Here are the few of the vital online store features to have in an eCommerce website to build, manage and sell in 2022.
In our previous blog, we have seen some attractive Features of Top Ecommerce Sites. Now, this blog provides you the details about the top 10 eCommerce website features needed for your store.
Top 10 Online Store Features To Consider Building an Ecommerce Website
Ease of Use
A survey says that more than 76% of the customers say that the most important feature of a website is the ease of use. In order to develop a good design, you don’t need to sacrifice to achieve it. The goal is to help the customers to get what they want in a quick manner. That too without running into unnecessary steps that can mess up the path to purchase.
Online sellers have only a minimum amount of time to make a sale. So, try focusing on the user experience by providing shopping filters, categories, and comparison capabilities. Let the user find customer reviews and FAQ information easily so that it can help them to make decisions more quickly. An eCommerce website should be a competitive advantage and it should not be a troublesome experience.
Online store Wish-Lists
An Online store that is not using wish lists is losing revenue on the virtual desktop table. So, what is better than having customer’s wish list items they want and most probably they will buy in the future? That’s absolutely like gold in the pocket.
And is also increased your conversion rates, like when a buyer shares their wish list with their friends or family, it sends free traffic with in-built social proof to the website.
Not every customer can find the product of their need on your home page. So, it is a must-have find-in-store option. This makes it incredibly helpful to see which local stores have products in stock.
Customers are just going to research and make purchases in person. This is exactly true for eCommerce websites since more than 80% of teen customers makes a research online before making a purchase in the store.
Related Items in the store
Have you ever noticed the “you might like this” option on any online shopping website? What will you do after seeing this? You will definitely click on that and check what product you have been suggested. This will create eagerness for the customer to check what they have been suggested.
So, providing the Related Item features in your eCommerce website will let the customer find a similar product to their search result. This will make the customer check out the related item and if they like the product, it will lead to a successful purchase
When an online seller uses related items feature to sell more, it’s actually signaling to the buyer that “they get me”.
Frequently Asked Questions (FAQ)
Before purchasing a product customers will definitely like to know about the product, right? Most of the time, the customer will make research on Google. But in some cases, it will not be helpful, or they might not get a satisfying answer from Google.
So, providing a FAQ section will help the consumer to get every related question from the FAQ site on your eCommerce website. Say, for instance, generally, complex purchases require confidence with a seller and detailed information when buying products online versus face-to-face.
So, an additional information section details frequently asked information that can establish credibility and builds confidence with the buyer.
Social media is the next big thing to make your website more famous. These social connections are really unavoidable and it provides an opportunity to have better bonding as well as creates trust among the customers. Linking Social profile in your eCommerce website is one of the must-have features that help to increase your brand character.
Social media helps the eCommerce brands to serve authenticity and associate an emotional connection with their products. Link your eCommerce website on Social media like Facebook, Twitter, etc. to grab attention of social media peoples.
Nowadays, online transactions have become an integral part of our lives. Meanwhile, an eCommerce website can be a target for cybercriminals. It is a bit difficult for online sellers to protect their customer data. But still, it takes some steps to ensure privacy. Though it is a hard step, it should be done in order to gain trust from your customers.
It all starts with secure eCommerce platforms. Most of the top eCommerce platforms like Magento, Prestashop, and many more provide the best security features for your online store.
Advanced Payment Options
This is one of the major tasks that should be done properly. Providing different payment options is one of the challenging tasks while building an eCommerce website. Providing an advanced payment option is a must-have feature for an eCommerce site. Customers will do a regular purchase only if they are satisfied with the payment gateway.
Allow your customers to choose the payment gateway in which they are comfortable with. So, if you are limiting the payment options, make sure to explain why. This establishes that the brand understands its buyers and builds trust.
Also read: 15 Unique Features of eCommerce Website
When a purchase is made successfully, it should be shipped for delivery. The shipping feature makes your work easier. Most of the shopping cart abandonment on the eCommerce website happens due to the unexpected shipping cost. Make sure that your site includes shipping details early in the checkout process.
This is including a zip code calculator providing the estimated cost. It will be even better for the customers if the site has delivery time and faster delivery options. And do not forget to list out the regions that are outside normal shipping zones.
To a greater surprise, shoppers spend 30% more per order when free shipping is included. So, make sure to present codes for free shipping on all pages of the site through the header navigation, if applicable.
It is essential for an eCommerce website to include the Return Policy feature. It is one of the trust-building factors of online selling. This policy gives an assurance to the customers in a digital way. So if they are not satisfied with a product or need a replacement, the brand is there for them.
A survey says that:
- At least 30% of all products that are ordered online are returned.
- 92% of customers will purchase again if the return process is easy.
- 67% of online consumers will check the returns page before making a purchase.
Now you might have got some ideas about the top eCommerce features needed for a website. These are not the only top features, but providing these features in an eCommerce website will make your store more comfortable for your customers. So, before you create an eCommerce website, make sure that you are providing these features in your eCommerce website in order to make it a user-friendly website.
Planning to build an online store with all new features and capabilities? Contact us to fix a free consultation on eCommerce development.