Exploring E-Commerce
and Entertainment(VOD) Solutions

Has video resolution always mattered? Or is it a phenomenon gaining importance after technological advancements?  Video resolution did not matter until technology upgraded with multiple grades of video quality. In the beginning of the 1900s, people perceived the quality of video to be good and they were amazed, even though it was poor in comparison […]

When dealing with video and audio encoding, bitrate plays a crucial role in determining the quality, file size, and streaming efficiency of content. Two of the most commonly used bitrate encoding methods are Constant Bitrate (CBR) and Variable Bitrate (VBR). Each has its advantages and is suited for different use cases, from live streaming to […]

Free Ad-Supported Streaming TV (FAST) services are revolutionizing the content consumption pattern. Within this broad spectrum, Samsung TV Plus has emerged alongside the growing trend of cord-cutting, being able to draw a significant number of users over the years.  Owing to rising cable costs and the desire for personalized content choices, not only Samsung but […]

As viewers, we often want to explore the content lineup of a channel—whether it’s a FAST Channel or a traditional linear TV channel—to stay updated on when our favorite shows will air. Broadcasters provide a detailed list of scheduled programs, known as the Electronic Programming Guide (EPG), to help audiences navigate their content. An EPG […]

The debate between Samsung TV vs LG TV is hot in the era of smart TVs and internet-based streaming.  A recent market report revealed that the worldwide smart TV market reached US $192.81 billion in 2025. Given Samsung and LG’s significant input to the industry, the market is projected to grow at a 10.9% CAGR […]

Customers no longer shop in just one way, so why should your business operate in just one channel? It’s time to bring everything together and give a smooth shopping experience with omnichannel platforms. By using an omnichannel platform, you can make shopping easy and special for customers, no matter where they shop from or how […]

Recognizing the diverse behaviors of online shoppers is essential for refining marketing strategies, enhancing customer experience, and driving higher conversion rates. A generic approach fails to capture the unique motivations of various customer segments, resulting in lost opportunities. Studies show that 80% of consumers expect personalized shopping experiences, yet many businesses struggle to meet these […]

As ecommerce industry is in a constant state of evolution, driven by technological advancements and shifting consumer behaviors. Among the latest trends redefining online shopping, social commerce has emerged as a game-changer, seamlessly integrating shopping with social media experiences. TikTok shop have become more popular now. In 2023 alone, global social commerce sales were estimated […]

Live events like the FIFA World Cup attract millions of viewers worldwide, but few consider the technology behind seamless live coverage. “According to recent studies, the global live streaming market is expected to reach $247 billion by 2027, driven by the growing demand for real-time content” Outdoor broadcasting (OB) is the backbone of capturing and […]

The rise of streaming services has transformed the way people consume entertainment. Gone are the days of traditional cable subscriptions and DVD rentals—now, platforms like Netflix dominate the market by offering on-demand access to thousands of titles across various genres and languages. But how exactly does Netflix make money? Let’s explore its business model and […]

Whenever you watch a video online, you are experiencing the benefits of video streaming technology. This technology enables videos to be streamed over the internet, live and in real-time, as they are being recorded. Live streaming technology is the internet’s answer to live television broadcasts, commonly used for news and sports events. However, live streaming is much more […]

In 2025, there is going to be a significant growth rate in the ecommerce industry, with global online sales projected to exceed $7.5 trillion. Within the ecosystem, small businesses have a lucrative opportunity to establish their online shop platforms. Other factors like lower startup costs, broader market reach, and automation capabilities enable launching an online […]