Samsung TV vs LG TV: Which is Better? 

The debate between Samsung TV vs LG TV is hot in the era of smart TVs and internet-based streaming. 

A recent market report revealed that the worldwide smart TV market reached US $192.81 billion in 2025. Given Samsung and LG’s significant input to the industry, the market is projected to grow at a 10.9% CAGR from 2022 to 2030.

Getting at these two ecosystems is very critical for the streaming industry in the present day. The figure streamers who are undecided about which ecosystems are worth investing in or are simply looking at the best option in their business, this blog will be a success and readily compare Samsung TV and LG TV. 

We’ll guide you through the differences between the features and ecosystem as well as the market potential and growth scope, which will help you to decide on the right choice.

Samsung TV Vs LG TV: Features Overview

Samsung TV vs LG TV – both brands offer top-tier technology with unique strengths. Samsung TVs, with their QLED technology, provide vibrant colors and high brightness, while LG TVs dominate with OLED technology, offering deep blacks and superior contrast. The smart TV experience is smooth on both, with Samsung’s Tizen OS and LG’s webOS delivering seamless app support. AI-powered picture enhancements, gaming features, and voice assistants make Samsung TV vs LG TV a competitive choice for buyers looking for the best home entertainment experience.

Operating System and User Interface

The operating system practically remains the most important feature that separates Samsung TV from LG TV.

Samsung’s Tizen OS and LG’s WebOS are open-source systems, which like Linux, can support a plethora of streaming apps and various channels in different categories such as news, entertainment, and lifestyle. 

As of 2024, Tizen OS powers over 200 million Samsung Smart TVs, while WebOS is used in more than 120 million LG Smart TVs worldwide.

Nevertheless, each operating system has distinct functional features that set it apart from the others.LG WebOS, which was originally developed by Palm, has a neat and user-friendly interface. 

To get to the quick launch bar, all a user has to do is click on the home button. WebOS is optimized to be very fast and thus, apps and channels can be accessed faster. 

Recent studies indicate that WebOS reduces app load times by 30% compared to older versions, enhancing user experience significantly. It has a user interface that is easy to navigate with a ribbon-like customizable list of apps and channels which is great for browsing. 

The latest updates have further perfected WebOS by minimizing buffer times and providing access to content and streaming, which are now more efficient. It allows the user to quickly access the quick launch bar.

On the other hand, Tizen OS, developed by Samsung, is one of the most lauded for its open-source platform and its flexibility. 

Manufacturers and vendors can go beyond the normal and be bold with customizations and innovations, thereby, providing a technology that can be adapted to future requirements. 

Tizen OS has a market share of approximately 21% in the global smart TV industry, making it one of the most widely used TV operating systems. 

Plus, Samsung also offers a minimal, but simple display of the Tizen model, allowing for easy sorting of apps in categories, recommendations, watch history, etc., off the menu. The program guarantees not only well-organized browsing, but also flawless navigation throughout numerous options.

Display Technology

Samsung’s Quantum Dot Light Emitting Diode (QLED) technology employs quantum dots in forming a high contrast and light where red, green, and blue color patterns are emitted. 

This results in high brightness and color, making QLED displays a good fit for the supply of enviStimulus with the optimal light, for example in digital signage and presentations. 

By using the QLED 8K, for instance, Samsung can produce no less than 4000 nits, which is the best-case-scenario distribution when it comes to viewing in lit spaces.

LG nails it with Organic Light Emitting Diode (OLED) and In-Plane Switching (IPS) panels, which are well-known for their excellent contrast and color accuracy. 

OLED is a technology that allows zero power consumption in pixels that are in black mode. If OLED pixels are black, they are not emitting light and therefore can emit zero light. 

So you get deep blacks and vibrant colors. On the other hand, IPS panels present very wide viewing angles and stay colorful no matter the viewing angle, so they are suitable for such areas as boardrooms, showrooms, etc. 

OLED displays from LG have proven to be among the best as far as contrast ratios and color depth are concerned. 

Video Quality

It should be noted at the beginning that LG TVs can work with Dolby Vision, the high-end HDR format that promises higher contrast, brightness, and color accuracy. 

The possibility of dynamically integrating metadata images in different scenes makes it clear that the right settings are achieved.

The main approach that Samsung TVs have adopted is the HDR10+, an open HDR standard having the highest brightness and excellent performance in tone mapping.

Nevertheless, HDR10+ can be as effective as Dolby Vision because it also benefits from dynamic metadata technology to fine-tune the picture though it allows less control than Dolby Vision.

Audio Quality

One of the key innovations brought by Samsung was Object Tracking Sound (OTS) and Dolby Atmos. It offers a thrilling and immersive audio experience by following the movement of objects on the screen and then emitting sound from different directions accordingly. 

This cutting-edge technology delivers a sense of depth and clarity that is very suitable for conference rooms and auditoriums, as their audio needs to fill large spaces.

LG, on the other hand, boasts of AI Sound Pro that makes sound changes automatically matching the content and thus improves the clarity of speech and deepens the bass to deliver a cinema-like audio effect. 

The attribute guarantees that the best audio quality will be heard, be it a meeting, or a multimedia setting. LG’s AI can be applied to the room’s acoustics as well, so the sound can be customized for a more pleasant environment.

Both these names are known for their top-grade sound technology delivery. The company considers Samsung’s focus on providing the experience of a three-dimensional sound acoustic space and LG’s commitment to anti-discontinuous audio quality in various spaces.

Connectivity and Ports

Besides multiple HDMI, USB, and DisplayPort choices, Samsung’s displays regularly include sophisticated devices such as Picture-in-Picture (PiP) and Picture-by-Picture (PbP), which allow users to multitask while giving presentations. 

Moreover, Samsung offers smart device compatibility as well as a variety of network connectivity options like Ethernet and Wi-Fi which make team collaboration easier.

LG’s HDMI 2.1 and USB-C enable faster transfer of data and can also support 4K and 8K video resolutions, which greatly improves picture quality. 

By using a wireless connection, it’s feasible to connect to a variety of laptops, tablets, and smartphones, therefore gaining flexibility and ease of use.

Furthermore, LG’s AirPlay 2 compatibility and image-sharing function make it desirable for companies looking for easy connections with Apple devices and the ability to use it on any platform.

Smart Features and AI Capabilities

The AI chipset in Samsung televisions uses upscaling to magnify content quality by upgrading resolution instantly, which benefits companies that need high-quality content for displays and presentations. 

Samsung Smart Hub is designed to bring together all your favorite apps and services within a single platform, which in turn, should help you manage your content seamlessly while pursuing automation in your device user experience. 

This feature is mainly useful for the corporate sector, the retail environment, and the hospitality sector where a consistent experience and a user-friendly approach are central.

LG’s ThinQ AI is a voice-activated firmware that realizes voice commands that have been personalized according to the user’s liking making it a piece of cake for the owners to operate smart appliances the natural way. 

ThinQ AI’s smart automation system has turned out to be a big success for many retail stores, hotels, and other service-based companies that have to deal with consistent daily operations as well as automation processes. 

It allows businesses to control settings such as lighting, temperature, and display preferences from a distance on a remote access basis, thus enhancing efficiency and the overall customer experience.

Voice Assistance

Samsung TVs are connected to Bixby, Google Assistant, and Alexa making sure that businesses run smoothly and work well through voice commands for tasks like adjusting volume, changing channels, and handling smart devices. 

Therefore, Samsung TVs offer a good choice for home and commercial use, especially in hotels or conference spots.

Correspondingly, LG TVs can communicate with both devices, these are Google Assistant and Amazon Alexa, which are the most preferred devices when voice commands are required for households and business establishments. 

This goal will enable users to easily handle TV settings, ask questions about the weather, and control other smart devices in the room, thus making hotels, offices, and retail spaces offer guests convenience and enhance customer experience. 

LG’s voice assistant features also support multi-device synchronization which is a new trend for effectively creating a connected, automated business environment.

Security and Data Protection

Both Samsung and LG adopt a substantial focus on security and data protection catered to the necessities of the businesses and enterprises. 

Samsung’s Knox Security Platform is an integrated solution, that incorporates multi-layered security to guard data at rest and in transit, and during its use. 

Secure boot, encryption, and real-time threat detection technology by Samsung are quite helpful in corporate environments. 

Moreover, Samsung also offers periodic updates to keep devices secure against the latest vulnerabilities that come to light.

Conversely, LG’s security capabilities at the enterprise level are aimed at the protection of sensitive business data. 

Secure access controls, encrypted data transmission, and remote device management are some of the tools that IT administrators can use to oversee and manage devices successfully. 

This is a key factor in that hotels and enterprises such as businesses can be certain to use LG devices without compromising their sensitive information. 

Besides, LG’s security suite has been developed for easy integration with the already existing enterprise infrastructures, thus being a choice of utmost reliability for organizations who are especially concerned about data protection.

Samsung TV Vs LG TV: Ecosystem, Market, and Growth Scope

Both brands have the goal of providing their devices with adequate security, thus helping companies to comply with the standards while keeping the data safe from cyber-attacks.

In line with the research, recent studies indicate that the LG smart TV app market has become more popular in the past years as it is expected to grow by 36% annually until 2022. You can find all that in the LG TV app store including entertainment, news, education, and more, with apps like:

• UFO Liked
• Developer Mode
• Beyond Today
• MTA
• OMNI Edu
• Highbrow
• Hulu
• Netflix
• Vudu
• YouTube
• Prime Video
• Sling TV
• YouTube TV
• Pluto TV
• iFood.tv
• Hue Controller
• Internet Speed 2
• Audi TV
• Aqua Real 2
• WeatherNation
• HTB
• Newsy
• DW for Smart TV
• CBS News
• The Weather Network
• And more.

Also, Tizen, Samsung’s streaming OS, has placed itself at the top of the gaming market and is now being used by over 190 million users in more than 190 countries. Tizen, over the last five years, has crossed a benchmark of 300 million globally, thereby helping Samsung secure the number-one position as a smart TV manufacturer for 15 years. Moreover, since 2015, all Samsung smart TVs are equipped with Tizen OS, and the platform’s wide app ecosystem includes:

Both Samsung TV and LG TV are two significant products in the market with the potential to strengthen your streaming business. If you’re looking to get started, keep reading for more insights!

• ESPN
• Apple TV
• BBC Sports
• CBS
• Facebook Watch
• Netflix
• Prime Video
• Google Play Movies & TV
• HBO Go
• Hotstar
• Hulu
• Sling TV
• YouTube TV
• Sony LIV
• Spotify
• Vudu
• And many more.

Both Samsung TV and LG TV have significant market potential and robust ecosystems that can elevate your streaming business. If you’re looking to get started, keep reading for more insights!

Feature & Pricing Comparison: Samsung vs LG

Feature	LG TV	Samsung TV
Display Technology	OLED (Perfect blacks, infinite contrast)	QLED (Brighter, vibrant colors)
HDR Support	Dolby Vision, HDR10	HDR10, HDR10+
Smart TV OS	WebOS (User-friendly, smooth navigation)	Tizen OS (Fast, integrated with SmartThings)
Gaming Features	HDMI 2.1, G-Sync, FreeSync, 120Hz	HDMI 2.1, Auto Low Latency Mode (ALLM)
Sound Quality	Dolby Atmos	Object Tracking Sound (OTS)
Design	Ultra-thin OLED panels	Lifestyle TVs (e.g., The Frame)
Average Price Range	₹80,000 – ₹3,50,000+	₹50,000 – ₹2,50,000+
Best For	Movie lovers, dark room viewing, gamers	Bright rooms, value for money, smart home integration

Launch Your Own Branded Smart TV App with Webnexs

Webnexs is a unique and innovative OTT platform provider, that offers the simplest way to launch your own branded Smart TV app or channel. 

You can build and run your app on Samsung, LG, and other popular smart TV platforms in just a few clicks. Webnexs supports more than 13 environments and is extremely flexible with different smart TV ecosystems. 

We use Core Java for Android, BRS for Roku, and Enact JS for LG/Samsung Smart TV app development, ensuring seamless performance across platforms.

Webnexs VOD provides a comprehensive all-in-one solution for video streaming, offering advanced SEO tools, audience engagement features, a scalable CDN for seamless content delivery, in-depth analytics & insights, and more to enhance your video streaming experience.

Begin your (absolutely no credit card required) 7-day free trial today and secure your place in the rapidly growing smart TV market!

Webnexs Technology Stack for Smart TV App Development

🔹 Android TV App Development

• Programming Languages: Java, Kotlin
• Frameworks/Libraries: ExoPlayer, MediaPlayer, Leanback Library, MediaSession & PlaybackSupport Library
• UI Design: XML, Jetpack Compose
• APIs & Authentication: Retrofit, OkHttp
• Cloud Messaging: Firebase Cloud Messaging (FCM)

🔹 Samsung & LG Smart TV (Tizen & WebOS)

• Programming Language: JavaScript
• Frameworks: React, Enact.js
• Development Kits: Samsung Tizen Studio, VS Code
• Video Playback: HTML5 Video Player, HLS, Enact.js Video Player

Final Thoughts

As far as brightness and color are concerned, Samsung TV vs LG TV offers different advantages. LG’s OLED panels are seen as the highest possible choice for ultra-high definition. Similarly, the most appropriate solutions may differ considerably—on one hand, a bright, energy-efficient TV in various sizes, like Samsung’s QLED, is more affordable, while on the other hand, a less bright but more efficient LG’s OLED remains the main option. Judge your watching behavior, space, and finances, then determine which one to buy. No matter what your decision is, you are getting a great TV that improves your entertainment quality.

Frequently asked questions