Video on Demand which is also known as VOD streaming allows people to watch popular videos anytime and anywhere. In the past, viewers were restricted to watching only what was available on TV sets at certain scheduled times. This created a need for more flexible viewing options that could be accessed from any device. It differs from traditional TV watching as users are now afforded the autonomy of selecting the videos they desire to watch in the comfort of their own home at any given moment and device.
Research from Google shows that 13 to 64-year-olds have shifted to using online video streaming platforms for consuming all types of content – from traditional media to modern shows and movies.
According to Global Market Insights, South Africa’s Pay-TV streaming video-on-demand industry is projected to experience an 18% surge in VOD business by 2026.
Some of the factors driving this growth include increased internet penetration and global adoption of smartphones, remote viewing flexibility, the availability of attractive video packages in the Asia-Pacific market, and the rise of live streaming to avoid social gatherings.
Statista projected that, in 2021, an average of $47.86 revenue per user will be generated from VOD streaming services. This number is expected to grow even more in the future, with over 2 billion users forecasted to use these services by 2025.
What is VOD Streaming?
VOD streaming allows them to watch videos at their convenience and on any device that supports it.
VOD vs OTT – VOD platforms include Netflix, Disney+, and Hulu all popular streaming services also known as OTT Platforms. Official partners of the network provide these services for consumer-oriented entertainment purposes. These sites do not allow independent creators to upload their content.
Videos from independent creators and organizations can be hosted and delivered through video hosting platforms like Webnexs.
Such a program facilitates video management, monetization, and delivery. Associated content delivery networks enable these platforms to deliver content online (CDNs). CDNs are a collection of globally dispersed servers that deliver content to businesses and online audiences quickly and reliably.
Professional-grade These platforms give broadcasters complete control over the distribution of their content. White-label and custom branding options are available from the best providers.
VOD Streaming Statistics & Trends:
As VOD services become more mainstream, providers are increasing their OTT pricing strategies in order to reach out to a wider audience. In South Africa, according to Global Market Insights, it is predicted that Pay-TV VOD streams will experience an 18% increase in business growth by the year 2026
By rising internet penetration, the global adoption of smartphones, and an increasing need for social distancing. The convenience of remote viewing and alluring video packages provided by Asia-Pacific markets have also greatly contributed to the rise of VoD streaming.
It offers an average revenue per user of $47.86 in 2021, and the number of users is predicted to reach 2,218 million by 2025, according to Statista’s projections. With its rapid growth, VOD streaming continues to be one of the most popular online streaming services available.
Difference between live streaming and VOD Streaming:
For a variety of reasons, VOD streaming differs from live streaming. While video-on-demand libraries consist of previously recorded audio and video content, real-time streaming is the main difference.
You should be aware that choosing one method leads to another for the majority of brands. If you want to repurpose live videos, you can. If you want to create an effective video marketing strategy, you need to plan.
The biggest advantage of live streaming is that it allows customers to experience events in real time. Being a part of a lively online event gives them a sense of belonging. A sense of exclusivity and community is created by live streaming.
Even in the business world, live streaming can be a valuable tool. Brands can reduce costs and improve service by maintaining an active online community They can deliver the same experience online as they would at an in-person event without having to pay for travel, lodging, or meals.
In addition, brands can use live streams for product demos and press releases. Because of this, the audience and employees are kept in the loop about product or service updates.
Live streaming is technically more resource-intensive than VOD. In addition, the number of messages per block is greater than before. This reduces the time between streaming events and the remote players.
VOD (Video On Demand)
As opposed to living streaming, video-on-demand serves a different purpose. Users can watch content on any internet-connected device at their convenience. This isn’t limited to movies or television shows. A video-on-demand library can include tutorials, educational content, motivational messages, and other forms of entertainment.
VOD’s explosive growth can be attributed to modern, busy lifestyles. You can access the content at any time of day. In addition, VOD streaming allows broadcasters to fine-tune their content strategy before going live.
Videos can be recorded, edited, and improved by the creators before they are released to their audience.
How does OTT streaming work?
Cable and telecom networks are bypassed by over-the-top streaming services, which do not require a subscription. There are usually different subscription rates for each of these OTT providers, and each includes a specific bundle of their products. As a result, the provider decides what content or channels users receive as part of the bundle.
Users should not be forced to pay for services they don’t want. Unless they upgrade to a more expensive package, audiences have no say in what they get.
Other restrictions include a need for a particular type of hardware, as well as access to regionally specific content (such as sports). OTT, on the other hand, is not like that.
Regardless of their location, equipment, or time of day, audiences have access to all authorized content.
As a result, OTT streaming technologies monitor and adjust content delivery metrics in real-time to improve performance while minimizing disruptions.
Service providers can serve multiple streams at the same time thanks to features such as adaptive bitrate streaming. By offering a wide range of bandwidth options and device types, broadcasters can reach more people.
A better segmentation capability is another advantage of using OTT. Your users can sign up for the specific information they want to learn about instead of bombarding them with the same content. It will allow them to provide more detailed, actionable advice.
What makes a great VOD streaming service?
Many consumer-based and social media video hosting options do not meet the needs of businesses and high-volume broadcasters.
This type of media outlet has poor security controls, limited monetization options, and focuses more on its branding than that of its users’
These broadcasters choose business-grade platforms to grow their brands and provide the best online content experience. Video hosting, live streaming, and VOD are all integrated by partners Webnexs to give organizations and influencers a complete solution.
- Utilize your logos, colors, and images to ensure that your brand is front and center in the streaming experience. No ads or interruptions are shown on your content.
- Create your own OTT platform and mobile apps using API and SDK access.
- Permissions and access controls for multiple users within your organization and each audience group can be customized. Protect your content with built-in safeguards to ensure that only the intended audience can view (or share) it.
- Capture events as they happen and automatically save them to your VOD library with live streaming recording. Improve search options and functionality of your CMS by categorizing it with tags and filters.
- Use world-class CDNs and offer multiple viewing options for various devices to provide exceptional user experiences.
VOD Streaming Monetization Models:
They want to monetize their content at another level of complexity, which is why they create VOD platforms.
Paid streaming services like Hulu, Netflix, and Disney+ are among the most popular.
1. Advertising Video On Demand (AVOD)
If you’re using AVOD, you’ll have access to content for free, but you’ll have to put up with sponsored ads.
YouTube is a good example. Without the need for subscriptions, AVOD lets broadcasters monetize their content without the need for paywalls.
2. Subscription video on demand (SVOD)
It is SVOD that most viewers are familiar with. In exchange for a recurring monthly fee, users have access to content. Consider Netflix or ESPN+.
3. Transactional Video on demand (TVOD)
The third option, TVOD, is the least popular. To stream and access specific content that isn’t available anywhere else, TVOD users must pay a subscription fee to access it. When HBO charges extra for an online boxing match or concert, that’s TVOD in action.
How Can You Choose the Right VOD Streaming Services for Your Business?
Choosing the right streaming platform for your VOD business needs can be a challenging task. In order to get the most out of VOD streaming, you need to take into consideration three key factors. These include selecting services that offer high-quality streaming, scalability features, and reliable support services. By prioritizing these criteria, you’ll be sure to find the perfect streaming platform for your business.
Privacy & Security
It is one of the biggest priorities for businesses when it comes to selecting an Enterprise Video Platform. To ensure data and information being handled remain secure, the EVP should offer enterprise-grade encryption, DRM, fine-grained access controls, and Single Sign-On authentication. By using these features, businesses can limit unauthorized access and downloads of sensitive information stored on the platform.
VOD, or Video on Demand, is an online service that allows businesses to stream videos whenever and wherever their audience needs them. To guarantee reliability, make sure you choose a provider that offers effective Content Delivery Networks (CDNs) and Adaptive Bitrate Streaming (ABS). With these tools, you can be sure that your business’s videos are accessible everywhere and anytime.
For businesses, VOD provides an invaluable way to optimize the course of entities’ development. What’s more, with seamless customization capabilities, VOD platforms can cater to the company’s distinct needs and help create a powerful brand experience for users.
Get Started Your VOD Streaming With Webnexs
Are you looking for the best video-on-demand (VOD) streaming service for your business? Webnexs is a great option for modern video streaming. It provides features like personalized viewing experience and monetization, enabling you to offer high-quality content and maximize revenue from your videos.
There are a lot of advantages to using the Webnexs video on-demand (VOD) streaming platform and associated OTT apps. With features like top-rated ratings and an enticing selection, Webnexs stands out among other VOD options. So why go for Webnexs? Here are some of its standout benefits!
White Label Platform
Webnexs allow Platform owners to get the website domain, technical features, and much more for a smooth user experience.
It offers variable plans to your users. You can sketch your own plans, charge monthly, quarterly, or annually, and even offer free trials to your subscribers
Monetize your video streaming platforms with ad supports like pre-rolls, mid-rolls, post-rolls, and third-party video Ad servers like SpotXchange, Doubleclick & more.
PPV or Transactional VOD support lets you charge every time a viewer watches a piece of your content. Sell your videos or limit the access through the number of views for any particular content.
Coupons and Promotions
Get your audience with coupons for any specific series, movies, or events streaming via your live video streaming platform. Make one-time coupons, discounts for the subscription fee, and more.
Using Video Encryption
Webnexs uses the video encryption method that permits the content owners to encrypt videos & audio using 128-bit cryptographic keys. Users having a similar key have access to the content
Third-Party Ad Integration
Combine with third-party ad managers to push ads to your platform and enable show tracking to monetize your audio & video platforms.
This permits users to simply choose their friends and social media platforms for expressing their choices. Users can choose as various people from any specified area or time.
Analytics & Reporting
You can analyze and track the completion of each video and audio content at the minute level and know your user’s behavior on the platform.
Eliminate buffering of videos online. Webnexs ensures to stream of quality content over OTT, Live streaming & on-demand apps without any delay and ignoring network bandwidth.
With changing consumer tastes and preferences, the demand for convenience and value remains an ever-present force. This is why video-on-demand (VOD) services remain especially popular and successful due to their ability to continuously meet these needs.
Frequently Asked Questions
1. What is vod streaming?
VOD stands for Video on Demand, and it’s a type of service where video content is made available on demand. This includes TV shows, movies, and other types of video content. Popular streaming services such as Netflix, Disney+, Hulu, and others use VOD streaming technology to provide their customers with access to a variety of video selections.
2. What Are The Benefits Of VOD Streaming?
Video on demand is projected to be worth USD 87.1B by 2024, showing a compound annual growth rate of 17.5%. Video on demand offers viewers entertainment any time and on any device, plus numerous benefits such as faster conversion rate, cost savings, convenience, and variety. It also provides the potential for binge-watching shows with its added level of connectivity.
3. What Is The Difference Between VOD And Streaming?
With VOD, viewers can select a show or movie from a library and watch it whenever they want. In contrast, live streaming gives viewers the ability to connect to content in real time and receive updates as it happens. Both forms of video consumption can be used to increase follower engagement, but depending on your goals, one may be better suited than the other.
4. How Do I Monetize VOD Streaming?
Generating revenue from video on demand (VOD) streaming can be done by employing different types of monetization models. AVOD (ad-supported on-demand videos) and SVOD (subscription-based video on demand) are two popular choices, as well as TVOD (transactional-based video on demand). Additionally, SSAI and 3rd party ad insertion offer ways to boost income. With the right combination, it’s possible to profit from audiences of all sizes.