Learn the various ways to attract your online marketplace sellers to scale your online business.
As of today, online marketplaces are trending and being in front of the eCommerce industry. But why the shift in the eCommerce segment is promisingly happening now? Because more and more entrepreneurs are now urging to start an eCommerce marketplace which surprisingly offers them a way to expand the business opportunities through doubling the inventory and product range.
This particularly makes them upgrade their thought of moving from a conventional eCommerce store into an eCommerce marketplace website. Here the change is inevitable and now the complexity of having an eCommerce marketplace has brought to ground level with ready-made multi-vendor solutions.
Webnexs marketplace extension is a handy and flexible solution that is incredibly fast and powerful which simply converts a single vendor eCommerce website into a multi-vendor marketplace sellers platform.
Facing problem in moving to a new multi-vendor platform? Here is the fully functional effortless solution to reach out wider potential audience.
Imagine a scenario, soon after starting an online marketplace website, what would you do? What will be your next move?
Is pulling the audience to the marketplace platform is the next move, right?
Arguably yes, but before that, you need to know the way to attract and bring potential online marketplace sellers to make a huge hit.
Ways to attract and lure the ecommerce marketplace sellers
1. Try new smart marketing tactics for your multi-vendor online marketplace
Marketing your multi-vendor marketplace is a primary step you need to take, and sometimes it acts as the stepping stone. Any smart marketing strategy would you very near to the idea to attract the end-user.
Use the advertising platform efficiently while it is a handy way to reach a potential audience through the internet and social media platforms. It is highly important to use up social media for marketing to boost value to your business.
2. Make the transaction easier for your online marketplace sellers
Lack of technical knowledge of customers is a huge threat for the merchants across the eCommerce segment. So as a platform provider, it is important to educate the seller about every corner of the marketplace.
So making it a simpler platform to be with is the way to attract a larger audience base. It should be the ultimate feature that enables marketplace sellers to sell like a pro. Therefore, go and optimize your marketplace platform to the core simple that make little more convincing for vendors to stay.
3. Be clear on commission and payment structure
Having a clear and perfect commission and payment structure is another huge concern for the vendors. So be prepared to explain the commission structure and how you’ve structured them whether as per the category or product or the quantity.
In order to have a clear commission structure, try installing the appropriate module to break down the cost and ROI.
4. Help them manage inventory
Being an online marketplace admin it is your duty to help them to manage inventory as it becomes a huge heck for your platform. This is sometimes proven to be the important reason many hesitate to dive into the marketplace business.
All those platforms that said to be a marketplace will have a CSV import/export add-on that helps to import the products via CSV. Thus, it becomes easy and smooth for sellers to enter data and manage them to keep up the track of the products.
Running an online marketplace is still an ambitious move, and it is potentially rewarding things for the entrepreneur who looking for it. However, you’ll need to take your time to attract and bring new sellers to your eCommerce online marketplace.
Curious to know the ways to create and attract as many online multi-vendor marketplace sellers as you can?
Click here to get your free eCommerce marketplace development consultation.