Come let’s discuss the major benefits of the Magento 2 platform in this blog.
Magento is an open-source-e-commerce engine widely in use. It is a feature-rich platform with high flexibility and attributes powerful marketing, search engine optimization, and other tools to give customers to create specific sites for their business needs and is completely scalable.
Our dedicated Magento team gives you full support in managing your platform to achieve success in your business at any time. You wonder if you know why Magento 2 is essential for any business and the benefits it offers. We have listed some key benefits of the Magento 2 platform below:
Benefits of Magento 2 platform
1. High performance and scalability
Magento 2 performs better than Magento 1 and with high speed. Indexing is the main strategy that is used to transform merchant data like catalog data, prices, users, stores, etc. Creating index tables and updating them regularly will improve the query speed and the performance of the web store.
Magento 2 is also used in Varnish cache, the popular HTTP accelerator technology which makes it easy to cache requests. Magento 2 optimizes web pages for faster delivery, increases server response times for all website activities, improves the efficiency of backend operations, and enhances database flexibility and scalability to handle peak loads.
2. Well-improved checkout process
The checkout process is important in e-commerce websites that determines whether you make sales or not. This is the reason why many users abandon their shopping carts. According to a survey in top e-commerce websites like Walmart, Amazon, Wayfair, Crate & Barrel, it is reported that 69.23% is the average documented online shopping cart abandonment rate.
Shoppers abandoned baskets for many reasons such as the checkout process is very slow to load, there are few payment options, they are forced to create an account to view products and there are few shipping options.
It is designed with an improved checkout process that consists of a 2-step process instead of the six-step process of Magento 1like checkout method, billing information, shipping information, shipping method, payment information, and order review.
Magento 2 has a better checkout process with only two steps, which are shipping and review and payments. It also offers a dynamic shipping rate – shown according to the country, region or postcode. You can easily integrate your payment method into the checkout in Magento 2.
3. Mobile Friendly
Some years ago, browsing was done only on a computer. Today, we can browse on mobile devices such as tablets, laptops, watches, etc. The truth is, 80% of internet users own a smartphone. 62% of smartphone users have made a purchase online using their mobile devices now a day. Magento 2 is mobile-friendly with a responsive design, themes, and checkout.
With it, we can create e-commerce websites and mobile-friendly apps as well. It has easy-to-use apps that will increase our conversation rate and make the business grow in no time.
The Magento 2 admin panel is touch-screen friendly and easy to manage your store using your cell phones or tablets making your website appealing, user-friendly, and easy to navigate. It’s certain that the customers can view your product and place orders easily on your e-commerce store.
4. Easy to upgrade
If a customer runs an e-commerce store, he needs a platform that could be easily upgraded, the best solution for this is Magento2. It is easy to upgrade. It is necessary to improve the platform’s security patches. The upgrade helps to improve the eCommerce experience for the customers.
If the customer experience is boosted, it will improve your sales. Regular updates also mean experiencing new and exciting features. Whenever a new version released, developers will add new features and improve the old one. All these benefits are available in Magento 2.
Additional benefits of Magento 2 platform
Magento 2 designs to allow integrations of common and useful extensions. It helps you to carry out important activities in your e-commerce stores. Moreover, Magento designs improve the features and the functionalities of your web store.
Many customers are using them to run their e-commerce stores. It allows you to customize and personalize your e-store. The Magento 2 extensions include payment gateways like Papal, Braintree, etc.
The instant purchase feature helps customers to place orders easily and quickly. Customers can visit the website to make purchases. By clicking the purchase button, they can place their order.
It uses all credit cards, PayPal, etc. for stored payment information. It is good for mobile shopping as it makes it seamlessly easy to place orders and also helps to promote purchases tremendously. Customers place their orders easily without following checkout processes.
An online study revealed that 88.6% of Americans have fallen prey to impulsive online shopping. This means your business will grow at a higher level.
Email marketing automation
One of the latest features of Magento 2.2 is the Webnexs email marketing automation. It provides customers to create campaigns in a few minutes. We can create automated campaigns through SMS, Push, email, and other channels and manage transactional emails for your Magento stores.
Webnexs’s tool set is easy to use. The dedicated team will give you guidance 24×7.
Reporting is very important for any success in the E-commerce business. Magento2 new advanced reporting features provide 20 reports through its web interface. This feature gives you insight into three critical areas.
1. Orders (the number of orders, AOV and taxes, and shipping fees collect),
2. Customers (the number of registered accounts) and
3. Products (number of product orders and which product sells best).
The report updates continuously to show new data. This feature gives you better management in the e-commerce business.
Along the side the proven benefits of the Magento 2 platform, it has improved performance with high scalability. It has an easy checkout process, mobile-friendly, easy to upgrade, has a lot of key integrations (extensions), email automation, advanced reporting, and instant purchasing.
It is very easy to upgrade your eCommerce platform to Magento 2.