Why Invest In The B2B Ecommerce Marketplace in 2022?

Why Invest In The B2B Ecommerce Marketplace and How Important It Is For You?

Why everyone on the internet is discussing why investing in the B2B eCommerce marketplace is important? Because:

Retailers have always been quick to embrace eCommerce. From selling apparel, jewels, and sporting equipment to tend goods and groceries online, they appeared to have hit the jackpot with both B2B and B2C online mediums.

However, an equivalent can’t be said about B2B eCommerce manufacturers, distributors, and wholesalers. For starters – the overwhelming majority of them don’t enjoy the high-profit margins or the revenue growth that a mature eCommerce business generates.

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Many B2B manufacturers, distributors, and wholesalers feel little lag in the eCommerce business process. Because they’re unsure how if their customers want to shop online. Surprisingly, to date manual transactions account for around 45% of all sales by manufacturers and distributors. With the B2B marketplaces and eCommerce websites collectively a $1trillion market, things are sure to take a turn for the great.

The B2B manufacturers, distributors, and wholesalers now show an urgency to urge into the sport which means, out of those who don’t have a web presence, 75% decide to launch an internet site within two years while almost 59% of them decide to roll in the hay within a year.

However, having an eCommerce website isn’t only enough. You want to also invest in a proper B2B eCommerce marketplace technology. Here are four reasons why:

Reasons to invest in B2B ecommerce marketplace business

Reasons to invest in B2B ecommerce marketplace business

Invest less in B2B ecommerce and enjoy higher profit margins

Consumers tend to spend more on a web transaction thanks to product recommendations, pop-ups instigating impulsive buying, and straightforward to navigate websites. The more eCommerce sites are easier to navigate and browse through; the more transactions will they attract.

Whether you’re a manufacturer, distributor, or wholesaler, a user-friendly website will grant you profit margins that are several points higher if you’ve got an eCommerce store. One of the most important reasons for an equivalent is an automatic order entry that reduces waste productivity and customer dissatisfaction by upping a typical order value from $150 to $50.

To be precise, it can happen only if you invest during a robust eCommerce marketplace technology, an online multi-vendor marketplace software on the Magento platform. But before purchasing one, confirm tally the prices and appearance for vital features like payment gateways, integration with ERP, admin controls, customization properties, and more. So check-in for several demos before selecting one.

Too often, B2B companies don’t take the time to research the technology and dive straight into the planet of eCommerce. Don’t make that mistake.

Leverage supply chain management

The emergence of eCommerce has been disruptive, not only for consumers but also for retailers, manufacturers, and distributors. There was a time when just one distributor could only access the availability chain.

However, eCommerce retailers have managed to supply and faster deliveries just by mingle with various vendors and distributors, eCommerce retailers. Moreover, the consumers of today are wont to having the order status at their fingertips.

Anything but that causes immense dissatisfaction to them. As a manufacturer, wholesaler, or distributor, you want to strive to offer your customers impeccable customer service. It includes image optimization, detailed product information, social selling, a fanatical customer care team, and more.

Join hands with a proper B2B multi-vendor marketplace eCommerce software for the simplest results.

Upsell and cross-sell to your B2B customers

It is true eCommerce brings you closer to potential customers from every part of the planet. It is an assured event, so then why leave the golden opportunity to upsell and cross-sell them? B2B distributor sales reps, as an example, are masters at predicting their customers’ needs.

That is how distributors generate maximum leads and convert them into profitable transactions. However, to try to that, the reps must be freed from taking orders manually, and that’s only possible when the proper Magento marketplace software solution is implemented.

That way, they will specialize in lecture customers about new product offerings and opportunities to grow their relationship with the purchasers. The eCommerce marketplace technology has brought a shift within the typical sales approach and born to a special sort of relationship between the customer, retailer, and therefore the distributor – one that ought to be leveraged properly.

Helps manage data

It’s a fact: manufacturers, distributors, and wholesalers need to invest in data management to be ready to grow within the eCommerce space. If you don’t have the proper systems to take care of and use data, you can’t compete within the digital world, including succeed.

For starters, the infrastructure must align with the availability chain function. From the mobile app, CRM, and website to shipping and warehouse – the success of your eCommerce store relies on the interconnectivity of the info collected.

Therefore, upgrade your front-end systems to make sure the simplest possible experience for your customers and overhaul the back-end systems for your staff. Check out any Magento marketplace software solution which will lookout for all of your needs, and particularly assist you to manage data.


According to the recent Global B2B eCommerce market report, an increasing number of are investing resources into their eCommerce stores or doing business on multiple B2B marketplaces. The scenario is favorable, and if they continue occupation in the direction, the results are going to be phenomenal.

So this is the right time to invest in the B2B eCommerce marketplace and earn 20X revenue in return with Webnexs Marketplace solution.


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