Today entertainment is everywhere, and the way we watch TV has changed a lot.
No more waiting for your favorite content to stream at the specific schedule. Now, you can watch the content whenever you want and wherever you want with just a few clicks.
This transformation is largely because of Video on demand(VOD), which allows users to choose what they want without any restrictions or rules of traditional tv.
In this blog, we’ll discuss the top 10 benefits of Video on Demand compared to traditional TV, showing how VOD is changing the way we watch content. With advantages such as greater flexibility and cost savings, VOD is quickly becoming the go-to option for many viewers.
Let’s dive into the reasons why so many people are opting for VOD instead of traditional television.
Key takeaways:
- VOD advertising offers better targeting and ROI than traditional TV.
- More affordable and flexible, VOD provides cost-effective advertising options.
- Precise audience targeting ensures your message reaches the right viewers.
- Detailed analytics allow you to optimize campaign performance.
- Global reach through VOD helps your brand gain wider visibility.
- Lower Budget: Comparing traditional statellite TV’s launched in LEO orbits, this is not even 1/10th of the ops cost.
What is Video on Demand?
Video on demand(VOD) is a platform that provides a better service where you can watch videos whenever or wherever you want, instead of waiting for them to come on TV.
With VOD, you can choose a huge library of shows and movies and watch them at your convenience, without any commercial breaks. It completely operates through the internet, which increases the efficiency of this Video On Demand platform while showcasing the benefits of TV advertising.
Video on demand (VOD) Services like Hulu and Netflix have literally taken the TV-watching world by storm, transforming the OTT viewing experience as millions of people cut the cord and switch over to online streaming services to get access to paid TV channels via live streaming.
Top 10 benefits of online video advertising over traditional television(TV).
1. Convenience
Video on Demand (VOD) provides a user-friendly way to enjoy content online, offering ultimate convenience.
Unlike traditional TV, which relies on fixed schedules, users can stream videos at their convenience, without interruptions.
This flexibility enables viewers to catch their favorite TV shows, movies, or documentaries anytime and from anywhere in the world, as long as they have internet access.
2. Connectivity
Online video advertising, particularly on VOD platforms, requires a stable internet connection and a compatible device.
This is less restrictive compared to traditional television, where viewers are limited by broadcasting schedules and cable connections. With VOD, users can access content from virtually anywhere, provided they have a reliable internet connection.
This enhanced connectivity opens up a wide variety of viewing options and ensures that audiences can enjoy their content without concerns about geographical restrictions or service interruptions.
3. Cost
One of the major benefits of online video ads is their cost-effectiveness when compared to traditional TV commercials. Traditional tv advertising typically comes with high production expenses and expensive ad slots, particularly during peak viewing hours.
On the other hand, video on demand (VOD) services enable businesses to create and run ads at a significantly lower cost.
Platforms like Netflix, Hulu, and Amazon Prime often use subscription models, allowing users to access a wide array of content for much less than they would pay for cable.
4. Variety
VOD services also offer an extensive variety of content, which contributes to their growing popularity among users.
From movies and TV shows to documentaries, sports, and news, VOD platforms provide viewers with a wide variety of options personalized to their preferences.
Many of these platforms also feature international content, giving viewers the chance to discover shows and films from around the world, thus expanding their entertainment choices.
5. Devices
VOD platforms are built to be accessible on a variety of devices, allowing viewers to enjoy content wherever they are. Whether using a smartphone, tablet, laptop, or smart TV, users can stream their favorite shows from almost any location.
The ability to watch videos on different devices means that people can watch their favorite series during work, or at home.
This flexibility is a key factor in the rising popularity of VOD services, as they provide easy access to entertainment regardless of the viewer’s location or preferred device.
6. More affordable
Video on demand advertising is significantly more cost-effective than traditional TV commercials, which can be pricey due to high production costs and ad placement fees.
TV ads often force businesses to spend a lot for prime-time slots, creating a heavy financial strain.
In contrast, VOD advertising enables more targeted and budget-friendly campaigns. Companies can connect with a broad audience at a lower cost, thanks to the availability of affordable production tools and platforms.
7. More screen
In the past, advertising on TV meant reaching audiences who were sitting in front of their television sets.
Nowadays, with video on demand advertising, businesses can connect with people across various screens, including smartphones, tablets, laptops, and smart TVs.
This broader reach enables more extensive audience engagement, as viewers can consume content anywhere and on any device.
Advertisers can leverage this flexibility by targeting audiences across different platforms, ensuring their ads reach a larger and more diverse group of individuals.
8. Easier sales conversion
A significant benefit of online video advertising is its capacity to drive immediate sales.
Unlike traditional TV ads, where viewers had to write down a phone number or website to get more information or make a purchase, VOD advertising allows viewers to simply click on links within the ad to visit a business website or product page directly.
This call to action simplifies the process for businesses to turn potential customers into actual sales.
Related blog: Best Video On Demand (VOD) Revenue Models for your business 2021
9. Better reporting metrics
Online video advertising delivers significantly more detailed and accurate reporting compared to traditional TV ads.
With Video on Demand (VOD), businesses can easily monitor how many viewers watched the ad, the duration of their viewing, and the level of interaction.
This information enables advertisers to measure the engagement, make real-time adjustments to campaigns, and gain a clearer understanding into what works with their audience.
The accurate metrics provided by VOD empower businesses to better understand their audience, enhancing future advertising strategies.
10. More targeting options
Online video advertising provides businesses with much more precise targeting options than traditional TV ads.
On TV, ads are broadcast to a broad, general audience, making it difficult to reach the right viewers.
With VOD advertising, businesses can target specific demographics, interests, or behaviors to ensure their ads are seen by the most relevant audience.
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