Learn the top 10 eCommerce website mistakes to avoid while creating an eCommerce website for your business.
In the present trend, Ecommerce business is ruling the internet. There are numerous Ecommerce startups available in the market in the present situation. In spite of the fact that there are numerous startups present, just a few among them can survive in the field.
So the rest of the companies will move out of the market. This is due to some eCommerce website mistakes made by those Ecommerce companies.
10 Ecommerce Website Mistakes To Avoid While Building an Online Platform
Here, I’m listing out some common mistakes that you need to avoid while creating an Ecommerce business.
Poor Customer Service
Customer service is the primary thing that you need to focus on. Despite the fact that the customers will be buying just online without addressing the customer support face to face, customer support is still important.
The customers should think that it’s simple to get their questions answered, speak to a person, or file a complaint with no bother. You also need to be prepared to take returns and process a variety of payments, including refunds if necessary.
Inadequate Ecommerce Product Images
Customers can get more information about the product through its image. It will help the customers to understand what they are actually buying. Since the consumer cannot touch or feel the product to test it out, images can precisely comprehend what they are searching for.
In this way, make sure that you are putting more images for the products on various edges. If the product comes in many colors, make sure to include pictures of those options as well, or at least switch the color of your existing images.
Insufficient Product Descriptions
Like product images, the product description is also an essential one. Try to give a detailed description about the product to cover all the selling points, in the meantime additionally answer inquiries concerning how the item is made, what it does or how it functions.
Meanwhile, incorporate a listing of the materials used to make the product, any manufacturing processes or techniques and tell whether the product comes with an automatic warranty and more.
Complex Check-Out Process mistakes
The customer should be able to make their purchase quickly once after making the decision. And the check-out should be done within a few clicks without a complex process.
If a customer finds it hard to make the check-out, they will simply abandon the purchase. So ensure that you are providing a “check-out as guest” option so that people can avoid creating accounts and some other annoying steps. If possible, you can even keep the registration procedure to one screen.
Read more: Reasons for shopping cart abandonment
Lack of Shipping Options
More often, the customers would expect to have an option for shipping. Give your best to provide a variety of shipping option in terms of price as well as delivery time.
It is truly difficult to convenience a customer to make a purchase from your store if there is only one shipping option and that too costs as much the amount of the product they are buying. To provide more shipping choice, because it will surely improve your business.
Diversifying your shipping options also helps in the event of a natural disaster or another work stoppage; even if one carrier is effective, you might still be able to fulfill orders by switching to a different vendor.
Inadequate Website Search Capability
If you have the extensive number of products, it’s important that customers can search using a few keywords and find the information they require. A study says that customers who use online search to find products are 3 times more likely to make a purchase.
With this kind of conversion rate, you don’t want to miss out on these customers because of a faulty search engine. In the meantime, ensure you have enhanced your product descriptions with keywords and tags as well for better Search Engine Optimization.
Lack of Social Media Presence
Social Media is one of the effective stages these days. It is truly difficult to maintain a business without utilizing social media presence. In the case of Ecommerce, it is 100% true.
Social Medias like Facebook and Twitter are the best choice to promote channels which enables people to spread a few words about your products and site. Make sure that you have social sharing buttons available on all of your product pages.
Desktop-Only Ecommerce website Design mistakes
People are using more gadgets, and they can get to anything with the assistance of internet. Since the technology has evolved a lot, we no longer live in a world of desktop computer users.
Today, most of the transactions are taking part mostly through mobile phones or tablets. This is because of the website compatibility. So ensure that you make a mobile-optimized or device-agnostic website.
Most of the website incorporates this feature consequently. If your e-commerce site is older, however, then you might want to look into having it designed in HTML5 so that people can view your products seamlessly on whatever device they choose.
No Search Engine Optimization Strategy
If a customer is in a need to buy some products online, they will just Google it. There’s a good chance they’ll search for your company or product using one of the major search engines like Google, if you use a better SEO strategy.
You should have a strong SEO plan for your site in order to be listed in the first few pages of the search results. Search engine optimization improvement is not about simply concentrating on keywords, it is something more than that.
It also focuses on how your site is built, how images are tagged and what data is parsed by search bots that conduct those ridiculously quick searches.
Poor Mistakes On Ecommerce Website Navigation
Nothing can discourage your customer, more like poor navigation. Hard-to-find information, a lack of buttons, and too many font types and colors all make the customer get disappointed and often result in no sale.
Your e-commerce website should be easy to navigate. People should have the capacity to navigate images to the product page. Also, see more data about a product and click on the header at the top to take them back to the homepage.
Don’t reinvent the wheel when it comes to your site’s navigation; use navigation best practices getting the most out of your site.
These are some eCommerce website mistakes that Ecommerce startups need to aware of. Concentrating on these terms will help you to build a reputation on your Ecommerce website at the same time it will bring lots of potential customers to your website.
Still confused? Contact our eCommerce expert team to clarify your business hinders.