Exploring E-Commerce
and Entertainment(VOD) Solutions

The way brands advertise is changing fast. With more people choosing streaming over traditional TV, businesses are shifting toward OTT (Over-the-Top) and CTV (Connected TV) marketing to reach their audience in a smarter, more targeted way. But when it comes to OTT vs CTV, which one is the better choice? And how can brands make […]

If you’re considering launching a video on demand (VOD) platform for your business, you’re in good company. The popularity of VOD platforms has exploded in recent years, with viewers increasingly turning to digital streaming services to access their favorite shows and movies. In fact, the global Video On Demand market is projected to reach $159 […]

 As streaming services continue to grow in popularity, advertisers are on the lookout for inventive ways to target audiences. One of which is the server-side ad insertion mechanism. It makes possible ad delivery to OTT viewers with no interruption. But what is exactly the SSAI and in what ways can advertisers take the most of […]

In today’s digital age, understanding how to create your own TV channel has become increasingly accessible as the entertainment industry undergoes a significant transformation due to technological advancements. Streaming platforms like Hulu, Prime, Netflix, and numerous other online TV channels have disrupted the traditional television sector. Would you like more information on how to start […]

In recent years, Video-on-Demand (VOD) streaming has become increasingly popular, changing the way people consume video content. With this increased popularity comes the need for an efficient and effective VOD streaming solution. In this article, we’ll take a closer look at what is MRSS and explore its uses in VOD streaming solutions. We’ll also cover […]

In today’s digital age, video streaming has become an essential part of our lives. Video streaming technology has revolutionized the way we consume media and entertainment, and it has become increasingly important for businesses to incorporate video streaming into their marketing strategies. In this article, we will explore the what is video streaming, its advantages, […]

Introduction: Streaming has taken the entertainment industry by storm in recent years, and for good reason. It provides a convenient and cost-effective way for people to access movies, TV shows, and music. However, many people are still confused about what streaming is and how it works. In this article, we will comprehensively explain what is […]

In today’s digital age, businesses need to keep up with the ever-changing technology landscape to stay ahead of the competition. Headless Commerce is one such technology that is making waves in the eCommerce industry. But what exactly it is, and how can it benefit your business? Our experts have put together a comprehensive resource that […]

In 2025, videos are needed more than ever for things like watching shows, advertising, and learning. To keep all these videos in order, businesses need a good video content management system (CMS). A VCMS helps people organize, upload, and make their collection better. It also gives tools to change things, check how the content are […]

The world of television has been constantly evolving since its inception. From black and white screens to color TVs, and from cable television to video streaming services, the technology has progressed by leaps and bounds. In recent years, IPTV (Internet Protocol television) has emerged as the next big thing in the world of TV. It […]

Over the years, there has been a surge in the number of cord-cutters. The onset of this trend has created a demand for more OTT platforms. The media consumption pattern is ever-evolving as technology advances. This increase is reflected in the projected aggregate OTT revenue of $1.1 trillion by 2027, which has a growth rate […]

Over-the-top (OTT) platforms– It has become the most popular way to watch your favorite TV shows and movies. As the industry continues to evolve, marketers and businesses want to stay up-to-date on the latest OTT insights. Below are some of the most interesting statistics of 2023 so far. Keep in mind that these numbers can […]