Ultimate Guide to Choose the Right Video on Demand Platform

If you’re considering launching a video on demand (VOD) platform for your business, you’re in good company.

The popularity of VOD platforms has exploded in recent years, with viewers increasingly turning to digital streaming services to access their favorite shows and movies.

In fact, the global Video On Demand market is projected to reach $159 billion by 2027, growing at a CAGR of 9.5% from 2021 to 2027, highlighting its massive potential.

However, with so many options available, it can be challenging to determine which platform is the best fit for your business.

That’s where this guide comes in. In this comprehensive resource, we’ll break down everything you need to know about Video On Demand platforms, from what they are and how they work to the different types of platforms available, and the fundamental aspects you must consider when choosing a video on demand platform the most suitable platform for your business’s growth.

What are Video on Demand Platforms?

A Video on Demand platform is a digital streaming service that allows viewers to watch video content on demand. Unlike traditional television or cable, Video On Demand platforms enable users to watch programming whenever they want, wherever they want.

Video on demand platforms can take many forms, including subscription-based services, ad-supported platforms, and transactional services that allow users to rent or purchase individual titles.

In this section, we’ll delve deeper into the different types of video on demand platforms and their key features.

Types of Video on Demand Platforms

Video On Demand platforms can be broadly classified into three types: subscription-based services, ad-supported platforms, and transactional services.

Subscription-based Services

Subscription-based video on demand platforms require users to pay a monthly or yearly fee to access the platform’s content.

Examples of popular subscription-based services include Netflix, Hulu, and Amazon Prime Video.

Ad-Supported Platforms

Ad-supported Video On Demand platforms are free to use and generate revenue by showing ads to viewers.

Examples of popular ad-supported platforms include YouTube and Crackle.

Transactional Services

Transactional Video On Demand platforms allow users to rent or purchase individual titles.

Examples of popular transactional services include Apple iTunes and Google Play Movies.

How to choosing a video on demand platforms

It is a fundamental decision to be made by any business to gain high-quality streaming content and thus, the choice of video on demand (VOD) platform is critical.

Since there are a host of options available, the first thing to do is an evaluation of your unique wants and objectives before you make the choice.

What you choose will control even matters like the users and the money you acquire, so make a wise selection.


This manual can aid you in going through the process of Video On Demand platform selection:

Understand Your Content and Audience:

The key to success is knowing the nature of the content you want to broadcast (e.g., movies, TV shows, e-learning videos) as well as the tastes of your target audience in order to pick the right one.

Thus, it would be simple to dissect features that match your needs.

Monetization Options:

Decide the means through which you want to generate revenue (SVOD, TVOD, AVOD, or Hybrid).

Make sure the platform is the one that supports your selected model thus enabling flexibility in the subscription management, pay per view, or ad-supported content.

Usability and Customization:

Search for not only a simple to use but also flexible platform as it is easy both to set it up and find your way through it.

Customization features like branding, UI design, and white-label solutions are key factors to make the experience enjoyable and smooth.

Video Quality and Streaming Performance:

Be sure the platform possesses high-quality video streaming (HD, 4K) and adaptive streaming, enabling video settings to switch as per the viewer’s internet speed.

Key Features to Consider when Choosing a Video on Demand Platforms

When choosing a video on demand platform for your business, it’s essential to consider the key features that will impact the user experience and the success of your platform.

In this section, we’ll explore some of the most critical features to look for in a Video On Demand platform.

Content Management System (CMS)

The CMS is the backbone of any Video On Demand platform. It should be user-friendly and allow you to upload and organize your content easily.

The platform should also offer tools for metadata management, content scheduling, and content promotion.

Video Hosting

Video hosting is a crucial feature of any video on demand platform. Your platform should offer reliable video hosting with the ability to deliver high-quality video streaming to your audience.

Ensure that the platform you choose can handle the size and quality of your video files and can support various video formats.

Monetization

One of the primary reasons for launching a Video On Demand platform is to generate revenue.

Your platform should offer a range of monetization options such as pay-per-view, subscription-based models, advertising, and transactional video on demand (TVOD).

Make sure to choose a platform that aligns with your business goals and revenue model.

Analytics and Reporting

Analytics and reporting are essential to understand your audience and measure the performance of your Video On Demand service.

The platform should provide detailed insights into user behavior, engagement, and revenue generation.

It should offer reports on video views, revenue, and user demographics, which can help you make informed decisions about your content and marketing strategies.

Customization and Branding

Your video on demand platform should allow for customization and branding to create a unique experience for your audience.

You should be able to customize your player, website, and user interface to match your brand and meet your audience’s expectations.

Monetization Options for Your Video On Demand services

Monetization is a critical aspect of any video on demand platforms, and there are several ways to generate revenue from your platform.

In this section, we’ll explore some of the most common monetization options available for video on demand platforms.

Subscription-Based Revenue

Subscription-based revenue is one of the most popular ways to monetize a video on demand platforms.

With a subscription-based model, users pay a monthly or yearly fee to access the platform’s content.

This model provides a consistent revenue stream and is often used by popular platforms like Netflix and Amazon Prime Video.

Transactional Revenue

Transactional revenue allows users to rent or purchase individual titles. This model is often used by transactional video on demand Platforms like Apple iTunes and Google Play Movies.

Transactional revenue is a good option for platforms with a smaller content library or for users who only want to watch specific titles.

Advertising Revenue

Advertising revenue is a common monetization option for ad-supported video on demand platforms like YouTube and Crackle.

With this model, viewers watch ads before or during the video content, generating revenue for the platform.

Pay-Per-View Revenue

Pay-per-view revenue allows users to purchase access to a specific piece of content for a one-time fee. This model is often used for live events or special releases.

How to Create Content for Your Video On Demand Platform

Creating high-quality content is essential to the success of your Video On Demand platform. In this section, we’ll explore some best practices for creating content for your platform.

Know Your Audience

Understanding your target audience is critical when creating content for your Video On Demand platform.

Conduct market research to determine what types of content will resonate with your audience and what types of content they are likely to watch.

Create High-Quality Content

The content you create for your Video On Demand platform should be of high quality and engaging.

Consider hiring professional writers, producers, and directors to help you create compelling content.

Optimize for Different Platforms

Different video on demand platforms have different technical requirements for their content.

When creating content, make sure it is optimized for the platform you plan to use.

Best Practices for Promoting Your Video On Demand Platform

Promoting your Video On Demand platform is critical to its success. In this section, we’ll explore some best practices for promoting your platform.

Use Social Media

Social media is an excellent way to promote your Video On Demand platform. Use platforms like You Tube, Facebook, Twitter, and Instagram to build a following and promote your content.

Partner with Influencers

Partnering with influencers can be an effective way to promote your Video On Demand platform.

Look for influencers in your niche who have a large following and are likely to be interested in your content.

Offer Free Trials

Offering free trials can be a good way to entice viewers to try your platform. Consider offering a free trial period for new users to help them get a taste of your content.

Technical Considerations when Launching a Video On Demand Platform

Launching a VOD platform involves several technical considerations. In this section, we’ll explore some of the most critical technical aspects of launching a video on demand platforms.

Content Delivery Network (CDN)

A content delivery network (CDN) is a critical component of any Video On Demand platform.

A CDN helps to distribute your content to viewers all over the world, ensuring fast and reliable streaming.

Video Encoding

Video encoding is the process of converting your video content into a format that can be streamed online.

Choose a video encoding solution that is compatible with the platforms you plan to use.

Digital Rights Management (DRM)

Digital rights management (DRM) is a technology that helps to protect your content from piracy and unauthorized distribution.

Choose a DRM solution that is compatible with the platforms you plan to use.

6 Best Video on Demand Platforms

There are numerous video on demand platforms available, each with its unique features 

Webnexs

Webnexs is a versatile video on demand platform that caters to businesses of all sizes.

It offers a range of features like content management, user management, and advanced analytics that make it easier for businesses to manage and monetize their video content.

With Webnexs, you can easily customize your video player, manage your video library, and offer video subscriptions to your audience.

Flicknexs

Flicknexs is a video on demand platform that is ideal for businesses that want to create a unique video on demand experience for their audience.

It offers a range of features like custom branding, video analytics, and integrations with marketing tools that make it easier for businesses to manage and promote their video content.

Flicknexs is a popular choice for businesses that want to create engaging and interactive video content.

Muvi

Muvi is a comprehensive video on demand platform that offers end-to-end video solutions for businesses.

It provides a range of features like white-labeling, video monetization, and multi-device support that make it an ideal platform for businesses that want to create a unique video on demand experience for their audience.

With Muvi, you can easily launch your video on demand service, manage your content, and monetize your videos.

Uscreen

Uscreen is an all-in-one video on demand platforms that offers everything you need to launch and manage your video on demand service.

It provides a range of features like custom branding, video monetization, and advanced analytics that make it an ideal platform for businesses that want to create a professional video on demand service.

With Uscreen, you can easily launch your video on demand service, manage your content, and monetize your videos.

IBM Cloud Video

IBM Cloud Video is a powerful video on demand platform that caters to businesses of all sizes.

It offers a range of features like custom branding, video monetization, and advanced analytics that make it easier for businesses to manage and monetize their video content.

With IBM Cloud Video, you can easily customize your video player, manage your video library, and offer video subscriptions to your audience.

Kaltura

Kaltura is a video on demand platform that provides end-to-end video solutions for businesses of all sizes.

It offers a range of features like content management, user management and advanced analytics that make it easier for businesses to manage their video content.

Kaltura is a scalable platform that can support a large volume of video content and is used by many large corporations and educational institutions.

Brightcove

Brightcove is an advanced video on demand platform that caters to businesses that need a scalable and customizable platform for their video hosting needs.

It offers a range of features like video monetization, custom branding, and advanced analytics that make it easier for businesses to manage and monetize their video content.

Brightcove is a popular choice for large corporations and media companies that need a platform that can support a high volume of video content.

Conclusion

Launching a successful video on demand platforms needs a significant investment of time, resources, and expertise.

However, with the right monetization options, high-quality content, and effective promotion, it is possible to build a successful platform that generates revenue and attracts a large audience. By considering the top VOD.

Frequently Asked Questions