So, thinking about taking your video streaming business to the next level? Consider partnering with an ott application development company to ensure a professional and efficient process.Then This is the best time to take your business with complete OTT platform development. This blog defines how to develop an OTT platform & apps which can assist you…
Are you looking to start OTT platform? Here’s a brief guide on how to build your OTT platform using cutting-edge technologies to efficiently manage and deliver your video content across mobile devices, smart TVs, and the web. OTT has revolutionized the way we consume media content. Audiences now have access to movies, TV shows, games,…
Introduction: When was the last time you waited for your favorite TV show to air? It’s likely been years since binge-watching on OTT platforms became the norm. Over the past decade, the media outlook has transformed through a digital revolution, operated by the demand for fast, adaptable streaming. Consumers now seek on-demand, personalized content, making…
Linear TV refers to the conventional method of television broadcasting, where programming is transmitted in real-time through the airwaves or cable/satellite networks. Streaming services, such as Netflix, Hulu, and Amazon Prime Video, that are delivered via the internet, are known as OTT or “over-the-top”. This blog delves into the contrast between Linear TV and OTT.…
If you’re like most people, you’ve probably heard the term “linear TV” thrown around in discussions about the future of television. But what exactly it is, and how does it differ from other types, like on-demand streaming services? Broadcast, also known as traditional television programming, is transmitted in real-time over the airwaves or via cable…
These days, everyone is looking for new ways to stay entertained. Streaming movies and TV shows have become super popular. Devices like OTT tv boxes let you stream content from the internet straight to your TV. “In 2025, approximately 72% households in the U.S. cut the cord, choosing streaming services over traditional cable. On average,…
As streaming services continue to grow in popularity, advertisers are on the lookout for inventive ways to target audiences. One of which is the server-side ad insertion mechanism. It makes possible ad delivery to OTT viewers with no interruption. But what is exactly the SSAI and in what ways can advertisers take the most of…
Over-the-top (OTT) platforms– It has become the most popular way to watch your favorite TV shows and movies. As the industry continues to evolve, marketers and businesses want to stay up-to-date on the latest OTT insights. Below are some of the most interesting statistics of 2023 so far. Keep in mind that these numbers can…
What Is OTT Advertising OTT advertising is the placement of ads in video content. Content refers to all streaming videos over the internet, such as Netflix, Hulu, Disney+, etc.OTT full form- over the top. There are two ways that streaming video companies can make money: from subscriptions (SVOD) or by running ads (AVOD). Today we’re going…