Watch out the huge list on how to start your eCommerce business website in a few steps.
A few years back, if someone randomly from a crowd or gang says starting an eCommerce business website is easy, everyone there would look at them and feel highly surprised.
Why they got such a thought back in those days?
Because building an eCommerce site and start selling at that time is a really tough task to do – suits both small vendors and big enterprises. And even if you start, manage and operate, bring up your first sale in the age where the internet was in the hands of a few among thousands is literally impossible.
But see now, eCommerce is evolving, changing the way people interact, the way people search, and importantly the way people buy online.
So, it’s never been easy before, but now starting an eCommerce store is a lot easier if your choice is to be, tailor-made solution that suits all your business needs.
Yes, as we said, starting an online business is easy, so launch your eCommerce website now, but it also takes some crucial efforts to stick with the success mantra.
But where do you start? Where are you going to put up all your efforts?
In the regular ways that reap anything? Nope definitely not.
Go and start work on a plan-process and best of that, stick to it – between choosing your charming niche for your online store, then develop simple and working business strategies, last but not the least, pick the right eCommerce platform that suits you well with all your plan.
If you’re not sure about the best-fit eCommerce platform, ask an expert to take things off to the next level.
Simple, once everything is done on the priority part, then you’ll have to deal with the actual business process such as:
- Product shipping – Choose the best carriers to ship confirmed product orders with.
- Order payments – Do have a keen choice about payment methods.
- Site design – Pick an attractive design template or hire a dedicated designing team to design it for you.
- Marketing – Focus on hiring an eCommerce marketing team, as it makes all the difference with sales growth.
Here we go step-by-step to put you the whole picture to launch an eCommerce business from scratch. Every step and process we list here is a straightforward way to kick-start as early as possible in 2022.
Start And Scale Your Ecommerce Business Website In 2022
Let’s start with:
Start with an ecommerce Business plan that works
A blueprint or business plan is the first and foremost step to start an eCommerce business website for your online business. As the business plan is a primary thing, it is not advisable to go with an inappropriate or loose plan that is practically hard to convert per your wish.
Instead, we’d advise you to go with a full-fledged business plan with an adaptable business model for your eCommerce, with all short and long-term objectives to be achieved. During the business plan development, keep an eye and spend sufficient time to research the target audience, whether products you’re selling are in demand or consumers are interested in it or not.
Keep in mind, always think in the way of your audience, so develop a product page that they love, then move on to choose the right eCommerce platform to launch your website and be ready to pick a domain name that is decent and attractive. Though these are the steps that help to create a business, selling the products to the consumers is the ultimate aim, so be specific about the goals and strategies to boost revenues.
Go and start with your Ecommerce business Niche
Nothing will go in the way you think it should be in eCommerce without a great niche. It is still a great way to hit the market and straightforward to business success.
Even if you haven’t chosen a niche yet, still the ball is in your court, take your time and choose your niche. Please don’t ever try to skip this step if you’re looking for success.
Let us give you an idea here, try to consider the resources that you have in your hands rather than going on thinking about which industry or sector is best suited in your business case.
Going on track, resources means, your business contacts, product wholesaler contacts that you acquired over a long period of time. In most cases, you see yourself falling in the general category for finding a niche that works for you, with that you could even find and explore the sub-niche for your eCommerce business.
You’ll also find that the pattern you choose in your niche and sub-niche product will greatly affect other areas when starting an eCommerce website. This includes all parts of your eCommerce website right from the domain name, website host, products, social profiles, and most importantly the eCommerce platform.
If you want to create an eCommerce business website, go with Magento or Magento-like eCommerce platform that offers a wholesome shopping experience to the consumers.
Find products that are to be sold on your platform
This is the next crucial step, after narrowing down from your niche industry, here you still need to decide on a specific product that you’re going to sell on the eCommerce platform. Go and do some market research on your target audiences’ product interest and choose the products that likely to attract them.
As an eCommerce business owner, you need to find a reliable provider as you need to deal with multiple product orders. Then, make sure to deliver products consistently while maintaining the same price and quality for a better relationship.
Being an eCommerce store owner, filtering, finding, and managing providers are considered a prime skill to have with you to operate seamlessly. Some right elements to consider while evaluating the right provider includes:
- Product quality
- Price tag
- Industrial reputation
- Shipping time and costs
- Manufacturer warranties, and
- Other essential services
Let’s start with five quick questions to ask yourself before getting start with an eCommerce business platform:
As you are about to start an eCommerce store, you’ll have many confusions in your head and many decisions would be before you take turns. So, we’d list some foremost questions to ask yourself, these would help you to make the perfect decisions and plan appropriately to succeed in all aspects of your online store.
- Are you familiar with the trending technologies to build your online store?
- What’s your overall budget for setting up your business?
- Are you aware of your current business competitors?
- What are your target geographical locations and audiences?
- What’s the niche product that you’re going to sell to your buyers?
Get all your business paperwork ready
The first thing as a buyer, everyone looks to purchase from a registered store, isn’t it? Yes, the same rule applies here for the online store owners, for that matter, as a client they used to ask us whether it is mandatory to register their business or not.
Though our answers might differ each, it is a must to register your eCommerce store with the appropriate entitles in order to stay legitimate as an individual venture or via a parent business. It is better to keep a note on how much does it take for the paperwork and type of business that you’re being setting up in a specific location and business you’re opening.
If you don’t have much time to set up an online company, then you can feel free to partner with a specialized consultant for establishing your company. This in turn greatly helps to pull all your energy to set up an eCommerce business from scratch or with a readymade solution.
Name your business
Already decided your business name now you’ll want to start moving to show the next step, if not please be keen on choosing your business name as going to act as a branding element at any stage of your business.
Let your business name and domain name be closely linked because it’s about your company’s identity, so choose the one set on both. But before choosing one, try to ask yourself the following questions first:
- What product am I selling?
- Do they appeal to the customers?
- Will it resonate with my audience?
So now brainstorm yourself and keep answering this question and be creative that can ultimately help you to choose a business name, in turn, a brand name. To be more precise for example for branding should actually contain your brand name and your domain name if possible, so both look close as possible.
Handpick your Ecommerce Platform For Website
Like every eCommerce store owner, you too would like to choose an eCommerce platform that yields a huge volume of sales and revenue. Similarly, if you want to go in that way, pick the right platform available among different platforms to develop your online store.
Also, there are many ways to transform your site into a super performing store, but these can be varied with its solution types – tailored-made and ready-to-use solutions.
Remember, there may be so many options available to you, but it’s a choice to evaluate your budget, products, and eCommerce marketing plan to find out to pick the best eCommerce platform for you.
But, we’d recommend going with Magento, an open-source perfectly suitable for a tailor-made eCommerce solution that comes with all eCommerce features and advanced business capacities.
Pick the Right Web Design
Besides all those paperworks, business name, eCommerce platform, business plan, and niche there come another aspect to note on, your web design. Arguably, the integral part of developing an eCommerce store.
Your site is your online store’s index, so it’s your complete responsibility to find a dedicated design team to design a visually attractive design that grabs users’ attention and make them leave an email address, requests for queries to be solved and completes a purchase at any time they visit your eCommerce website.
Remember, the aim of an attractive design is to pull customers into the store and create a great user experience, so be aware of your store design idea with business goals in your mind generally.
Best practices to implement in your store design
- Implement sleek and structured design
- Use white spaces strategically to align with your brand
- Ensure that your store design contains all the functional elements rather than only just decorative designs
- Make sure that design merges well with your niche
Performance optimization is the key
Once you’re ready with your store and all its elements, you’re ready to make move to start your platforms and pull audiences.
After the official launch of your business, conduct an online event with sensible promos and attractive deals. It is not where all your responsibilities end, after a while, monitor the performance of your eCommerce store to boost instant results.
Keep your products in the limelight
Business owners like you always have a tendency to work to make their product or niche special in a passionate way. Here keeping your products and services in the limelight doesn’t mean they need to be kept under the light, it means to flood the positive light on your products via various channels to promote and make your audience the most.
For instance, let’s take an example, social media is widely considered as the greatest marketing channel, especially for newly developed eCommerce stores.
Get your add-ons and apps ready
It wouldn’t be good if you don’t discuss the add-ons, apps, and other additions while developing an eCommerce site. These add-ons are great in boosting your store’s performance.
As with other businesses, there are multiple options there for an eCommerce business to boost user experience and revenue through mobile apps that make your site contents even more engaging.
For example, if you sell goods to foreign customers(target audience), you can use a specific app or extension that helps you translate your content so that it’s easier to digest for your customers.
Let’s take an example for better understanding: Like if you’re selling larger brands for customers in other countries, you can use a specific extension that translates your native content into their language, it’ll be easier for them to understand your product. This possibly helps you expand your user base widely.
So claim your eCommerce store app and improve your site’s performance, in turn, your business performance.
Promote and launch your ecommerce business website
Marketing channels are a new way that determines any eCommerce business. Ecommerce marketing is not a point-to-the-point kind of process, it includes A/B testing, Ad campaigns, product page optimization, and fresh content, putting all this in the right channel, you can regulate the user’s flow and returns on business.
Now the future projection has a piece of good news to tell you with recent stats proof, that is:
- Ecommerce sales are projected to hit $5.4 trillion by 2023 and are growing 23% year-over-year.
- And 5 in 10 purchases are made only using an online channel for searching and buying.
The primary focus of Ecommerce marketing is creating awareness about the brand, to stand on that note, your eCommerce business can be promoted via some inbound ad strategy, organic SEO, and other marketing strategies that drive website traffic, brand visibility, and sales.
Ecommerce business marketing needs an omnichannel approach to succeed with a great conversion rate.
Search Engine Optimization (SEO)
Every digital marketer considers search engine optimization(SEO) as a long-term marketing strategy to drive web traffic via organic and unpaid rankings on search engines. For eCommerce business websites, technical SEO, and content strategies play a predominant role, this including mobile optimization, URL structure, keyword tags, and speed optimization. It’s better to have high-quality content on pages to rank better in alignment with SEO strategies.
Pay Per Click (PPC) Advertising.
PPC advertising comes under the paid marketing tactics, using marketing tools like Google Ads and Bing Ads to pay for placement on search engines. Running an effective PPC campaign needs great bidding strategies for targeted search terms related to your business to drive traffic as much as you want. These search ads appear along with the organic search results, but on the top and bottom of the results, this is surely a good way to boost website traffic.
Social Media Marketing
Try to expand your business brand on social media, as everyone is on there, and so your brand should be too. Leveraging social media marketing ensures you a good boost in social presence, increase in the social platform followers, and manage better brand reputation.
There are two ways to market on social media as similar to the search engines, like organic social media includes drafting, creating, and updating posts on your official eCommerce business pages so that users find and resonate it with. On another side, paid social media includes having custom images, or video ads to target a specific audience based on their interests, shopping behavior, and demographics. Either organic or paid, both social media marketing tactics help in a great way to increase brand awareness and showcase your brand as possible.
Do’s and dont’s of ecommerce business launch
Building a successful eCommerce business website comes with a bundle list of DOs and DON’Ts along with its launch. Knowing them is key to the road to success in any business, same as it does fit for online eCommerce.
- DO have the best business model that works
- DO analyze the market environment
- DO build a solid foundation before launch.
- DO have a business model that makes money.
- DON’T give up quickly.
- DON’T assume that buyers easily find your website and buy just like that.
- DON’T be hurrying in doing all at once.
- DON’T spend any time less than 10 hours a day.
The ecommerce sector is one among exponentially growing industries with tons of opportunities to make revenue with few to zero efforts.
If you’re ready to get begun on the start of your eCommerce business website, then for sure, you definitely would have queries jumping in your mind, right?
Don’t worry; if you’ve questions to ask, feel free to consult our eCommerce experts today and launch your eCommerce platform in no time.