Question 1

What is video on demand advertising?

Accepted Answer

Video On Demand (VOD) advertising displays ads while people watch videos online at their convenience. These ads can appear before, during, or after the video and are designed to match to the viewer's interests, making them more impactful than traditional TV commercials.

Question 2

What is traditional TV advertising?

Accepted Answer

Traditional TV advertising includes commercials that stream during scheduled TV programs to connect with large audiences. These ads are shown at specific times, such as before or during shows, and aim at broad demographics, like age or location, instead of targeting individual viewers.

Question 3

How does traditional TV advertising work?

Accepted Answer

Traditional TV advertising involves placing commercials within scheduled TV programs by buying time slots from broadcasters. These advertisements aim at large audience segments based on the program's viewership and are aired at specific times, such as before or during shows.

Question 4

What advantages do video ads have over traditional display ads?

Accepted Answer

Vod advertising are more attractive than display ads because they include sound to grab attention. They make storytelling easier, increase click-through rates, and are particularly effective on mobile and social media platforms where video viewing is on the rise.

Question 5

Why is online advertising better than traditional advertising?

Accepted Answer

Online advertising is more effective as it can target specific audiences and is often more cost-efficient. It allows for real-time adjustments and provides measurable results, which simplifies performance tracking. Additionally, it can reach a broader and more adaptable audience across different devices.

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