advertising lacks the in-depth and flexible functionality you normally get with browsers.

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Benefits and challenges of OTT Advertising

Benefits of Over the Top Advertising

As an increasing number of tv watchers migrate to streaming platforms, OTT is predicted to increase from 45% to 60% inside the next decade.

Growing platform

Since the start of the COVID-19 pandemic, people are at home and watching OTT streaming services more than ever.

Unskippable advertisements

When you spend money on OTT advertisements, you’re investing in an unskippable ad that watchers can’t block or ignore

Challenges of OTT Advertising

it's also hard to track any real-time impressions and impact of your ads.

Difficulty monitoring results and impressions

OTT advertising lacks the in-depth and flexible functionality you normally get with browsers.

Functionality

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