What is Samsung TV Plus? The Ultimate Streaming Guide

By Nandini Ramachandran | Last Updated on June 30, 2026

What is Samsung TV Plus? The Ultimate Streaming Guide

Free Ad-Supported Streaming TV (FAST) services are changing how audiences discover and watch content. Within this shift, Samsung TV Plus has grown into a go-to destination for viewers moving away from traditional cable.

Rising cable bills and the desire for more personalized viewing choices have accelerated adoption of FAST platforms across the board. Samsung TV Plus benefits from this momentum by coming pre-installed on millions of devices, giving it immediate reach without requiring a separate download or sign-up.

Table of Contents

What is Samsung TV Plus?

What is Samsung TV Plus?

Launched in 2015, Samsung TV Plus is a free, ad-supported streaming service delivering both live linear channels and on-demand programming. It comes built into Samsung smart TVs, Smart Monitors, Galaxy mobile devices, and Family Hub refrigerators—no subscription, extra hardware, or account creation required to start watching.

As cord-cutting continues to reshape home entertainment, online streaming services like Samsung TV Plus have become a practical first stop for viewers who want live news, sports, movies, and niche channels without a monthly bill.

What’s new on Samsung TV Plus

  • A dedicated European K-pop channel has launched, adding a deep library of Korean scripted and unscripted series and movies to the lineup.

Where to find it

Samsung TV Plus is available on Samsung TVs, Smart Monitors, Galaxy phones and tablets, and Family Hub devices.

  • Samsung’s Vision AI suite is rolling out on the latest smart TVs. These AI-powered features—including Live Translations, Circle to Search, Generative Wallpaper, Home Insights, and Pet and Family Care—will integrate with Samsung TV Plus to simplify content discovery and enhance the viewing experience.

Key features at a glance

  • Live linear channels spanning news, sports, entertainment, and niche interests
  • On-demand library with movies and TV series available anytime
  • Multi-device access—watch on TV, mobile, or supported appliances
  • No account required for immediate viewing
  • Targeted advertising in pre-roll and mid-roll formats keeps the service free
  • Multi-language support across numerous regions

Limitations to know

  • Channel lineup varies by region—some areas have a much smaller selection
  • No DVR or cloud recording functionality for live channels
  • Ad load can be heavier than subscription services
  • Interface and feature set differ across device types (TV vs. mobile vs. Family Hub)

Frequently asked questions

Do I need a Samsung account to use Samsung TV Plus?

No. You can start watching immediately without signing in. Creating a Samsung account unlocks personalized recommendations and watch history sync across devices.

Can I watch Samsung TV Plus on a non-Samsung TV?

Not directly on the TV itself. The service is exclusive to Samsung hardware. However, you can stream from a Galaxy phone or tablet to a non-Samsung TV using screen mirroring or a casting device.

Are there parental controls?

Yes. Samsung TVs offer PIN-based content rating locks that apply to Samsung TV Plus channels and on-demand content.

How often are new channels added?

Samsung adds channels regularly through partnerships with content providers. The lineup expands several times per year, with regional variations.

Does Samsung TV Plus support 4K or HDR?

Most live channels stream in HD. Select on-demand titles and newer channel additions support 4K HDR on compatible Samsung TV models.

  • Asia Pacific, Europe, and the Americas show strong potential for market growth, while other regions may need more targeted strategies to fully tap into their revenue opportunities.
  • It provides a seamless streaming experience across multiple platforms, accessible through various devices such as Samsung Smart TVs, Galaxy smartphones and tablets, laptops, and desktops.
  • Overview

    • Global Reach: The service is available in numerous regions around the world.
    • Language Support: It supports a wide range of languages to cater to a diverse audience.
    • Channels Available: A vast selection of channels is offered, covering a broad spectrum of interests.
    • Content Variety:
    • News & Opinion
    • Entertainment
    • Sports & Outdoors
    • Lifestyle
    • Movies
    • Music
    • International
    • Kids & Family
    • Comedy
    • Ad-Format: Pre-Roll and Mid-Roll Ads
    • Ad Duration: Advertisements typically run from 15 seconds to 1 minute.
    • Ad Control: Non-skippable ads ensure that viewers see the full advertisement.
    • Frequency: Ads are shown at regular intervals during the streaming session.
    • Type of Advertising: Targeted advertising helps reach specific audience segments effectively.

    How Does Samsung TV Plus Work?

    How Does Samsung TV Plus Work?

    1. Content Acquisition

    • Partnerships with Content Providers: Content is sourced by partnering with a variety of content providers, including TV networks, studios, and digital publishers.
    • Licensing Agreements: Samsung streams content after obtaining the necessary permissions from content providers.

    2. Content Management

    • Content Ingestion: Content is collected from various sources, such as TV networks, studios, and digital publishers.
    • Content Encoding: The incoming content is encoded into different formats to ensure it is compatible with a wide range of devices and internet connections.

    3. User Interface and Experience

    • Smart TV Integration: Samsung TV Plus is seamlessly integrated into Samsung smart TVs, making it easy for users to access the service.
    • Channel Guide: An electronic program guide (EPG) is provided, listing all available channels and programming to help users find what they want to watch.

    4. Content Delivery

    • Storage: A cloud-based infrastructure is used to store and deliver content efficiently.
    • Content Delivery Networks (CDNs): Content is delivered via CDNs across different regions to ensure a smooth and uninterrupted streaming experience.

    Pros of Samsung TV Plus

    1. Free to Use

    The service is completely free, with no subscription fees, hidden charges, or pay-per-view costs, making it a valuable addition for Samsung customers.

    Pros of Samsung TV Plus

    Instant Access Without an Account

    You can start watching immediately after installing the Samsung TV Plus app or simply turning on a compatible Samsung device. No sign-up, email verification, or payment details are required—just open the app and browse.

    Broad Live TV Channel Lineup

    The service spans news, sports, entertainment, movies, lifestyle, and kids’ programming, with channels curated for different age groups and interests. You’ll find both mainstream networks and niche channels you might not encounter on traditional cable.

    High-Definition Streaming on Supported Devices

    On compatible Samsung Smart TVs and Galaxy devices, streams deliver sharp HD visuals with minimal buffering, provided your internet connection is stable. For the best experience, use a wired Ethernet connection or a strong 5 GHz Wi-Fi signal.

    On-Demand Library with Regular Updates

    Beyond live channels, Samsung TV Plus offers a rotating selection of on-demand movies and shows. The catalog refreshes periodically, so checking back weekly often reveals new titles across genres.

    Multi-Device Compatibility

    Watch on Samsung Smart TVs (2016 and newer), Galaxy smartphones and tablets, or any desktop browser via the Samsung TV Plus website. Your viewing progress does not sync across devices, so you’ll need to resume manually if you switch screens.

    Straightforward, User-Friendly Interface

    The guide-style layout mimics traditional cable: a vertical channel list on the left, program info on the right, and a preview window up top. Categories and a search bar help you jump to news, sports, or movies quickly—no learning curve required.

    Cons of Samsung TV Plus

    Channel Selection Is Narrower Than Paid Services

    You won’t find premium cable networks, live local broadcast affiliates in most markets, or the deep on-demand libraries that subscription platforms offer. Think of it as a supplement to—not a replacement for—cable or a full streaming bundle.

    Ad-Supported With Frequent Interruptions

    Commercial breaks appear at regular intervals, similar to broadcast TV. There is no ad-free tier. If you’re sensitive to interruptions, plan viewing sessions around natural break points or use the on-demand section where ad loads can be lighter.

    Locked to the Samsung Ecosystem

    The app is unavailable on Roku, Fire TV, Apple TV, game consoles, or non-Samsung smart TVs. If your household uses mixed hardware, you’ll need a Samsung device in each room where you want to watch.

    Channel Availability Varies by Region

    Licensing restrictions mean the lineup changes by country. Some regions receive a fraction of the U.S. catalog. When traveling, you’ll see the local version of the service, which may not include your usual channels.

    Missing Advanced Features Found on Paid Platforms

    There’s no DVR, no user profiles, no 4K/HDR support, no offline downloads, and no parental controls beyond a basic PIN lock. For households that rely on those features, a paid service will still be necessary.

    Samsung TV Plus Channel Highlights

    News & Opinion

    • CBS News
    • ABC News Live
    • NBC News NOW
    • LiveNOW from FOX
    • Scripps News
    • Fox Weather
    • WeatherNation
    • BBC News
    • Sky News
    • CBC News International
    • Bloomberg TV+ UHD
    • Bloomberg Originals

    Frequently Asked Questions

    Do I need a Samsung account to use Samsung TV Plus?

    No. The service works without any account creation. Simply launch the app or visit the website on a supported device.

    Can I watch Samsung TV Plus on my LG or Sony smart TV?

    Not directly. The native app is exclusive to Samsung hardware. You could cast from a Galaxy phone or use the web browser on the TV, but the experience is limited compared to a native Samsung TV.

    Is there a way to skip or block ads?

    No ad-skipping or ad-free option exists. The service is entirely funded by commercial breaks, which play at scheduled intervals during live and on-demand content.

    Does Samsung TV Plus offer local broadcast channels like ABC, CBS, NBC, or Fox affiliates?

    In most areas, no. The news channels listed above are national feeds. For local stations, you’ll need an over-the-air antenna or a live TV streaming service that carries them.

    Can I record shows to watch later?

    There is no DVR or recording function. If you miss a live program, check the on-demand section—some episodes appear there after airing, but availability is not guaranteed.

    • Yahoo Finance
    • Newsmax2
    • Real America’s Voice
    • Salem News Channel
    • The First
    • TYT Network
    • The Hill

    Sports & Outdoors

    • Fubo Sports Network
    • Stadium
    • ACC Digital Network
    • Outside TV+
    • Insight TV
    • Eleven Sports

    Lifestyle

    • Samsung Wild Life
    • Tastemade
    • The Preview Channel

    Movies

    • Movie Hub
    • Movie Hub West
    • Movie Hub Action
    • Movie Hub Romance
    • Hallmark Movies & More
    • Movie Favorites by Lifetime
    • MovieSphere
    • Pluto TV Fantastic
    • Miramax Movie Channel
    • CINEVAULT
    • CINEVAULT Classics
    • Paramount Movie Channel
    • The Rotten Tomatoes Channel
    • Gravitas Movies
    • MyTime Movie Network

    Music

    • Stingray Qello
    • Latido Music
    • VEVO

    International

    • Mhz Now

    Kids & Family

    • Dove Channel

    Comedy

    • Comedy Dynamics
    • RiffTrax
    • GAMR 365
    • Dry Bar Comedy
    • LOL! Network

    Samsung TV Plus Viewership Trends

    Samsung TV Plus has expanded steadily since its launch, with adoption accelerating as more viewers shift toward free ad-supported streaming. The service grew rapidly in its early years across Asia Pacific and the Americas, while European uptake followed a more gradual curve. Recent periods show consistent, sustainable growth across all major regions as the platform adds premium channels and improves discovery features. This pattern reflects the broader industry move toward FAST services as a complement to subscription streaming.

    How To Stream On Samsung TV: Access Samsung TV Plus From Various Devices

    How To Stream On Samsung TV: Access Samsung TV Plus From Various Devices

    1. Samsung Smart TVs (2016 models and later)

    Most Samsung Smart TVs from 2016 onward ship with Samsung TV Plus already installed. You’ll find it in the app launcher or on the home screen—no download required. If you don’t see it, open the Samsung Smart TV app store, search for “Samsung TV Plus,” and install it like any other app.

    Here’s how to launch it:

    • Press the Home button on your remote
    • Navigate to the Samsung TV Plus icon (usually in the top row or under “Apps”)
    • Select it to open the channel guide
    • Browse categories or use the guide to flip through live channels

    2. Samsung Galaxy Phones and Tablets

    The Samsung TV Plus app comes preloaded on most Galaxy devices running One UI 3.0 or later. Open your app drawer and look for the Samsung TV Plus icon. If it’s not there, download it from the Galaxy Store or Google Play Store. The mobile app mirrors the TV experience with a vertical channel guide optimized for touch navigation.

    3. Web Browser (Any Device)

    Visit samsung.com/tv-plus from any modern browser—Chrome, Safari, Edge, or Firefox. No sign-in required. The web player works on Windows, Mac, Linux, Chromebooks, and even non-Samsung smart TVs with a browser. Bookmark the page for quick access.

    4. Non-Samsung Smart TVs and Streaming Devices

    Samsung TV Plus is not natively available on Roku, Fire TV, Apple TV, or Android TV devices. To watch on these platforms, use your TV’s built-in browser to visit the Samsung TV Plus website, or cast from a Samsung phone using Smart View or screen mirroring. Some users also connect a laptop via HDMI for a more stable experience.

    Quick Tips for a Better Experience

    • Add favorites: Select the star icon on any channel to pin it to your Favorites row for faster access.
    • Use the guide: Press up/down on your remote to scroll channels; press left/right to see upcoming programs.
    • Check your connection: Samsung TV Plus streams at up to 1080p. A stable 10+ Mbps connection ensures smooth playback.
    • No DVR: This is live linear TV—programs can’t be paused, rewound, or recorded.

    Frequently Asked Questions

    Do I need a Samsung account to watch?

    No. Samsung TV Plus works without signing in. An account only unlocks personalized recommendations and cross-device sync for favorites.

    Is Samsung TV Plus really free?

    Yes. The service is ad-supported with no subscription, trial period, or hidden fees. You’ll see commercial breaks similar to traditional broadcast TV.

    Can I watch outside the United States?

    Samsung TV Plus is available in over 20 countries with localized channel lineups. The web player and mobile app automatically show the catalog for your detected region.

    Why don’t I see certain channels listed here?

    Channel availability varies by region and device. The lists above reflect the U.S. lineup at time of writing. Samsung adds and removes channels regularly; check the “New” section in the app for recent additions.

    • Step 1: Once your Samsung TV is turned on, use your TV remote to open Smart Hub by pressing the “Home” button.
    • Step 2: In the “App” section, find the Samsung TV Plus app.
    • Step 3: Select the Samsung TV Plus app to access a wide range of live TV channels and content. The app will load, providing you with a variety of options to choose from.
    • Step 4: Browse through the available content to find what you want and start streaming.

    2. Samsung Galaxy Smartphones and Tablets

    The Samsung TV Plus App is available on Samsung Galaxy devices that run on Android 8.0 (Oreo) or later versions. If the app is pre-installed, you can start using it immediately. Otherwise, follow these steps to get started:

    • Step 1: Search for Samsung TV Plus in the Google Play Store on your Samsung Galaxy device.
    • Step 2: Install the Samsung TV Plus app.
    • Step 3: Open the Samsung TV Plus app once it is installed.
    • Step 4: Browse through the available content to find what you want and start streaming.

    3. Samsung Laptops and Desktops

    You can access Samsung TV Plus on your Samsung laptops or desktops either through an app or a web browser. Here’s how to do it:

    • Step 1: In your laptop or desktop browser, visit the Samsung TV Plus website or download the app from the official site if supported by your operating system.
    • Step 2: You can choose to sign up as a new user or skip this process to directly access the library of channels and on-demand content.
    • Step 3: Browse through the available content to find what you want and start streaming.

    4. Samsung’s Smart Hub (For Smart TVs and Devices)

    This applies to Samsung Smart TVs with an integrated Smart Hub. In this case, the TV Plus is directly integrated into the platform, making it easy to access. Here’s how to do it:

    • Step 1: Navigate to the Samsung TV Plus app in the Smart Hub interface by pressing the “Home” button on your TV remote.
    • Step 2: Browse through the available content to find what you want and start streaming.

    5. Samsung Frame TV

    The steps to access Samsung TV Plus on a Samsung Frame TV are the same as for other Samsung Smart TVs. The Smart Hub interface is optimized for the Frame TV’s high-definition display, ensuring a seamless and visually pleasing experience.

    Frequently Asked Questions (FAQs)

    1. Does Samsung TV Have Local Channels?

    Yes, using a built-in tuner with an antenna or streaming apps like Samsung TV Plus, you can access local channels on a Samsung TV, which offers free live channels. Third-party apps for local news and broadcasts are supported by some models, depending on location and TV model.

    2. What are the Samsung TV Music Channels?

    Samsung Free channels also include music, covering a wide variety of genres like rock, pop, jazz, and classical. Although channels vary by region, it includes Qello Concerts, Vevo, and Stingray Music. Additionally, users can curate playlists, watch live performances, and stream music videos directly on Samsung Smart TVs without a subscription.

    3. Do All Samsung TVs Have Samsung TV Plus?

    No, not all Samsung TVs come with the Samsung TV Plus app. Non-smart TVs and older Samsung models do not support it. It is only available on Samsung Smart TVs from 2016 and later in supported locations, due to licensing restrictions in some countries

    4. How to Access Live TV on a Samsung Smart TV?

    You can connect an antenna for over-the-air channels or use a streaming service like Samsung TV Plus, which offers free live channels, to get live TV on a Samsung Smart TV. For accessing additional live content, install third-party apps like YouTube TV,  Hulu + Live TV or Sling TV.

    5. Why is My Samsung TV Plus Not Working?

    Consider these following steps for troubleshooting:
    Check for a stable internet connection, either via Ethernet or Wi-Fi.
    Ensure your TV’s software is up to date. Navigate to Settings > Support > Software Update to check.
    Turn off your TV, wait a minute, and turn it back on to clear temporary glitches, refresh data, and reset the network connection.
    To resolve any issues with the app, go to Settings > Support > Self Diagnosis > Reset Smart Hub, confirm the reset, reconfigure Smart Hub, reinstall apps if necessary, and test to ensure proper functionality.
    Re-enable the app if it is disabled in your TV’s settings intentionally or due to a system issue. This could happen due to accidental or manual disabling, software glitches, or regional restrictions.
    Certain regions or countries may not support Samsung TV Plus, or certain channels may be unavailable.

    Wrapping Up

    Samsung TV Plus has established itself as a leading FAST platform that serves a wide range of viewing interests. With Samsung TV’s free channels, users can access entertainment without subscription fees or extra hardware. The platform’s integration directly into Samsung smart TVs creates a frictionless experience—just turn on the TV and start watching.

    Content variety and device availability remain the main limitations. The channel lineup leans heavily toward news, reality, and niche genres, so viewers seeking premium scripted series or live sports may find gaps. The service is also tied to Samsung hardware; while a web version exists, the full experience stays within the Samsung ecosystem. For cord-cutters who already own a compatible Samsung TV, it’s a zero-cost supplement worth exploring alongside other free services like Pluto TV, Tubi, or The Roku Channel.

    Quick Decision Checklist

    • You own a 2016 or newer Samsung smart TV
    • You want live-linear channels without a monthly bill
    • You’re comfortable with ad-supported viewing
    • You don’t need premium cable originals or major live sports

    If most of those apply, Samsung TV Plus adds immediate value at no cost. For broader device support or deeper on-demand libraries, pair it with one of the platform-agnostic FAST services mentioned above.

    FAQ

    Does Samsung TV Plus work on non-Samsung devices?

    A browser-based version is available at samsungtvplus.com, but the full channel guide and seamless remote integration only work on Samsung smart TVs, select Galaxy phones and tablets, and Samsung Family Hub refrigerators.

    Can I record or pause live channels?

    No DVR or time-shifting features are built in. The experience is purely live-linear, similar to traditional broadcast TV.

    Are there parental controls?

    Yes. Samsung’s system-level content ratings and PIN protection apply to Samsung TV Plus channels.

    4 Responses

    1. Harshil
      Harshil

      How can we integrate Samsung TV Plus into our service offerings to capitalize on the growing ad-supported streaming market and drive business growth?

    2. Gadhadhar
      Gadhadhar

      What are the best opportunities for brand partnerships and targeted advertising with Samsung TV Plus, and how can we leverage this platform to reach a broader audience?

    3. stephania
      stephania

      The multi-device access feature is amazing. Whether on my Samsung Smart TV or Galaxy tablet, I can easily stream content without any hassle.

    4. Ebert
      Ebert

      Samsung TV Plus is truly changing the streaming landscape! With over 3000 channels and no subscription fees, it’s perfect for anyone looking to cut the cord.

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Awards and Recognitions