How OTT is changing the Growth of the Media Industry

The global OTT market is expected to reach over US$ 2,673 million in 2022 according to Statista. OTT has successfully leveraged the internet infrastructure to deliver content directly to the viewers bypassing the loopholes in the traditional distribution and media networks.

OTT Video Streaming Market Growth

Global growth of OTT revenue will rise from $69 billion in 2018 to $129 billion by 2023. The largest segment is OTT Video Advertising with a market volume of US$106,879m in 2022. Market penetration of OTT video technology in the US is over 70%, w ith the average user subscribing to 3.4 OTT video services.

The growing popularity of OTT media platforms has also made it the preferred choice for broadcasters to deliver their content to the targeted audience. Let's see how OTT is changing the complete media landscape.

OTT Platform Assists Create Direct Connection with Customers

This helps build a direct relationship with the users on the OTT platform. It also helps them create a strong brand image and improves brand recall.

Smooth Content Viewing Experience across Multiple Devices

With OTT, it’s more convenient to stream and watch content. Viewers can watch whatever they like at their preferred timings on their preferred devices

OTT is the Top Option for Advertisers

This helps to increase their marketing ROIs and also leads to higher conversion rates based on user behaviors and preferences.

OTT is Powering Emerging Technologies

As emerging OTT video technologies are utilizing artificial intelligence (AI) to enhance the customer experience.

Smooth Content Viewing Experience across Multiple Devices

With OTT, it’s more convenient to stream and watch content. Viewers can watch whatever they like at their preferred timings on their preferred devices

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