Hey readers!
Discover hidden insights and find the way forward to establishing your ecommerce website. If you want to stay ahead of the competition, hire an ecommerce developer who understands the tough competition in the online world.
With mobile, social, and voice commerce predicted to expand in 2025, having the right developer is crucial to navigating the wave of change.
Ecommerce ecosystem is projected to grow across all of its components. Growth can be expected from the adoption of digital payments, improved logistics, penetration of internet connection, increasing device usage, and advancements in innovative technology for enhancing effortless shopping.
To be part of this ecosystem, it’s crucial that you hire ecommerce developers with the right skill set to bring the intended ecommerce vision into a reality.
By 2025, global ecommerce sales are expected to reach $6.56 trillion, marking a 7.8% increase from 2024, driven by the ecommerce ecosystem.
Key Takeaways
- The global ecommerce industry is being driven by advancements in technology, digital payments, and seamless shopping experiences. These factors will contribute to $6.56 trillion projected to grow by 2025.
- For launching a successful ecommerce website, priority should be given to enabling a seamless navigation experience, secure payments, faster page loading, detailed product details, easy checkout process, and a diverse catalog to deliver quality service to the users. Hire ecommerce developers to achieve excellent results.
- Value-added services boost performance, enhance user experience, and ensure long-term success. These include post-launch support, SEO, data migration, omnichannel integration, and conversion rate optimization (CRO).
- Prioritize technical expertise, security compliance, and scalability to ensure a robust, user-friendly, and future-proofed ecommerce website.
- Only consider an ecommerce development company that meets your business criteria to create a platform with scalability, customizability, security, mobile-first optimization or integration of advanced features to ensure long-term growth and success.
- There is immense potential and opportunities for businesses seeking to establish their ecommerce website, this is attributed to the significant increase in global website launches with the US leading the industry.
Key Features of a Successful Ecommerce Website
1. User-Friendly Interface
It communicates a pleasant appeal to the platform, and an intuitive and navigable interface enhances browsability and can improve the overall shopping experience.
There is minimal friction in usability that encourages users to skim through the entire website potentially increasing the possibilities of additional shopping.
You should hire an ecommerce website developer that can produce a website with simple navigation and functionality. Expert ecommerce developers never fail to do so as it will result in increased drop-off rates and reduced dwell time.
The web development process should include a team of creative and detail-oriented designers to incorporate such qualities in the design language of the ecommerce platform.
UX design that is frictionless could potentially increase conversion rates up to 400% as reported by Forrester Research.
2. Secure Payment Gateway
Unlike apparel and accessories, your users are not concerned about the brand name that comes with a payment gateway. The only criterion is facilitating a secure and reliable transaction, which demands that the website be SSL-certified.
Communicate this to your users by displaying secure payment icons. To further facilitate the process, integrate various payment methods, and the most critical aspect of all is to integrate tools to detect fraudulent activity.
Sandbox-tested payment gateways with mock data can further help secure the system and boost the user’s confidence. Consider quality testing crucial when you hire ecommerce developers.
85% of consumers are concerned about the security of their transactions, and 43% drop their purchases if secure payments icons are not displayed, as reported by GlobalSign.
3. Fast Loading Speed
Nowadays, food and cabs are only a few minutes away, your users are not interested in waiting for your website to load. Significant bounce rates can be observed. Moreover, with advanced technology to improve loading times it is unforgivable.
Consumers have changed their preferences as technologies have evolved. To adapt to these changes, hire ecommerce developers who can optimize your website for performance.
Find a reliable host for your website, use AMP for mobile-specific optimization, and minimize redirects and others to increase clicks and dwell time. As the industry’s set benchmark for website load time is under 3 seconds.
A 7% decrease in conversions is the direct result of a 1-second delay in the load time as reported by Akamai.
4. Comprehensive Product Pages
It covers all the necessary information required to make the purchase decision and it needs to be adapted to the nature of each product category. With each page highlighting the unique selling point, the conversion rates will increase. Hire ecommerce developers to support this to advance your growth in the digital marketplace.
Additionally, integrating 360-degree views with high-resolution images will help with zooming capabilities. Product descriptions, availability, reviews, shipping, and order status details are the other must-display information.
Detailed product-related information is considered to be critical by 87% of consumers for purchase decisions as reported by Salsify.
5. Easy Checkout Process
A considerate checkout page will ease out the process. Too many redirects with no real action to make payments is not ideal, a balance between displaying a detailed order summary and payment processing should be delivered.
To further simplify, implement guest checkouts, steps-to-complete indicator, and one-click purchase with pre-saved purchase details to reduce the checkout process time to a greater extent.
Besides, offering multiple payment options will elicit sooner payments as using a method they are familiar with would be second nature to the users. Optimization of the checkout process is important and choose to hire ecommerce developers who can ensure its efficient implementation.
With a total cart abandon rate of 69.99%, 17% is accounted for by the complicated checkout process as reported by Baymard Institute.
6. Diverse Product Catalog
An ecommerce platform thrives on having multiple vendors to cater to the diverse needs of different customer groups. With such an offering, users are likely to find their needs displayed on the website.
The focus should be on onboarding reliable vendors across varied product categories, offering niche and local products, and technically optimizing product filters and search functionalities to facilitate easy discoverability of products. Using ecommerce website builders, you can streamline these processes effectively.
94% of users receive irrelevant results while searching on the ecommerce platform and 88% of USA based users do not return for a follow-up as reported by Google Cloud.
Imagine your website getting featured in the first position in the search engines. That demands a lot of technical and digital marketing efforts right? To make this your reality, get in touch with our team.
Read More: Best 60+ Unique Features Of Ecommerce Websites Lists (2025 Updated)
Value-Added Services Available from the Ecommerce Website Developer
1. Post-Launch Support
When you receive your newly developed ecommerce website, familiarization is crucial. Hire ecommerce developers who will tour the entire platform. This orientation will drive what you need to know to operate the platform once the fully developed website is handed over.
Consider the following aspects:
- Bug Fixes
Certain issues can only be fixed at certain points given the circumstances, as a result, unidentified bugs may remain and may resurface after the launch. Such errors need to be rectified, which demands the assistance of the ecommerce website developer.
- Performance Monitoring
A layperson can also monitor the performance of the website, but the difference lies in the technical knowledge and tools used to diagnose and reconstruct the areas needed for optimization, which is possible only with ecommerce website developers.
- Software Updates
The technical soundness of the ecommerce website developer is not only limited to outdated technology but also to the latest and innovative trends. They are well-equipped to discover and implement the latest technologies needed to drive the advancement of the ecommerce platform.
- Technical Support
Assistance is provided in the form of verbal support to handle complaints, queries, and troubleshoot issues. Additionally, by guiding the clients through website management, the ecommerce development company enables a smooth operation of the ecommerce platform -of their clients.
- Feature Enhancements
Based on client feedback, the company that you hire to develop your ecommerce platform is ready to implement enhancements aimed at the betterment of the services provided.
Example
Paul Mitchell, a professional and a renowned hair care brand, used a leading cloud-based ecommerce platform’s post-launch support. Services were rendered in the form of website maintenance, updates, optimizations, troubleshooting technical issues, and performance monitoring to ensure a friction-free operation.
2. SEO and Digital Marketing
Integration of SEO and digital marketing components increases the platform’s visibility by optimizing the website to appear in search engine and social media searches. This widespread exposure increases click-through rates of the website.
Consider the components
1. SEO
On-page SEO
- Optimize meta titles, descriptions, and alt tags
- Utilize keyword-rich content
- Structure URLs
Off-page SEO
- Build backlinks
- Create shareable content
2. Analytics tools setup
- Configure tools like Google Analytics and Google Search Console
3. Social media integration
- Connect social media platforms
- Add social sharing buttons
4. PPC campaign support
- Set up Google Ads or social media ads
5. Email Marketing
- Integrate email tools like Mailchimp or Zoho
Example
Allbirds, a sustainable footwear and apparel brand, uses a prominent ecommerce website builder’s built-in SEO tools for optimizing their website for search engines. Additionally, digital marketing services were enabled in the form of targeted email campaigns, social media marketing and ads. All of these have contributed to their global reach and brand visibility in the online space.
3. Data Migration and Backup Solutions
Platform transitioning includes data migration that can be done in three different methods including full, incremental, or differential backups for ensuring data transfer efficiency and minimizing downtime. Hire ecommerce developers to streamline this process and implement these methods across different storage solutions such as cloud-based, on-premise, or hybrid architectures.
Consider the key aspects
Seamless migration
- Transfer critical data
- Maintain data integrity
Platform compatibility
- Ensure data formatting and optimization
- Utilize automated tools
Backup solutions
Automated Backups
- Schedule timely backups
- Store backups
Disaster Recovery
- Implement plans for data recovery
- Test recovery processes
Example
PepsiCo, a global leader in food and beverages partnered with a leading ecommerce platform to transfer large amounts of product, order, and customer data from their legacy systems. They were able to receive a seamless migration process and secure their ecommerce data. Additionally, PepsiCo’s growth in the digital marketplace is supported by migration efforts.
4. Omnichannel Integration
Omnichannel refers to the integration of various channels for reaching the ultimate customer while ensuring a consistent experience is delivered across all touchpoints. This is enabled by advancements in innovative technologies like cloud computing, AI, and real-time data analytics.
By delivering a personalized experience, brand identity can be reinforced. Not all companies offer this feature, as a result, careful consideration must be given to hire ecommerce developers.
Consider the benefits
- Unified inventory management
Not only is the experience uniform, but inventory levels across all channels are as well.
- Consistent branding
Brand elements are maintained across all touchpoints, and the expert ecommerce developers ensure they maintain them.
- Customer insights
Analytics of customer behaviors across all channels by tracking increased personalized recommendations for increasing purchase relevancy.
- Enhanced customer experience
The shopping experience can be delivered using one more channel with the buy online, pick up in-store feature.
Example
Nike, a global leader in sportswear and athletic footwear, used a renowned open-source ecommerce platform to create an omnichannel platform. Inventory management and order processing have been unified across all touchpoints to deliver a personalized and consistent experience. The Buy Online, Pickup In-Store (BOPIS) approach has resulted in smooth and efficient interactions between their digital and physical channels.
Read More: 7 Best Omnichannel Ecommerce Platform to Build Your Online Store
5. Conversion Rate Optimization (CRO)
It focuses on Call-to-Action in terms of purchasing, social media following, newsletter sign-up, or other intended actions that the visitor makes. This is done by utilizing tools to identify pain points in the customer journey map to enhance the website’s design and improve functionality.
Consider the benefits
- Higher Return on Investment (ROI)
Without spending on marketing, it helps maximize value from existing website visitors to increase the ROI.
- Better customer insights
Targeted improvements can be made using CRO tools like Heatmaps and others that provide data on user interaction with the website.
- Enhanced website performance
Friction points can be isolated to rectify issues causing negative impacts on the website performance.
- Increased customer retention
Repeat visits and a loyal customer base can be gained by delivering a personalized and seamless website experience to the users.
- Optimized marketing efforts
It helps marketers locate inefficient strategies in use and allows them to devise impactful ones for realizing better outcomes.
Example
Gymshark, a fitness apparel brand, uses a major ecommerce platform’s CRO tools to improve its store performance. It tests different website elements to find the optimal ones, offers personalized product recommendations, and allows for continuous efforts to increase engagement and conversion rates.
Factors to Consider When Hiring Ecommerce Developers
1. Technical Skills and Expertise
The skill set is diverse, you need to ensure that the team of ecommerce website developers that you hire possess the necessary ones that align with your business requirements.
Developers require hands-on experience in scripting languages and frameworks compatible with developing ecommerce platforms,
API integrations for ensuring seamless integration with third-party services, as well as proficiency and experience in working with ecommerce platforms so that they have sufficient knowledge of the intricate challenges involved to navigate through them efficiently.
Assess your requirements to hire an ecommerce developer specializing in front-end (for building the design interface), back-end (to handle server-side functionalities and database management), or full stack (to handle both).
2. Experience with Ecommerce Platforms
The ecommerce website developers must have experience in the specific platform that you have chosen. This is essential as each platform has its own set of plugins, tools, and integrations that the developers have to be familiar with to ensure your requirements can be well integrated into your platform correctly and efficiently.
3. Understanding of UI/UX Design Principles
Hire ecommerce developers with a robust code bank, but one who can create a website that offers a seamless user experience and is visually appealing is essential. This requires coordination with the design team to bring out the intended visuals efficiently.
A design language that is drafted after analyzing ecommerce user behavior will aid website navigation, user flow, and the aesthetics of the website.
4. Knowledge of Best SEO Practices
Skilled ecommerce developers with sufficient SEO knowledge are required to design a website that can become visible on the search engine results page. This is the first step in generating website traffic to increase conversion rates.
For instance, Google issues Search Quality Rater Guidelines which mention the ranking principles, and these are updated based on evolving needs and technological changes. These can indirectly affect the ranking positions. Knowledge of these will help developers bring out the most efficient working ecommerce platform.
Familiarity with optimizing the website structure, content, URLs, product pages, metadata for SEO, and conducting keyword research, is necessary as these are the key ranking factors for Google.
5. Security and Compliance Awareness
Implementing robust security measures is of prime importance and the developers must be cautious in developing the ecommerce website to handle confidential customer data such as credit card details, personal data, and shipping addresses.
Need to be aware of PCI-DSS compliance by law and implement other security measures to secure the website for the users and the business before hire an ecommerce website developer. Doing so will ensure the continuity of the platform in the regions it operates.
6. Experience with Payment Gateway Integration
Another security concern is regarding payment transactions. Secured transactions will instill credibility in the minds of the users. Hire ecommerce developers who can integrate various payment gateways to improve payment success rates.
To achieve the same, APIs are deployed to securely complete transactions without errors. While designing, the potential challenges it can pose must be considered and necessary capabilities should be integrated to the payment system to handle fraud prevention. AI based tools are increasingly being explored to drive efficiency in preventing security breaches.
7. Scalability and Performance Optimization
A tech stack that can accommodate the evolving needs of the platform in terms of growing traffic must be chosen.
Additionally, product listings and transaction volumes also increase and without performance degradation, the website should continue its functionalities to deliver a smooth shopping experience. To achieve this, find expert ecommerce developers who can ensure scalability and efficiency.
Experience is required in optimizing the website’s speed and performance in terms of images, loading, and server response time, so hire dedicated ecommerce developers. Moreover, scalability must be ensured through cloud solutions, caching mechanisms, or a database architecture.
8. Project Management and Communication Skills
The internal project management style must be considered, although this is part of the expert ecommerce developers’ team, this will influence the service delivery methods, communication style, and flexibility of the team to be receptive to the change initiations requested by the clients. A cordial relationship between the client and the team in ecommerce website building is majorly dependent on this.
Ensure that there is coordination among various departments set up for your project, proactiveness in communication, deadline completions, and regular progress updates. A holistic style where the client’s requirements align with the final product must be adopted for building ecommerce website.
9. Cost and Budget Considerations
The level and quality of service delivery directly affect the cost involved. Pre-set the budget based on requirement analysis with experts and narrow down on hiring the best ecommerce developers.
Best budgetary practice includes not compromising on too much quality but being willing to shell out money even in the initial start-up phase. Only quality, in the fierce competition, will allow the ecommerce website to penetrate into the market to even gain the first level victory of visibility.
10. Portfolio and References
Authentic feedback instills confidence and enhances the relationship with the best ecommerce website developer. This includes reviewing portfolios to assess their previous works for clients and seeking feedback from past clients on quality, work ethics, problem-solving skills, and others.
If the developers had taken up projects in your industry with similarities, then they would have greater knowledge not only in developing the right website but also in understanding the challenges they would face and have measures to tackle them. This is the value they will serve if they are experienced.
Top 7 Companies to Hire Ecommerce Developers
1. Webnexs
A leading custom ecommerce development solutions provider. It specializes in multi-vendor scalable marketplaces, by deploying cutting-edge technologies such as headless and microservices architecture.
Strengths
- Dedicated team for custom ecommerce platform development for B2C and B2B models.
- Excellent expertise in developing advanced and complex website structures for multi-vendor marketplaces.
- Reliable post-launch support for up to 6 months.
- API-enabled processes for platform integration with various plugins, payment gateways, and advanced product management.
Why Webnexs
They are driven by flexibility in all of their touchpoints with their clients, right from clientele relationship management, and development process to choosing the technology stack. Webnexs offers comprehensive and innovative solutions.
2. Intellectsoft
It focuses on creating enterprise-level solutions by offering full-service ecommerce development by extending its expertise to build scalable and secure platforms for B2C and B2B platforms. With their robust choice of technology stack, they ensure their clients stay competitive in the digital marketplace.
Strengths
- Ecommerce platform is tailored to reflect the business requirements.
- Valuable experience in enterprise solutions which includes CRM, ERP, and payment systems integrations.
- Advanced-level features are implemented in the future-proof ecommerce platform.
Why Intellectsoft
It is suitable for clients who require enterprise-level platform solutions with security and advanced integrations of features.
3. Iflexion
It is a provider of custom-built ecommerce platforms which cater to businesses of all sizes. They operate with flexibility that allows them to build feature-rich platforms while also integrating various technologies to adapt to each size of business.
Strengths
- Proficiency in building a custom ecommerce platform.
- Facilitates integrations with third-party systems like Customer Relationship Management (CRM) and payment gateways.
Why Iflexion
They focus on building an ecommerce platform with complex integrations and high-level customizability, making it suitable for advanced-level requirements.
4. Cyber-Duck
It offers a range of services that includes ecommerce website development, UX/UI design, and digital marketing. They focus on delivering personalized and performance-oriented platforms.
Strengths
- Creative UX/UI design team ensures the creation of a seamless and visually appealing website.
- Ecommerce platforms can be integrated with marketing tools with expertise.
Why Cyber-Duck
It is suitable for creating an ecommerce platform that is well-connected with marketing tools along with appropriate design and functionalities to drive business growth.
5. Magneto IT Solutions
It is an ecommerce development company that focuses on building high-quality, secure, and scalable ecommerce platforms to meet complex website infrastructure requirements.
Strengths
- They possess years of valuable experience.
- Expertise in custom-built modules, integrations, and optimization.
- SEO-based solutions are developed for visibility in the search engines.
Why Magneto IT Solutions
It is suitable for building an ecommerce website with advanced features and integrations.
6. OpenXcell
It focuses on delivering technology solutions for building custom software with a mobile-first approach that also offers a web-based ecommerce platform. They specialize in creating highly scalable platforms with an emphasis on mobile optimization.
Strengths
- Highly scalable platforms are delivered.
- Mobile-optimized ecommerce websites are delivered.
- Experience in building high-performance, secure, and scalable solutions.
Why OpenXcell
With the increasing penetration of smartphone usage and internet connectivity predicted for 2025, their mobile-first approach is ideal for utilizing this lucrative opportunity.
7. Nexrage
It is a leading provider of custom ecommerce platforms that specializes in building a fully customized online store.
Strengths
- Websites are custom-made for a wide range of ecommerce platforms.
- Integration of inventory, shipping, and payment solutions into the ecommerce platforms is done with expertise.
- High performance and scalability secure the platform for the present and the future.
Why Nexrage
It is a great choice for businesses that require dynamic, user-friendly, and feature-rich ecommerce websites.
Top 5 Countries With Highest Potential To Target
1. United States
Merits
- High purchasing power
- Credibility of the platforms
- Well-developed infrastructure facilities
- Constant innovation contributes to the betterment of customer experience.
Challenges
- High market competition
- Saturation
2. China
Merits
- Huge number of shopping population
- Increasing Internet adoption in rural areas
- Government support to encourage cross-border ecommerce
Challenges
- Regulatory barriers
- Competition in the domestic market
3. India
Merits
- Online shopping is increasingly done by the younger population
- Internet access in the rural areas
- Availability of affordable smartphones and data plans
- Rising middle-class income group
- Government initiatives to promote Digital India
Challenges
- Infrastructure gaps in logistics
- Lack of digital payment adoption in rural areas.
4. Southeast Asia
Merits
- Young and digitally savvy population
- High rates of smartphone and mobile wallet adoption
- Rising middle-class income group
- First-time shoppers can be targeted
Challenges
- Fragmented logistics across islands
- Varied regulations
5. European Union
Merits
- High disposable income
- Cross-border trade
- Trust and security in online payments
- Established e-commerce systems
Challenges
- Market saturation
- Slow growth rate
Growth Potential of Ecommerce Platforms
The numbers are impressive enough to instill confidence in investing in this industry. This can be attributed to the dynamic shift in consumer preference from visiting stores to purchasing online. The ease of accessibility and convenience, provided by ecommerce website builders, have been driving the transition over the years.
Furthermore, the revenue potential is also high owing to this shift and the emergence of advanced technological innovative solutions to cater to optimizing the websites to deliver a personalized and pleasant user experience across all digital touchpoints. This opportunity can be capitalized on to create a successful ecommerce website, so it’s essential to hire ecommerce developers.
- As per records, at the end of Q2 of 2024, there were approximately 30.7 million ecommerce websites worldwide. This is a 25% increase from 24 million in 2022 and an 11% increase from 27 million in 2023. This converts to 2 million new ecommerce website launches globally in 2024.
- Approximately 14 million of the ecommerce websites are from the United States, which accounts for 36% of the total.
- Other countries that have contributed are the UK with 1.2 million, Brazil with 730,000, Germany with 720,000, and Australia with 640,000.
Why wait when there is immense potential for revenue generation? Be a contributor to these numbers with your own ecommerce website. Before you hire ecommerce developers, start with a custom demo. Our experts will assist in building your vision.
Wrapping up
Here is your answer addressing all doubts regarding the growth potential of ecommerce. Convenience has become deeply ingrained in everyday routines, driving favorable actions for ecommerce platforms.
30% of people indulge in online shopping before getting out of bed in the morning!
Getting ahead of the players in the market calls for your efforts today. With plenty of compelling reasons and impressive growth figures, you can easily pitch your ecommerce website with the right positioning strategy. The major advantage is Convenience – for both the users and ecommerce platforms alike.
Running an online store is devoid of many risks associated with a brick-and-mortar outlet, and potentially other risks associated. Moreover, with the increasing adoption of infrastructure to support the ecommerce industry, the industry is booming and will continue to grow as a result of its dynamic nature.
You should know!
24% of global retail sales is estimated to come from online sales. This means that one in every four purchases made worldwide comes from an ecommerce platform.
Imagine one being made from your platform! It may seem small, but the overall contribution is significant and can generate substantial revenue if the journey involves devising, implementing, and optimizing the right strategies.
On a very transparent scale, with a team of 50+, we are sure about instilling this confidence in you about delivering on your ecommerce platform expectations where value-added services are also rendered.
This transparency has enabled us to capitalize on several overseas opportunities and it still counts today! Hiring ecommerce website developers at Webnexs signifies your vision translated to reality with accuracy.
