Magento Performance Optimization: Tips and Tricks For Better Store Sales

Let’s discuss the best Magento 2 performance optimization tips to speed up the site.

Magento 2 platform is the next big thing that store owners need to pay attention to. Magento 2 has focused on increasing website speed and performance optimization. Nowadays, many store owners are starting to migrate from Magento 1 to Magento 2.

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Because of its superior scalability and improved performance. Due to high market competency for eCommerce business. It is necessary for Magento owners to know how to increase the speed of Magento websites.

A slow Magento website is not good for both the store owners and users. Google recognizes slow websites and ranks them lower in SERP. Who would choose a slow-loading website at all?

This may lead to frustration among the site visitors, the slower the site lower fewer the sales.
Let’s discuss the various optimization tips to make your Magento 2 site faster than ever in this blog. 

Magento 2 Store Performance Optimization Tips For 2022


Optimize Time to First Byte (TTFB)

While discussing optimizing any Magento 2 sites, one can’t ignore optimizing the TTFB. In general, TTFB is the time taken by a website to load the HTML page. As per Google, the recommended TTFB is less than 300ms. To reduce this timing, it is better to inspect the Magento codebase.

Read: Brief about remarkable performances of the Magento 2 platform?

Magento 2 Server Configuration


Optimizing the Magento server configuration involves choosing the appropriate hosting. With respect to the server set up the software. Always try to choose the right tips for better Magento 2 performance optimization.

Content Delivery Network

Magento 2 has the Content Delivery Network system to connect the cache servers. Besides, connecting the cache server, it also looks over web content and fast page loading.

Image Optimization

Image optimization in Magento for better performance

Optimizing the Images in an eCommerce store has a direct influence on the site’s performance. Here the image has a key role in page loading, so it is advisable not to use images that are heavy. Thus, reduce the image size without compromising the quality. Example: JPEG for product images and PNG for logos.

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Reduce Server Response Time


Generally, the Magento platform is good at responding to their users with an approx. the loading time of 0.5s. But it is not the ideal time that Google users expect. Now the Magento 2 supports full page cache(built-in cache functionality) via Varnish.

With Magento 2, your site’s response time is good at approximately 0.5s. So you set up Varnish to get down the time around 0.1-0.2 seconds.

Read: Checklist for SEO Friendly Magento 2 eCommerce site

Turn on Varnish Caching Tool


The Varnish Caching tool is the major upgrade to your store. Varnish cache is a web application accelerator that induces the cache process. It is also known as caching HTTP reverse proxy. This cache tool acts as the layer between the web server and the user.

The main responsibility of the Varnish caching tool is to cache the most requested files by the user to the RAM. Hence, the top priority is for the most requested files. The varnish is faster than any SSD. It benefits even more when combined with Content Delivery Network(CDN).

Remove Unused Plugins

Having a bundle of unused plugins on the current site can slow down your site. Thus removing unused Magento 2 plugins from the store will improve your site’s speed. With the help of the Event Manager, Magento dispatches events by the Event observer. Today observers use to extend basic Magento 2 functionality with custom-made.

Read: Our Magento 2 migration success story- Estore case study

Upgrade to new PHP version

PHP7--Magento 2

PHP is an interpreter engine which powers the Magento platform. Here the PHP comes with a huge upgrade this time – PHP 7. It runs even faster than the previous version for better operational speed. 

Use HTML <Picture> Tag

HTML <picture> tag plays a major role in producing responsive pages with a lot of images. It helps to check the best-fit image for a certain dimension. If you want to install the <picture> tag, then you need to direct the extensions. So other extensions on your store work well with the <picture> tag.

Magento Theme and Media Optimization


Using a heavy theme and media might affect your website’s loading time. So it is necessary to optimize the current Magento theme to a lighter version. It is better to focus on reducing the image size on your site. So that the site loads faster and performance will hit the new level.

Read: Magento 2 SEO tips and strategies for 2020


In the above blog, we have listed the top 10 Magento 2 performance optimization tips. These tips will help you to make your site even faster and better than before.

Also, the mentioned Magento 2 optimization tips help your site to load quicker and better.  Please do share your views and comments in the comment section below. We would always love to hear from our readers. Planning
to develop a new Magento site?. develop a new Magento site for a free consultation on the development process.We do also provide Magento migration services at competitive prices.


2 responses to “Magento Performance Optimization: Tips and Tricks For Better Store Sales”

  1. Rolan jen Avatar
    Rolan jen

    Great blog! amazing tips to utilize Magento, Maintenance, and optimization keeps integrity consistent and needs to check by the time to enhance the workflow.

  2. Alex paul Avatar
    Alex paul

    Great and detailed article on Magento2 optimization. These tips gave me a huge information for improving Magento2 store performance. Thanks for sharing valuable information.

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