Build an Educational Streaming Service: Benefits and Key Steps

E-learning experienced the growth,  especially after the pandemic, which changed the way education is provided worldwide.

With the growth of educational video platform, more institutions are knowing the value of these platforms.

By 2025, Educational streaming service, will grow as students are looking for flexible and on demand content for courses.

Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.26%, resulting in a projected market volume of US$75.52bn by 2029.

                              Source: Statista

Video platforms for education can be a great chance for businesses, especially in fields like education, entertainment, sports, and fitness.

This blog will take you through the essential steps of creating a video platform for education purpose. Let’s get started!

Key Takeaways

• E-learning has experienced significant growth post-pandemic, driving demand for educational streaming service.

• By 2025, the demand for video platforms for education is expected to grow significantly, driven by the need for accessible, personalized learning.

• Monetization strategies such as subscription-based models, pay-per-view, and advertisements ensure financial sustainability.

• Secure content delivery, powered by Digital Rights Management (DRM), protects intellectual property and prevents unauthorized access.

• Businesses that invest in educational streaming service can take advantage of the rising need for e-learning solutions.

Why Invest in an Educational Video Platform?

Online learning is becoming more popular due to its flexibility and convenience.

Platforms like Great Learning has millions of students and thousands of instructors, which highlights the impact of e-learning on education.

Many educational institutions offer online classes for vocational training and certificate courses.

The demand for educational streaming service has been increasing since it provides numerous convenient features for both the students and the instructors.

Most importantly, the accessibility to access courses from any time and anywhere attracts most of the busy professionals and students.

Online Video Platform Market size was valued at USD 2.45 billion in 2023 and is anticipated to register a CAGR of over 18% between 2024 and 2032.                               

Source: Global Market Insights

E-learning is growing quickly with several key trends. One major development is personalized learning, where AI customizes the content based on the preference nad watching history of the user, which satisfies the needs of the user.

Mobile-first platforms have become important has learners turn to smartphones for their educational needs. 

More features like microlearning and social learning has been implemented to create more engaging and collaborative learning environment.

Building a video platform for education is a great way to monetize content, whether through subscriptions or pay-per-view.

Features of Educational Streaming Service

Easy to Use

According to uxcam,  Platforms with intuitive navigation see a 60% higher user satisfaction rate compared to those with complex interfaces.

A video platforms for education should be user-friendly, which allows both the learners and instructors to navigate with ease.

When you build a video platform for education, it is important to have a powerful Content Management System(CMS).

For learners, the platform needs a design that makes it too simple to search for courses, watch videos, and monitor the progress.

with the instructors in mind, the platform should offer smooth content upload options and enable smooth interaction with the learners.

Interesting fact: Platforms like Netflix and YouTube have invested in algorithms and UI designs that enable quick searches, leading to a 60% faster content discovery experience.

Secure Content Delivery

According to teach floor, Over 80% of video platform users prioritize secure access over other features when choosing a service​.

One of the main priorities of the online video platform is to protect the digital content from unauthorized access and piracy.

Digital Rights Management (DRM) helps in preventing  the content from download, screen record, or unauthorized access.

It is important to protect the  user’s personal and personal information to build trust and ensures safety.

Interesting fact: Platforms with DRM (Digital Rights Management) solutions see a 35% increase in content licensing by creators.

Monetization Options

According to Sci-tech Today, The eLearning market is expected to reach a revenue of $375 billion by 2026, fueled by innovative monetization methods​.

To make the video platform financially sustainable, it is essential to implement a variety of monetization models.

The subscription-based model is widely used, which allows learners to access a wide variety of content for a recurring fee.

The pay-per-view model offers viewers the flexibility to pay only for the content they consume.

The advertisement model will generate revenue while incorporating the ads in the middle of the content or around the content without charging the user.

With the help of multiple monetization platforms creators can maximize their income.

Interesting fact: Disney+ Hotstar earns approximately 60% of its revenue through advertisements, showcasing the potential of ad-based monetization models.

Multi-Device Support

According to Devlin Peck, 73% of eLearning users utilize more than one device for accessing content​.

Today learners demand flexibility and accessibility when it comes to educational content.

Multi-device support ensures that users can access the content through mobile phones, smart TVs, desktops, and laptops. 

Whether being at home, on the go, or during a work break, it is beneficial for the user to fulfill their needs.

A responsive design that adjusts with various screen sizes and orientations, played with high-quality streaming ensures that the users have a consistent learning experience.

Interesting fact: Platforms with seamless multi-device support retain 50% more users compared to those without it​.

Analytics

According to Devlin Peck, Platforms leveraging advanced data analysis see 25-60% higher retention rates of learners​.

Adding analytics to a video platform for education enables platform owners and content creators to gain data about user interactions with their content.

It helps to track the data like how long users watch content, which videos are most popular, and where they lose interest.

This information is important to enhance the learning experience by fine-tuning content and implementing necessary adjustments.

Interesting fact: Analytics-driven content recommendations increase user satisfaction by 40%, ensuring higher return visits​.

Offline Viewing

According to Sci-tech Today, 68% of students view offline access as a necessary feature, particularly in regions with unstable internet connectivity.

Offline will be an important feature for those who will not have the stable internet connection.

By allowing users to download videos and courses offline for later viewing, learning can be continued without any interruption without considering the location and connectivity issues.

This feature is beneficial for those who travel often, as well as for users who have limited internet connection.

Interesting fact: Netflix reports that its offline viewing feature accounts for over 30% of content consumption in travel-heavy regions​.

Benefits of Educational Streaming Service

Flexibility and Accessibility

Video platforms for education offer learners the ability to access the content whenever they want, which makes the learning experience both flexible and personalized.

Whether on breaks, late at night, or on weekends, students and professionals can study at their own place.

With the help of compatibility, courses can be accessed with the help of smartphones, laptops, or tablets, which ensures that courses can be anytime and anywhere.

Enhance Engagement

The multimedia features of educational streaming service improves the student engagement by providing quality content, including animations, demonstrations, and interactive elements.

Components such as quizzes, and live question-and-answer sessions promote active involvement, ensuring users remain engaged and participatory.

Cost-effectiveness

Video platforms for education offer significant cost savings for both students and teachers. 

Students can avoid expenses related to travel, lodging, and traditional course materials, while educators benefit from reduced infrastructure and logistical costs. Institutions can connect with a wider audience without the need for physical expansion. 

Flexible pricing options, like subscriptions or pay-per-view, make these platforms accessible to a variety of budgets. 

These savings help make education more available to a larger audience while still ensuring high-quality learning experiences.

Scalability

Video platforms allow educational institutions to extend their reach beyond geographical and physical limitations. 

They can accommodate thousands of students at once, free from the constraints of classroom size or faculty availability. 

This scalability is particularly beneficial for global organizations or institutions aiming to provide courses to learners around the world. 

By utilizing digital tools, educators can tap into new markets and efficiently grow their operations, making education accessible to anyone, anywhere.

Tracking and Analysis

Analytics tools implemented into video platforms for education offer essential data on learner behavior and performance. 

Educators can monitor metrics like video watch times, completion rates, and points where users lose interest. 

Learners can also track their own progress, identify gaps in their knowledge, and concentrate on areas that require more attention. This information contributes to a more personalized and effective learning experience for everyone involved.

Global Reach

Video platforms for education eliminate geographical barriers, and educators around the globe. 

Institutions can provide courses to students in various countries without the need for a physical campus. 

For learners, this translates to access to a wide variety of content from international experts. 

The availability of content in different languages and formats ensures that users from different backgrounds can engage and participate fully.

Steps to Build Your Own Educational Streaming Service

Identify the Audience

Understanding the target audience is important for building a successful platform.

Start by researching the demographics, educational backgrounds and learning preferences of the targeted users.

Collect the data through surveys or market studies, this information will tell what type of content to create and deliver.

Knowing this will also help to customize the platform’s design and features to improve the user engagement and satisfaction.

Create High-quality Content

Content is the king of any E-learning platform. Creating a unique and high-quality video content is important for any E-learning service.

The content should be informative, engaging and easy to follow.

Including the variety of formats like tutorials, animations and interviews which aligns with the subject matter will help to satisfy the users.

It is important to ensure that the content aligns with the learning objectives of the audience.

Choose the Right Technology Provider

The most important feature of the platform is the technology that supports it. 

It is important to choose a provider that offers scalability,a user-friendly interface, and key features like video hosting, content delivery, and analytics.Ensures that the provider has the feature of multi-device access, which can be accessible in smartphones, smart TVs, and laptops.

Monetize Your Platform Effectively

To make the platform sustainable, it is important to use monetization strategies. These strategies should match the target audience and the type of content offered.

Common approaches to monetization strategies are subscription-based, pay-per-view, and advertisement-based.

Offering certifications for the learners who completed the course will help add value and justify the high pricing.

Test different pricing strategies to discover the optimal balance where learners see value to achieve profitability.

Implement Security Measures

Implementing high-security measures is important to secure intellectual property as well as user data.

With the help of Digital Rights Management(DRM), we can protect digital content from piracy and unauthorized access to sharing or downloading the digital content.

Ensure the use of HTTPS protocols, secure payment gateways, and encryption for user data.

Clearly outline terms and conditions regarding data privacy to comply with regulations such as GDPR or CCPA, if applicable.

Promote the Platform

Effective promotion is key to ensuring that the platform reaches its target audience. Create a comprehensive marketing strategy that includes social media campaigns, email newsletters, and paid advertisements. 

Use SEO techniques to enhance the platform’s visibility on search engines. Partner with influencers or educators who can promote the platform to their followers. 

Offer free trials or demos to attract initial users and encourage them to share their experiences. 

Engaging blogs, webinars, and success stories can also help establish the platform as a trusted learning resource.

Monitor and Improve Continuously

Creating a platform is an ongoing process; it demands regular enhancements. Utilize analytics to track user behavior, engagement, and feedback. 

Pinpoint areas where users face challenges, like navigation or understanding content, and tackle these issues quickly. 

Consistently refresh your content to maintain its relevance and alignment with current trends. Implementing user feedback into new features or updates. 

Being attentive to your users’ needs will help ensure lasting success.

The Best Educational streaming service platforms for online classes

Webnexs

Webnexs is a top OTT (Over-The-Top) platform that offers a customizable educational streaming service platform.

It provides a secure and reliable platform to stream videos, making it easy for schools, colleges, and online educators to share their courses.

With various monetization options, Webnexs helps you earn more from your educational videos. The platform also includes a scalable video management system that allows you to stream content with location restrictions.

It’s designed to solve the common challenges of hosting, managing, and sharing educational videos efficiently.

Features:

• Multi-device support
• Content Management System (CMS)
• White-label Video Streaming
• API Integration

Flicknexs

Flicknexs is a popular video streaming platform that makes it easy for both professionals and regular users to share, manage, and publish videos.

It offers useful features like a Content Delivery Network (CDN), tools for making money from videos, and a simple analytics dashboard.

Flicknexs is trusted for its reliability and performance, making it a go to choice for anyone needing a smooth video streaming and management experience.

Features:

• Content Management System(CMS)
• Multi Bitrate Streaming(MBR)
• Content Delivery Networks(CDN)
• Security features such as DRM, SSO

Dacast

Dacast is a top OTT service that lets you stream educational videos easily and securely at a good price. 

There are no contracts to sign, and you get ad-free streaming. It also offers white-label services and full customer support, making it a great choice for video platform for education.

Features:

• Video analytics to know users’ behavior
• White-label video streaming
• 100% complete ownership
• Enhanced security features
• Different video monetization options

Brightcove

Brightcove is a reliable OTT platform that helps businesses stream videos smoothly on all devices, without buffering or delays. It offers a cloud service with many features that support educational content creators, such as live streaming, monetization tools, video encoding, marketing, and useful analytics to track video performance.

Brightcove allows businesses to add ads to their videos, helping them earn more revenue. This makes it a great option for those looking to monetize their educational videos. With its simple platform and strong features, Brightcove is an excellent choice for businesses aiming to expand their online education and boost their income.

Features:

• HTML 5 Video Player
• Analytics Dashboard
• Video monetization
• DRM Security features
• CRM integration

Kaltura

Kaltura is a well-known OTT media platform used by businesses and large institutions.

It provides cloud-based tools to create software for lecture recordings, virtual classes, and secure webinars.

Kaltura easily integrates with existing CMS platforms, making it ideal for seminars, online courses, and eLearning. It offers both live streaming and on-demand video options for events that require registration or invitations. Kaltura also provides a 30-day free trial, and you can get pricing information upon request.

Features:

• Video player customization options
• Learning management system(LMS) for an online class
• Analytics
• API and SDK access
• Caption and translations

Muvi

Muvi is a top OTT platform that allows you to build a streaming service that matches your brand. You can easily customize how your service looks, from the design to the video player.

Muvi gives you different ways to earn money, like subscriptions, rentals, and digital purchases, so you can choose what works best for your business.

With features for video hosting and transcoding, Muvi makes managing your content simple and ensures it works on any device. It also offers support for multiple languages and regions, helping you reach viewers worldwide.

Features: 

• Fully customizable OTT platform.
• Monetization options, including subscriptions, rentals, and purchases.
• Video hosting and transcoding.
• Multi-language and multi-region support.
• Analytics and reporting.

JW player

JW Player is a top OTT platform for educational streaming service. It’s an easy-to-use, all-in-one video service that lets users upload, manage, and share videos.

With its strong multi-CDN network and servers around the world, JW Player ensures fast and reliable video delivery everywhere.

Trusted in over 130 countries, it provides smooth video streaming for a great learning experience. Plus, its smart recommendation system helps viewers find interesting and relevant educational content in real time. 

Features:

• Geoblocking
• DRM Support
• Monetization Option – only AVOD
• Analytics
• Multiple screening

Conclusion

The educational video platform industry has experienced significant growth, especially post-pandemic, due to the demand for flexible, on-demand learning. 

By 2025, the sector is expected to expand more as students and professionals seek accessible, personalized content. 

Monetization strategies like subscriptions and ads enhance financial viability, while Digital Rights Management (DRM) protects intellectual property. 

Analytics tools provide insights to improve learning experiences, and support for multiple devices and offline viewing caters to user needs.