Exploring E-Commerce
and Entertainment(VOD) Solutions

The onset of OTT streaming platforms has increased the number of cord-cutters and revolutionized media consumption patterns. With increased convenience and accessibility, the shift in trend is tangible across households. This change is not isolated to a particular part of the world; rather, it is a collective growth taking place across borders. In this blog, […]

Roku and Apple TV are OTT streaming services, they are being increasingly adopted as the cord-cutting trend increases. Predictions indicate that by the end of 2026 75% of US households will no longer be using pay TV.  On the other hand the OTT services will have a penetration rate of 78.62% by the year 2029. […]

Considering StreamYard alternatives gives an extra edge.The significance lies in the fact that not all requirements are met by a single platform. Not all providers offer the same configurations of the live streaming platform. Based on resource availability and other factors, many differences arise and the nature of the platform varies from provider to provider. […]

Has video resolution always mattered? Or is it a phenomenon gaining importance after technological advancements?  Video resolution did not matter until technology upgraded with multiple grades of video quality. In the beginning of the 1900s, people perceived the quality of video to be good and they were amazed, even though it was poor in comparison […]

When dealing with video and audio encoding, bitrate plays a crucial role in determining the quality, file size, and streaming efficiency of content. Two of the most commonly used bitrate encoding methods are Constant Bitrate (CBR) and Variable Bitrate (VBR). Each has its advantages and is suited for different use cases, from live streaming to […]

Free Ad-Supported Streaming TV (FAST) services are revolutionizing the content consumption pattern. Within this broad spectrum, Samsung TV Plus has emerged alongside the growing trend of cord-cutting, being able to draw a significant number of users over the years.  Owing to rising cable costs and the desire for personalized content choices, not only Samsung but […]

As viewers, we often want to explore the content lineup of a channel—whether it’s a FAST Channel or a traditional linear TV channel—to stay updated on when our favorite shows will air. Broadcasters provide a detailed list of scheduled programs, known as the Electronic Programming Guide (EPG), to help audiences navigate their content. An EPG […]

The debate between Samsung TV vs LG TV is hot in the era of smart TVs and internet-based streaming.  A recent market report revealed that the worldwide smart TV market reached US $192.81 billion in 2025. Given Samsung and LG’s significant input to the industry, the market is projected to grow at a 10.9% CAGR […]

Customers are shopping on different platforms like online, in-store or on mobile apps. You need to be ready to meet them wherever they are.Unified shopping experience is more important for ecommerce business.By using the right omnichannel platform, you can bring all the customer touchpoints together to make the shopping experience more consistent and personal.Studies show […]

Recognizing the diverse behaviors of online shoppers is essential for refining marketing strategies, enhancing customer experience, and driving higher conversion rates. A generic approach fails to capture the unique motivations of various customer segments, resulting in lost opportunities. Studies show that 80% of consumers expect personalized shopping experiences, yet many businesses struggle to meet these […]

As ecommerce industry is in a constant state of evolution, driven by technological advancements and shifting consumer behaviors. Among the latest trends redefining online shopping, social commerce has emerged as a game-changer, seamlessly integrating shopping with social media experiences. TikTok shop have become more popular now. In 2023 alone, global social commerce sales were estimated […]

Live events like the FIFA World Cup attract millions of viewers worldwide, but few consider the technology behind seamless live coverage. “According to recent studies, the global live streaming market is expected to reach $247 billion by 2027, driven by the growing demand for real-time content” Outdoor broadcasting (OB) is the backbone of capturing and […]