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In today’s competitive online world, having just an ecommerce website isn’t enough—it needs to stand out! Discover the must-have ecommerce website features list that will transform your online store into a sales powerhouse platform in 2024 and beyond.
With the rapid growth of online shopping, it’s critical to understand what is ecommerce website and the key ecommerce website features that enhance user experience, drive conversions, build trust, and boost your list of ecommerce websites performance. From 360-degree product previews to intelligent search functionality, these innovative ecommerce platform features can make your webshop stand out in a crowded marketplace.
In this article, we’ll explore the unique features of ecommerce websites, including the latest trends and best elements that every unique online store should implement. Whether you’re aiming to increase engagement or boost sales, these features ecommerce are essential for staying competitive in the evolving world of ecommerce.
Top 15 Unique E commerce Website Features That Sell Like A Pro
- Easy To Use
- High-Quality Images And Videos
- User-Friendly
- User Reviews And Ratings
- Special Discounts
- Shopping List On Websites
- Find-In-Store
- Similar Item Suggestion
- FAQs
- Social Proof Via Web Functionality
- Security
- Easy Payment Method
- Shipping Details
- Contact Page
- Return Policy
15 Must-Have Best Ecommerce Website Features
1. Easy To Use Ecommerce Websites
This is an essential rule while creating a beautiful ecommerce websites features, design the ecommerce website well, in a simple but powerful manner. A recent study says that seventy-six customers feel that an ecommerce website’s primary character is elementary to use.
The ultimate aim is to provide the customers with what they want in a faster way without redirecting them to unwanted page directions, including an easy checkout process, efficient order tracking, and proper mobile optimization to enhance their overall unique shopping websites list experience. Please do not make it a complex process and make them feel uncomfortable with your ecommerce mobile website.
An easy online shop with intuitive navigation has only a minute or two to make a successful sale. So, always try to focus mainly on user experience. Provide the users with filters, shopping categories & comparison capabilities and make it easier for them to look at your products quickly.
An ecommerce website idea should only be a competitive advantage and not a disagreeable experience.
2. High-Quality Images And Videos On Ecommerce Site
In earlier days, a product will be displayed with a photo and some points. But now, everything has changed according to time. Consumers want to see the product from multiple angles because people are using the product in different regions. They think that they should focus on and feel the product.
Provide images with good clarity. According to Adobe’s survey, If an image doesn’t load correctly or takes too much time to load, the chances of dropping off by the consumer are 30 percent, and therefore it increases if not made correctly.
Picture sells and not the content. Learn more about us and how we prioritize high-quality visuals for our products. Good ecommerce websites should provide a more number of photos for each product. The images you provide should be in higher resolution and easily optimized for page load.
3. User-Friendly E commerce Site Features
Google decided it, so you must follow that. Every website should have a user-friendly version by 2017. Listen to Google and avoid SEO consequences. And another main thing about a User-friendly website is, that most online consumers are mobile and tablet users. More than 40% of online purchases are made through mobile phones or tablets.
A responsive website with quality content will easily adapt no matter what device is accessing it and provide a user-friendly experience. But to a good shock, most of the unique websites still do not have adopted a responsive user-friendly version.
Visit Here: Build An Ecommerce Marketplace Website Like Amazon
4. User Reviews And Ratings
Most consumers read the reviews before getting a product. Almost more than 90% of them purchase the products by seeing the star rating of the product.
Now, you may think that a negative review will bring down the sale of the merchandise Unfortunately the exact opposite thing happens. A negative review may also lead to a successful purchase. If a product doesn’t have a negative review; the consumer will think that the reviews are fake.
Depending on the e commerce web page and website functionality list, an ecommerce website with the best ecommerce features can use the plug-in from popular platforms like Facebook, Four-square, and Yelp.
5. Special Discounts On The Best Websites For Ecommerce
The top e commerce site features used to give special discounts on their products as a standard marketing strategy. They send messages about these offers to the customers via social media, email, text messages, etc.
So, when customers notice that they are getting a special discount, it will trigger them to buy more products and spend some extra time using the search bar for navigation around the top website list, especially as they proceed to checkout through the payment gateway, thanks to the seamless integration of these e commerce features.
These types of promotions will not only increase sales, but they will also boost SEO as one of the key features of an ecommerce website. So promote ecommerce stores online with the so-called special discounts.
Read More: Tips to Improve your Ecommerce Sales Without Discounts
6. Shopping List On Websites
This is one of the best ones that a local ecommerce example of an online website can provide. You can also add the products to your Shopping list. particular One for Games CDs, favorite shoes, sports kits, and more. Choose, add, and share!
Ecommerce websites features that have or include shopping lists are losing their revenue. It’s better than having consumers bookmark items they want and will most likely buy in the future? This is just like gold in your pocket.
It’s also an excellent opportunity to share a brand with new customers and gather valuable analytics. When customers share their shopping lists with family or friends, it sends FREE traffic with built-in social proof to the top ecommerce sites.
7. Find-In-Store Ecommerce Website Features
Not all good ecommerce websites have a brick-and-mortar store. But still, those that have should provide a find-in-store option as part of their webshop features. In some cases, you don’t want to wait for a product to ship.
Consumers are going online simply to search and complete the purchase in person. This is right for the period, as nearly 72% of young consumers research online before shopping in an online store ecommerce.
It is also beneficial to find which local online business site platform has that product in stock.
8. Similar Item Suggestion Features Of Ecommerce
A simple phrase saying “Product similar to this” will give lots of excitement. A “similar product” suggestion option in the functionality of a website will create a desirable stickiness effect that many online marketers do not easily attain.
For example, you have added Nike shoes to your Shopping list. A section popping out shows that “product similar to this”. You would simply go and check that product and if you like it, you will buy it after seeing the image.
Products similar to this can also include similar product categories to comparison shops, people who bought this product also looked at more and more.
9. FAQs For Good Ecommerce Websites
A complicated and confusing purchase needs confidence from the seller and detailed information while buying products online Vs. face to face.
The consumer always needs confirmation of product authentication and detailed product information to make them comfortable while making an online purchase. An additional information section details commonly asked questions, which establishes trustworthiness and gives confidence to the consumer.
The FAQ section provides the needed information, clears the customer’s doubts, and solves their problems. Customers often ask about product support, lost account passwords, product returns, etc.
Visit Here: How To Develop An Ecommerce Marketplace Websites Like Alibaba
10. Social Proof Via Web Functionality
Online sellers who connect with their consumers on an emotional level and design their ecommerce website carefully create brand trust between them.
Social connections are unavoidable, and the chance to bond with a consumer is easier now than before; connecting social profiles and user-generated content with e-commerce website features are must-have elements that will give online sellers a brand character.
Online sellers are intimated with a regular flow of “buy now” and “get this”. It’s those brands that retain customers socially that would engage a lifetime customer. The brands are offering products that would help the customers search for them.
11. Ecommerce Websites Features Security
Nowadays, online transactions have become a significant part of our life. Also, online transactions on ecommerce webshops can be the primary target for cybercriminals. It is challenging for online sellers to protect their customers’ data and take steps to give assurance to data.
It starts with a secure eCommerce platform list. With their well-secured ecommerce platform features, there is no wonder that Webnexs and Wcart are the top platforms for sellers.
Some of the other security ecommerce websites features to consider are given below:
- SSL certificate: It provides an excellent secure connection between the website and the user. Before trusting an online ecommerce website, look for the HTTP and green lock in the address bar before entering your details.
- Two-factor authentication: This two-factor authentication is an extra one for secured transactions. It joins two sections for security by requiring a username & password and One Time Password (OTP) generated by the system.
- Firewall Security: Firewall also provides a gateway between two networks. It allows only authorized traffic and blocks any miscellaneous traffic.
- Privacy policy link: It assures the ecommerce website’s privacy policies and ensures the customer’s information is not shared with third parties.
12. Easy Payment Method
In a world that is full of PayPal and Apple Pay, some of the other advanced payment options are essential for good ecommerce websites. Have you seen Amazon’s impressive “one-click shopping” feature? Then build an ecommerce website like Amazon would be the main point. Customers who have already registered their accounts can buy any product with a single click of a button.
There are many more online payment options available, including the seamless integration of various payment gateways. But, the important thing is understanding the buyers’ mindset using analytics and achieving the most effective solution. A website should show clear information if they are limiting the payment option.
Say, for example, good ecommerce websites may not offer Bitcoin as a payment method after knowing its value is not that safe. If customers are technology-savvy individuals who move toward this payment option, it is important to be clear as to why it is not a payment option. These details will help the customers why the option is not included and will give trust to the sellers.
13. Shipping Details
Most of the shopping cart desertion is happening only because of the unexpected shipping cost.
Mostly, great ecommerce websites features include the shipping details early in the checkout process including the zip code calculator showing the actual cost. It also helps to retain the delivery time and provides the option to deliver the product faster. The ecommerce websites features should give a list of countries that are outside the standard shipping zones.
One more interesting fact, customers spend 30% extra per order when the shipping cost is free. If possible, make sure to provide codes for free shipping on all the e commerce web pages through header navigation.
Visit Here: Best Ready-Made Multi-Vendor Website Amazon Clone Script
14. Contact Page
Primarily, the ecommerce websites features of business are based on online transactions. But, nothing can build better trust than a well-given “contact us” feature. This is true and useful when selling high-end technical products.
Always remember that a buyer should not find it difficult to request support or get in touch, whether through a contact page or a simple search bar to find the necessary information. Provide various options to reach us by including a phone number, an online form, and an email address. Some ecommerce companies even offer an online appointment schedule via their contact page or e-commerce website home page. Add Google Maps for locations and customer service social links to make more trust.
15. Return Policy
The return policy is an essential ecommerce websites features. A written policy should be well-written and visible. This will make a trust-building online store features.
It will give assurance to the customers that if they are not happy or if they need a different size, the ecommerce websites features are there for them.
Ecommerce Web sites Blogs and Insights
- The survey says that 30 percent of all products ordered online are returned.
- Ninety-two percent of buyers will purchase the product again if the product return policy is easy.
- Sixty-seven percent of consumers check the return page before buying the product.
To learn more about the latest trends in ecommerce features, you can refer to the Statista report on the global ecommerce market, which provides valuable insights into the industry’s future.
Boost Your Online Store 5X With These Advanced Ecommerce Features
Cool Ecommerce Website Features of a Successful Online Store
Here are the top ecommerce features that can turn your site from ordinary to exceptional, boosting both conversions and customer loyalty.
1. Personalized Shopping Experiences
One of the must-have features for e-commerce sites is personalization. Using AI, you can provide tailored product recommendations based on user behavior, preferences, and purchase history. This enhances the shopping experience and increases the likelihood of conversion.
2. Augmented Reality (AR) Integration
For a truly unique ecommerce website feature, consider integrating AR. This allows customers to “try on” products or visualize how items will look in their space before purchasing, giving them more confidence in their buying decisions.
3. Loyalty Programs
Implement ecommerce functionality that encourages repeat purchases. Loyalty programs that reward points, offer discounts, or give exclusive perks can significantly boost customer retention and satisfaction.
4. Subscription Models
Offer flexible ecommerce search features like subscription-based services, allowing customers to set up recurring orders for consumable products or access exclusive benefits through memberships. This ensures consistent revenue and fosters long-term customer relationships.
5. Live Chat and AI-Powered Chatbots
Provide real-time customer service with live chat and AI-powered chatbots. This best ecommerce feature ensures that customers get instant support during their shopping journey, reducing shopping cart abandonment and improving satisfaction.
6. Social Sharing and Integration
Make it easy for your customers to share their purchases or wishlist directly to social media platforms. This ecommerce feature list enhances the user experience and increases organic brand visibility and social proof.
7. Multi-Currency and Language Support
To cater to a global audience, offer ecommerce functionality that includes multi-currency and language support. This creates a localized shopping experience, making international customers feel more comfortable and increasing conversions.
8. Gamification
A cool ecommerce website feature like gamification adds an element of fun to shopping. Implement point systems, badges, or challenges to engage customers and encourage repeat visits, driving more traffic and sales.
By integrating these top ecommerce features into your platform, you’ll create an engaging, user-friendly site and enhance the overall shopping experience, increasing customer satisfaction and boosting your bottom line.
Must-Have Features for User Engagement on Your Ecommerce Website
To build a high-converting ecommerce site, you need features of a good ecommerce website list that boost user engagement and make the shopping experience seamless. Here are the best features for ecommerce websites that can directly impact user interaction and conversion rates.
1. Product Reviews and User-Generated Content
One of the most essential ecommerce site features is customer reviews. Encourage users to share their experiences and leave reviews, building social proof and trust among potential buyers. User-generated content also helps boost SEO.
2. Wishlist Feature
Increase user retention with a wishlist feature that allows visitors to save items for future purchases. This simple e commerce functionality keeps users coming back and makes it easier to complete a sale later.
3. One-Click Checkout
Simplify the buying process with a one-click checkout option. Reducing friction during the checkout process leads to fewer cart abandonments and quicker conversions.
4. Guest Checkout Option
To reduce shopping cart abandonment, include a guest checkout option. Not all users want to create an account, and allowing them to checkout as a guest makes the buying process faster and more convenient.
5. Email Notifications and Retargeting
Automated email notifications for abandoned carts, price drops, or wishlist items can re-engage customers. Personalized retargeting emails with discounts or reminders can push them toward completing their purchase.
6. Cross-Selling and Upselling
A good ecommerce platform should include cross-selling and upselling features. Recommend complementary products or premium alternatives during checkout to boost the average order value and enhance the customer experience.
7. Interactive Product Demonstrations
Showcase your products with interactive product demonstrations, such as 360-degree views or video demos. These features of a ecommerce website allow customers to better understand the product, increasing the chances of conversion.
8. Instant Stock Updates
Create urgency by showing real-time inventory updates. Let users know when stock is low (e.g., “Only 2 left!”) to encourage quicker purchases and reduce hesitation.
By integrating these best features for ecommerce websites, you enhance user engagement, drive more conversions, and create a shopping experience that keeps customers coming back.
Best Ecommerce Homepages Features for 2024: Boosting Conversions with Top Design Elements
In 2024, the best ecommerce homepages are more than just visually appealing—they’re strategically designed to maximize user engagement and drive conversions. An effective homepage sets the tone for the user experience, and the right elements can make all the difference. Let’s explore the best ecommerce websites of 2024 and the essential features that make their homepages stand out.
1. Minimalistic Design
The best ecommerce websites list in 2024 embraces minimalistic design to keep the homepage clean, fast, and easy to navigate. By eliminating unnecessary clutter, users can focus on key elements like featured products and CTA buttons. This approach improves the user experience and enhances conversions.
2. Visual Hierarchy
A crucial ecommerce website feature is an intentional visual hierarchy. Arrange elements on the page in a way that guides users’ attention, starting with CTAs and key product features. For example, large product images at the top of the page followed by pricing or promotion details help users find the information they need quickly.
3. Storytelling with Design
Using storytelling through design helps brands emotionally connect with users. High-quality visuals, such as videos or images, tell your brand’s story and create a memorable shopping experience. Many of the top ecommerce websites of 2024 use storytelling to differentiate themselves and engage customers from the first interaction.
4. Homepage Banners
Large, high-quality homepage banners are a must-have for promotions, sales, and new product launches. These banners act as the primary visual tool to capture users’ attention and direct them toward important deals or product categories.
5. Sticky Navigation Bars
Improving usability is key, and sticky navigation bars ensure users can easily explore the website without having to scroll back up. This feature keeps the navigation menu visible as users scroll, allowing for quick access to different sections of the site.
6. Product Quick View
One of the top best ecommerce website features is product quick view, which allows customers to view essential product details without leaving the main page. This streamlined experience keeps users engaged and can significantly boost product exploration.
7. Call-to-Action (CTA) Buttons
Clear and prominent CTA buttons like “Shop Now,” “Add to Cart,” or “Get Started” guide users to take the next step. These buttons should be strategically placed and stand out visually to encourage quick decision-making.
8. Trust Badges and Certifications
Building trust is crucial for ecommerce. Displaying trust badges and certifications like security icons, awards, and customer testimonials reassures visitors that your site is reliable and secure, which can greatly increase conversions.
By incorporating these design elements, the best ecommerce homepages of 2024 will not only captivate users but also drive higher conversions, contributing to overall business success.
How do these Feature of E commerce Drive Website Traffic?
- An intuitive and navigable website keeps users engaged and motivates them to remain consistent in interacting with a particular e-commerce platform. This creates positive experiences, which lead to word-of-mouth marketing and eventually help retain existing customers as well.
- High-quality visual appeal creates aesthetically pleasing and engaging shopping experiences. Moreover, it increases the possibility of sharing the visuals, which helps drive more traffic.
- Certain features that have been narrowed down to enhance the convenience of use to a greater extent include search functions, clear categories, and filters. These expedite the purchase time, making it more efficient.
- Reviews and ratings build credibility and encourage more purchases, both vertically (increasing the volume of purchases by a single buyer) and horizontally (expanding the customer base).
- Promotions and discounts speak for themselves by attracting significant traffic through social media sharing of deals.
- Shopping lists help keep track of products with the potential to convert into sales, and they can also be shared, driving additional traffic.
- Customers who prefer shopping in person can use these features to locate items, enhancing the website’s visibility and reach.
- An optimized recommendation engine can prolong user interaction with the website by suggesting similar products and persuading them to make additional purchases.
- FAQs reduce barriers to purchase and increase conversion rates by addressing common questions and concerns.
- User reviews, testimonials, and social media integration instill confidence in purchasing, attract new visitors, and encourage sharing.
- Adherence to strong security protocols protects data and builds credibility, encouraging repeat purchases. These unique websites also have a higher likelihood of ranking in top positions.
- Cart abandonment rates need to be reduced by simplifying navigation and payment processes, encouraging more users to complete their purchases.
- Detailed and accurate shipping information should be communicated to users to ensure they know their order will arrive at the correct location. Any issues with tracking shipping information or incorrect deliveries can hinder efforts to improve conversion rates.
12+ Top Features of Webnexs Headless Platform (A White Label Ecommerce Platform)
A product that is positioned to cater to
1. Multi-Language
This feature is a user-configurable functionality where unlimited languages can be added by the users themselves. This enables scaling the ecommerce platform to cater to a wide geographical location.
2. Multi-Currency
The users can adapt the platform to suit their purchase with their current currency. This feature is the ultimate enhancement of the entire shopping experience and that which accounts for a completed transaction.
3. Multi-Vendor
Vendors can leverage the platform and additionally, the platform can support unlimited numbers along with an unlimited number of product listings. The architectural framework of the platform supports the same.
4. Multi Advertiser
The platform supports ad-injected banners and displays, all of which can be beneficial to both the vendors and the brand owners. This again is unlimited and is open to the market.
5. reCAPTCHA Integration
Versions can be set according to the user experience that is required to be delivered, security needs, and other factors. It includes v2 and v3.
6. Upselling and Cross-Selling
Both are strategies to boost conversion rates, where upselling promotes the sale of higher-value products cross selling promotes the sale of complementary products.
7. Wallet Management System
Utmost convenience in wallet handling features is provided, which can be selected based on requirements, payment methods, and the level of knowledge of the target audience, especially if the platform focuses on locations that demand the same.
8. Abandoned Cart Recovery
Several metrics track the usage behavior of the customers. These updated metrics can allow for monitoring and observing patterns in shopping, following which strategies can be devised to increase conversion rates.
9. In Stock Notifier Settings
A substantial number of options are given that can be customized to an extensive level. This robust system is capable of enhancing user experience by leveraging a flexible platform.
10. Shipping Zone
Geographical delivery of the products can be completely controlled by cutting off access to locations that are not in the operational zone.
While these features have been crafted with utmost consideration to make the platform operational other unique features have been novel to the functioning of the ecommerce platform business. These are explained below:
1. Affiliate Program
Various metrics to track sales performance and reach can be tracked with several performance metrics. It helps maintain records necessitating information-driven decision-making.
2. Review Management Tool
One significant tool that shapes the growth trajectory requires constant monitoring to increase the visibility of positive comments and mitigate negative comments, ensuring that the reputation is maintained.
3. Seasonal Settings
A feature that is festival-driven to encourage conversion rates by offering coupons and discounts when traffic is usually high. This directly enhances visibility as the theme is adapted to match the trend.
Although it is a white-label product, Webnexs Headless Ecommerce Platform accommodates extensive levels of customizability to include and remove features as per requirements. This forms the core functionality of our operations across all of our product portfolio. Intricate details in the platform can be worked on to reflect the brand from a 360-degree perspective. This level of meticulous work enables the platform to showcase its brand personality. Eliciting this would help in understanding the brand and enhance rapport with the customers. This can be leveraged to retain the existing customer base and generate new leads through word-of-mouth marketing.
Need a quote for your cool Ecommerce websites features? Talk with our expert ecommerce Team.
Frequently Asked Questions (FAQs)
1. What are ecommerce features?
Ecommerce features are essential tools and functions that improve the unique online shopping experience. These include user-friendly navigation, secure payment gateways, and responsive design, ensuring seamless customer interactions and satisfaction. With the right features, businesses can boost efficiency, customer loyalty, and overall growth.
2. What are the main functions of an ecommerce website?
Key ecommerce website functions include product catalogs, secure payment gateways, user account management, shopping carts, advanced search, and back-end systems for order execution. These features enhance customer experience, support seamless transactions, and drive business growth by optimizing operations and product discovery.
3. Why should every ecommerce website have the best features?
Every top online websites needs the best feature of ecommerce to enhance user experience, increase sales, and ensure scalability. Features like secure payments, streamlined checkouts, and SEO optimization improve customer satisfaction, boost revenue, and drive business growth, making it easier to compete in the online marketplace.
4. What to consider when choosing an ecommerce platform?
Every ecommerce platform has a built-in set of SEO features or plugins capable of meeting your SEO needs; this is the first one to check.
5. Which is an advantageous aspect of a prosperous ecommerce website?
Every business desires a website that loads quickly, looks great, generates great sales, and provides overall customer satisfaction.
6. What three things make a good ecommerce website?
Your website needs to be mobile-friendly (or, more accurately, designed with mobile users in mind), emphasize mobile optimization, have excellent user experience (UX), design, and easy navigation.
7. What are the unique ecommerce websites features?
In the day-to-day lives of retailers and customers, features of e commerce websites are essential, providing robust ecommerce platform features that enhance user experience and facilitate smooth transactions. Let’s first define what electronic commerce is before moving on to anything else.
8. Ecommerce is raising the bar for customer experience, is that true?
By opening up various channels, businesses using ecommerce can give their customers a customized experience.
9. What is e commerce website?
An e commerce website is a platform where people can buy and sell goods or services online. These sites enable businesses to manage product listings, accept payments, and process orders electronically, making it convenient for customers to shop from anywhere.
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