Starting an Ecommerce business is an easy process in the current trend. There are lots of Ecommerce Website Builders readily available that can build your website easily. But, before starting an Ecommerce business, how can you identify whether they are capable to build your website.
So, in this blog, we have listed out some questions that you can ask a Business Development Expert before choosing them as your Website Builder. This will help you to choose the right eCommerce website builder in the market.
Roadmap for starting an eCommerce business in 2022.
Know how their technology can help to improve your Ecommerce business
Asking this question even before starting your eCommerce business will help you to know about the company in a very well manner. This helps you to measure their knowledge of technology. Only if they are strong enough with the technical stuff they can deliver you what exactly you are looking for. So, shooting up this question will help to know whether to choose the company or not.
Tell them your Exact Goal and ask them how they are going to work on your project
This will help you to evaluate to company’s involvement in your project. A well-narrated business plan will always lead the business to success. If the company is capable of explaining the work procedure in a well-elaborated manner, it means they are capable of building your small business in the right manner.
Ask whether you should go with Multivendor or Single vendor?
If the Business Development Expert has a piece of sound knowledge in his profession, he will shoot out you with these questions before suggesting the vendor type. Some of the questions are:
- What products do you require?
- What quality levels are you seeking?
- How often do you require delivery?
- What stock levels do you require?
- What price points are you seeking?
Enquire about the types of Payment Gateway they provide
Payments are always considered a complicated step in an Online Ecommerce business. Before making a purchase, a customer will always look for their convenient payment gateways. Only if they are satisfied with the payment gateway, they will continue the purchase. So, enquire about the types of payment gateways they provide.
Know about their Shipment partners
Your carrier selection must align with your customers’ shipping preferences. For your information, most of the shopping cart abandonment happens because of poor shipment.
So, it is better to know about the company’s shipping partner, their delivery location, delivery rate, service level expectations, responsiveness, and technology.
Want more traffic and sales before even starting your Ecommerce Business?
Some of the actionable Marketing Tactics to Drive Sales.
Upselling a product is nothing but the effort of merchants to sell you a slightly more expensive product when you consider a product.
This results in a massive increase in the sale. According to research, selling products are 20 times more efficient and profitable than cross-selling. In some cases, your customer will mot aware that a better product is available or they might be convinced that some other similar product may be a good option to satisfy their needs.
At this moment, some of the questions like, “would you like to buy this along with your purchase?” will definitely pull the customer’s attraction and tempt them to buy that. This will help you to increase the sale. Here is an example of upselling.
There are two keys to upselling:
1) Making your upsells related to the original product and
2) Being sensitive to the price range of your customers.
It is important to remember that your product needs to satisfy the actual needs of your customer and that they might not be very enthusiastic about a higher product price once they have an anchor price in mind. So, the customer should feel that the new product is better than the original.
Instagram gives a brand 25% extra engagement than any other social media platform.
If you use the right hashtags, appropriate filters, and post at the right times, then you’re well on your way to building a big following on Instagram. The key to mastering Instagram marketing is engagement with your users.
Some of the best ways to engage with your audience can be done by running campaigns or contests, going behind the scenes for your products, and most importantly, showing pictures of your customers using your products.
These are known as user-generated photos and it is the best way to demonstrate that to your customers that you have many satisfied customers.
User-generated photos are a great way to generate social proof. Most of the potential customers will find that your products are being purchased regularly by people just like them and will feel comfortable doing something that is done by others.
Reduce Abandoned Carts
Worried about losing money by missing out on potential orders? Don’t worry too much, every online store is facing the same problem and it is quite common in the online ecommerce business.
Do you know why it happens? Customers add items to their carts but abandon their carts during checkout. According to a study, 67.45% of shopping carts are abandoned before they’re completed.
So, instead of worrying, know how you can resolve this issue and it is always an easy task. Because a large number of customers who abandoned their carts may still be convinced to complete their purchase.
Perhaps they can be persuaded with a discount, or the offer of free shipping, or maybe they never even meant to exit from their cart in the first place because their computer crashed.
One of the simple yet efficient ways to reduce the incidence of abandoned carts can be done by the Email Recovery Campaign. It helps you to convince your customer to complete their purchase.
So go ahead. Craft a good email that entices your customer to return to their cart.
Launch a Facebook Store
Facebook is the best social platform for marketing your products.
The Facebook store is an application that has been developed to showcase and sell your products directly on your Facebook page. It allows customers to share their favorite products with their friends.
One of the best features of the application is Like-gating. It allows only the users who have liked your Facebook page to view your store.
Facebook is not only a great source of traffic but you can also sell directly on Facebook with a Facebook Store. It’s easy to set up, and a great channel for making sales.
Make it easier for customers to reach you on the biggest social media platform in the world.
Capture More Email Subscribers
Email is one of the greatest ways to spread your online marketing. It brings lots of traffic to your store, boosts content marketing, and outperforms both Facebook and Twitter to generate sales.
Email marketing works in a better manner to increase the sale. A survey says that:
- According to the Direct Marketing Association, Email has a Return On Investment of around 4,300%
- More than 80% of online users say that they are receiving marketing messages along with their personal messages on daily basis.
- About 70% of people make use of coupons or discounts they learn from email.
- And more than 60% of people say that they receive special offers and it is the top reason to subscribe to an email list from a business.
Think about it. There are way too many tweets and Facebook posts for us to keep with, but people still cherish new messages sent to their personal emails. Plus, email gives you the space to say things that just can’t fit into a social media post.
Improve Your Email Campaigns
It’s not enough to capture a bunch of email addresses. You actually have to send them regular emails.
There are lots of occasions for sending emails that your subscribers appreciate.
For example, send out a welcome email as soon as a customer signs up. These have among the highest open rates of any marketing emails.
Or, write an email to let your customer know that his order is being processed and is on the way out. He’d love to know that what he ordered will be arriving soon.
One more example for you: Send out regular newsletters, and let subscribers know of new discount offers, product tips, and fun company news.
Use Wishlist Reminder Emails
The Wishlist Reminder Email is more or less similar to the Abandoned Cart Email. Both are supposed to convince you to take the final step in purchasing the product that you’ve had the intent to buy.
Has it been a while since someone has checked in on his wishlist? Have an item on sale that’s been put into a lot of wishlists? Will it soon be sold out? Send out an email to let your customer know.
It may just be the trigger they need to purchase the item.
Easy Accessibility for the Customers
A well-designed online store will bring lots of potential customers to the store and a poorly designed website will lead to the loss of your customers.
A poor website design in the sense: lacking a clear value proposition, not writing good product descriptions, and difficult navigation. This will definitely make the customer more disappointed.
Though you have improved every above-mentioned aspect, still you could be committing some Ecommerce design mistakes. Are you properly segmenting your products or are you putting too many products on a page? Have you figured out the right balance between text and visuals?
These are all things that you should consider. There are lots of ways for you to improve your store.
Generate More Online Ecommerce Product Reviews
A survey says that you can increase the conversion rate from your Ecommerce rate by 14-76% by simply adding product reviews to your online store.
There are two reasons for this:
Social proof: Product reviews are a form of testimonials. You see immediately what people are saying about a product that you’re considering purchasing.
SEO: Having product reviews increases the amount of content on a page and also increases the probability that you hit a few long-tail keywords.
Improve Your Ad Spending For Ecommerce Business
If you are experimental in your ad spending then you must be trying this out some slight variation on your keywords bids regularly to find a good niche.
One of the right ways to attract potential customers to your store can be done with the help of the Google Adwords campaign. This helps your store to show up in Google when people search for your keywords.
Once after advertising on Google, try to advertise on Facebook too. Do not leave social media carelessly. It creates a huge impact on your sale if it is done in the right way.
So, just play around and see what kind of ads work for you.
Engage With Your Ecommerce Online Visitors
Engaging with your customer doesn’t mean just asking your visitor to subscribe to your email newsletter. There are many more possible ways to engage them in your store.
For, instance, you can direct your customers to visit your social media profiles. And if you have an active Facebook page or a gorgeous Instagram feed, then you can make use of the “Follow Us” button more prominent on your homepage.
Feature your blog more actively and provide more valuable content. It is advised for every online eCommerce business to maintain a blog regularly to stay connected with their customers and to rank better for SEO.
At the same time, try to offer promotions on your products. Everyone likes a special offer.
One of the most prominent ways to do all these things can be done by using an on-site pop-up to capture emails, link to your social media profiles, or promoting a product.
Do Market Research On Future Online Ecommerce Business Sales
If you are having an idea to expand your product line or add new products, then you must evaluate the market demand to find out if it is worth the cost.
This can be done with the help of keyword research, geographic validation, and looking at social media trends.
Another creative way to test out your market is: Pre-selling items, or listing them as out of stock, and see how many people place sales.
So, if you are considering selling anyone out of the three items, create pages for all of them and place them in your store. Provide a quality image with a descriptive text.
Then list them as “out of stock” and figure out which one gets more attention in terms of orders placed and notification requests when the products are restocked. That’s the one to sell.
So, these are some of the things that you need to carry out after starting your Ecommerce business site. Concentrating on these terms will definitely bring lots of potential customers to your store and increase the revenue of your store.