there are positive advertising and content material strategies, tips, and hints that may match wonders in your OTT platform. But earlier than that let’s recognize the OTT marketing funnel.
Top of the Funnel – Awareness
Middle of the Funnel – Consideration
Bottle of the Funnel – Conversion
OTT Marketing Funnel
Retention
Tips to Optimize an OTT Platform
Pay attention to User Experience
Multiple elements influence the user’s experience in OTT streaming