Tips to Improve your Ecommerce Sales Without Discounts in 2022

Learn how to improve eCommerce sales without giving any discounts on it.

When the Organization needs to improve ecommerce sales rapidly, the first thing that comes to their mind is commonly offering flash sales or main discounts. At the start, discounting becomes a great path to boost sales. Though the short-term advantages of discounting are tempting, discounts can actually hurt your business in the long run.

Tips to Improve your Ecommerce Sales Without Discounts

Recent research has revealed that there’s a direct correlation between price, discounting, and consumer perception of an item’s value; that is, the recognized value will be lower in the eyes of the customer if the discount is bigger. In this situation, the customer sees “50% Offer and thinks, that product must not be as high-quality as I thought it was.”

Still, discounting your E-commerce products can actually drive harm to your business in the long term.

Ideas to improve ecommerce sales with “No” discounts or any

Boost eCommerce sales without discounting

The Dangers of Discounting

A study shows that there is a direct correlation between price, discounting, and consumer perception of an item’s value. If the discount is higher, the perceived value will be lowered.

⇾Short-term benefits

A new study by a supermarket says that sales of cookies from brand X maximized by 500% during the day of discounting, but fell back to a normal level as soon as the promotion was over.

The same study shows that when one brand discounts their coconut oil, sales are maximized by 450%. However, the competitor’s sales didn’t get minimized during the same period; and in fact, one competitor saw sales increased by 200%.

⇾Long-Term Cost

One trial of subscription-based software companies identified that discounting in the 1st month of service drive customers valuing the product at least 12% lower than the listed price.

Another study found that 81% of proprietors were discounting more now than they were now discounting more than they were five years ago, with 75% saying this had done damage to their brand.

Why don’t people buy your stuff?

Only 2% of shoppers change on their first visit to an online store. Discounts are impressive because they create an incentive to buy now. But you can maximize your sales without resorting to discounts by understanding what stops shoppers from buying and what keeps them coming back for more.

1) 61% of consumers say that they would discard an order if free shipping wasn’t offered

69% of shoppers consider themselves more likely to support a retailer who is ready to offer free shipping. And while offering free shipping can be a bit costly, doing this has been shown to raise order values.

2) 57% of shoppers abandon their carts because they are not ready to buy yet

Sending abandon cart emails within three hours has been shown to reduce abandonment by up to 40%. Using retargeting can also bring shoppers back when they’re ready to shop. Visitors who are back down with the display ads are 70% more likely to convert.

3) 21% of abandoned carts are caused by a slow payment process

From choosing the right hosting to leveraging browser caching and compressing images, minor development to your site speed can lead to big dividends.

4) 17% of abandoned carts are caused by concerns about payment security

Adding security logos to your checkout page has been shown to increase sales by 4-6%

5) 61% of customers read reviews before purchasing

Mainly, Customer reviews are trusted nearly 12% time more than product descriptions from manufacturers and reviews produce an average sales uplift of 18%

Reference Blogs: Reasons for Shopping Cart Abandonment

How to improve ecommerce sales without discounting?

The best thing about E-commerce customers is they love a good deal, and they hate the feeling they might miss out on a sale. A study shows that customers decline the purchasing drive because of shipping costs, not being ready to purchase, slow site speed, and thinking that a website is low-security. You can address these issues by:

  • Offering free shipping
  • Sending abandoned cart emails within three hours
  • Using re-targeting strategy to bring shoppers back when they’re ready to shop
  • Developing your site speed
  • Adding security logos to your checkout page

Visitors from social media spend on average 8.2% more than other shoppers. Adding the “Shop Now” button to your social media sites will make it much easier for your customers to buy. With “buy it” and “shop now” buttons rolling out on Social Media like Facebook and Instagram respectively, take advantage of the ability to sell natively through social media.

Reference Blogs: How can I run my E-commerce business with fewer products and make million dollars in less than 12 months

Loyalty Program

Customers spend 13% more than average customers

Loyalty programs are specifically well suited to boost ecommerce sales for businesses with products customers need to buy repeatedly or businesses with comparable offerings to their competitors.

⇾Consider your goals:

Acquire new customer loyalty programs can help, improve retention or maximize lifetime value. Decide your main focus at the outset.


Usage of market research helps to identify the customer segment which is best suited to your loyalty program and to boost ecommerce sales.

⇾Choose your ecommerce business model:

Based on your research, identify the kind of program that will best appeal to your target segment, whether it’s flat discounts, excellent rewards, or personalized offers.

Following these steps can surely boost your sales and conversion rate without giving any offers.

For more details about E-commerce Website Development, contact Webnexs.

Tips to Improve your Ecommerce Sales Without Discounts


8 responses to “Tips to Improve your Ecommerce Sales Without Discounts in 2022”

  1. James Avatar

    Hello there,
    I am really impressed by your blogs and I really want to know more about ecommerce sales from you. May I know how to connect

  2. Reshma Sehgal Avatar
    Reshma Sehgal

    How to increase Ecommerce sales is a big question among people today. Most people can think of discounting only including me but after reading this I came to know about the actual best ways apart from discounting. This blog post is an eye-opener for me. Thankyou.

  3. Anonymous Avatar

    Hello Praveen, I would like to appreciate you for writing this good of an article about ecommerce sales increase. This is par excellence. You have additionally also communicated about the truth of discounting. Good work man.

  4. Prem Avatar

    Good work on this topic

  5. Leena Geller Avatar
    Leena Geller

    Good things come with insights. Thanks for those insightful tips and knowledge in this article of how to increase ecommerce traffic. Forever indebted for the services I availed from Webnexs.

  6. Peter Avatar

    Perfect article I was looking for. Thanks team Webnexs

  7. Alfonse Avatar

    A must read for ecommerce business runners to boost ecommerce sales. Thanks for this amazing article Praveen. You guys are doing great.

  8. Regina Palanisamy Avatar
    Regina Palanisamy

    I can never stop thanking you. Ways to boost Ecommerce sales has always been something that I think about but I didn’t have a clear solution. Today, finally I stand clear. Thankyou Praveen.

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