HOW TO CHOOSE VOD MONETIZATION MODEL

Here’s a 4 step process for choosing yours:

1

Research is the cornerstone of all winning business models. To know if your idea will work, you need to identify who your competition is, what they offer, how they promote it, the marketing channels they use, and why customers choose them.

Research your competition and audience:

2

What is your primary goals for creating a video-on-demand service?

Set realistic goals:

3

Two main points to consider are how you charge for your content (monthly, recurring or one-time fee), and how you deliver your content (a collection of videos in the form of a course, or one video). Consider the SVOD, AVOD or TVOD model depending on your service.

Choose your monetization model:

4

With VOD monetization models, it’s possible to create attractive offers using various content like live streaming, free trials, and freemium offers

Build your offer:

Video can help you to scale your brand, but you want to pick the best option for your business.

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