Ecommerce business statistics are truly astonishing, not just because of the success stories we’ve heard, but due to the data collected over the past several years. Trends from recent years reveal a consistent rise in online shopping.
This growth fuels the motivation for entrepreneurs, businesses, and companies to invest in ecommerce, as highlighted by ecommerce facts.
As a result, many are eager to launch their own ecommerce websites. This growing trend serves as a powerful driving force behind the increasing number of ecommerce startups.
By 2040, approximately 94% of purchases are expected to be made online.
What drives these ecommerce business statistics? It’s the immense sales opportunity that has propelled online businesses into a new realm.
Before diving deeper into the full picture, it’s worth sharing a promising ecommerce statistic:
In this blog, we’ll explore the key ecommerce business statistics and trends for 2025, offering insights on what to follow to achieve success in the year ahead.
- Around 30% of small businesses in the U.S. still do not have an ecommerce website, according to recent reports.
- According to ecommerce business statistics, around 70-80% of online shoppers rely on reviews and social media to influence their purchasing decisions.
- Studies show that ecommerce stores with an active social media presence tend to experience higher sales, with ecommerce facts indicating up to 32% more sales compared to those without.
- Around 75-80% of internet users worldwide have made online purchases, according to recent studies.
- Ecommerce businesses that use segmented email campaigns see an average revenue increase of 20-30%, highlighting a significant trend in ecommerce business statistics.
- Around 50-60% of global online purchases are made through mobile devices, with higher percentages in certain regions like Asia.
Top 18+ Ecommerce Business Statistics, Facts, and Trends of 2025
1. Factors Driving the Rapid Growth of Quick Commerce
Quick commerce is experiencing rapid growth globally, and according to ecommerce business statistics, the market size was estimated at $68.82 billion in 2022.
It is projected to grow at a compound annual growth rate (CAGR) of 22.2% from 2023 to 2030.
This growth is driven by changing consumer preferences for faster deliveries, particularly in urban areas, where the demand for instant or same-day delivery services has surged.
Technological advancements, increased smartphone usage, and more efficient supply chain management are also contributing factors.
2. Shoppers Exploring Alternatives to Amazon
There are over 12-24 million ecommerce websites globally, and many shoppers continue to choose platforms other than Amazon, according to ecommerce business statistics.
Despite Amazon’s dominance in the market, consumers are increasingly exploring alternative ecommerce platforms due to factors like personalized experiences, niche product offerings, and competitive pricing.
Many shoppers are also drawn to smaller, specialized marketplaces that cater to specific interests or provide unique products.
Additionally, local and regional ecommerce sites often offer better customer service, faster shipping options, and more tailored solutions, making them appealing alternatives to global giants.
3. 80-90% of Retail Purchases to Shift Online by 2040
By 2040, ecommerce business statistics suggest that around 80-90% of retail purchases will be made on ecommerce platforms.
This shift is driven by advancements in technology, including AI, augmented reality, and voice commerce, which are enhancing the online shopping experience.
Consumers will increasingly prefer the convenience, variety, and personalized services offered by ecommerce platforms.
Additionally, improvements in logistics, faster delivery times, and seamless mobile shopping will make online retail even more attractive.
Traditional brick-and-mortar stores will likely continue to evolve and adapt to these changes, integrating with digital channels to remain competitive.
4. Google Drives 50-60% of Ecommerce Traffic and 70-80% of Sales
Around 50-60% of ecommerce traffic and 70-80% of sales often come from Google, primarily through organic search, with additional contributions from paid search ads like Google Ads, according to ecommerce business statistics.
This highlights the critical role that search engine visibility plays in driving customer acquisition and revenue for online retailers.
By optimizing their websites for SEO and leveraging targeted paid campaigns, businesses can attract more visitors, improve conversion rates, and enhance their overall digital marketing effectiveness.
As search algorithms continue to evolve, staying updated with best practices becomes crucial for sustained success.
5. 80% of US Internet Users Shop online Using Smartphones
According to ecommerce business statistics, around 80% of internet users in the United States have used their smartphones to shop online.
This trend reflects the growing reliance on mobile devices for convenience, with users preferring the ability to browse, compare, and purchase products from anywhere.
The shift towards mobile shopping has prompted many ecommerce businesses to optimize their websites and apps for mobile-first experiences, ensuring fast load times, intuitive navigation, and secure payment options to cater to the increasing demand for mobile commerce.
6. 70-75% of Consumers Stop Purchasing If They Feel Neglected
Ecommerce facts from recent studies reveal that around 70-75% of consumers will stop purchasing from a brand or company if they feel neglected or undervalued.
This emphasizes the importance of customer retention strategies, including personalized communication, excellent customer service, and loyalty programs.
In a competitive marketplace, maintaining strong relationships with customers through consistent engagement and timely responses can make a significant difference in retaining business.
Brands that invest in building trust and demonstrating value to their customers are more likely to see long-term success.
7. 93% of Companies See Higher Conversion Rates with Personalization
Personalization and localization can help companies achieve up to 4X higher sales, with 93% of companies reporting increased conversion rates after implementing personalization, according to ecommerce business statistics.
Tailoring the shopping experience to individual preferences, such as product recommendations, personalized offers, and localized content, can significantly enhance customer satisfaction and engagement.
By adapting to the cultural and regional needs of different markets, businesses can create a more relevant and appealing experience for consumers.
This leads to higher customer loyalty, repeat purchases, and greater brand advocacy, ultimately boosting long-term business growth.
8. 61% of Shoppers Prefer Direct Communication via Email Newsletters
Ecommerce business statistics show that around 70-75% of consumers rely on social media for product recommendations, reviews, and information to help make purchasing decisions.
Social platforms like Instagram, Facebook, and TikTok play a pivotal role in shaping consumer preferences and influencing buying behavior.
Around 61% of shoppers prefer to be contacted by ecommerce companies via email newsletters, valuing direct and personalized communication.
Email allows brands to engage customers with exclusive offers, product updates, and tailored content, driving higher conversion rates and fostering brand loyalty.
9. 70% of online shoppers make purchases from foreign ecommerce websites
Ecommerce business statistics indicate that around 70% of online shoppers have made purchases from foreign ecommerce websites, and cross-border trade has proven highly profitable for sellers, with some seeing up to a 1000% increase in profits after expanding internationally.
This trend highlights the growing global consumer base and the opportunities for ecommerce businesses to tap into new markets.
By offering localized content, multiple payment options, and efficient shipping solutions, companies can successfully reach international customers, expand their brand presence, and diversify their revenue streams.
10. 70% of Shoppers Read 1 to 6 Reviews Before Making a Purchase
Ecommerce business statistics reveal that according to recent research, over 99.9% of online shoppers read reviews, with 96% especially interested in negative reviews.
Additionally, a 2021 report by PowerReviews found that nearly 70% of online shoppers typically read between one and six customer reviews before making a purchasing decision.
This shows how vital reviews are in shaping consumer trust and influencing purchasing behavior. Businesses must ensure their reviews are transparent and responsive to maintain a positive reputation and encourage higher conversion rates.
11. B2B ecommerce valued at $18.67 trillion, surpassing B2C
In 2023, ecommerce business statistics revealed that the B2B segment was valued at approximately $18.67 trillion, significantly surpassing the B2C market, which was estimated at $5.7 trillion in the same year.
This growth is driven by B2B ecommerce marketing, selling, and distributing products and services globally, with a larger portion of the budget expected to be allocated toward ecommerce technology compared to B2C retailers.
B2B businesses are increasingly investing in advanced digital solutions to streamline operations, enhance customer experiences, and improve supply chain efficiency, fueling continued market expansion.
Some Popular Ecommerce Marketplace Website that Holds Most Traffic In 2024
A few major ecommerce platforms have emerged to dominate the marketplace as leaders, with ecommerce business statistics showing that Amazon remains the most visited ecommerce website globally, attracting approximately 3.6 billion visits.
In comparison, the next three largest ecommerce websites by traffic are:
- AliExpress: 1.14 billion visits.
- eBay: 690.27 million visits.
- Amazon Germany: 710.05 million visits.
As of the second quarter of 2024, global internet users spent approximately 57% of their daily online time on mobile devices, including smartphones and feature phones, and the remaining 43% on computers, which encompass desktops, laptops, and tablets.
Ecommerce business statistics indicate that during the 2024 holiday season, mobile shopping is expected to drive 53% of online sales, highlighting the increasing dominance of mobile devices in online retail.
These trends underscore the necessity for retailers to optimize their platforms for mobile users to effectively engage with the growing segment of mobile shoppers.
Read More: Headless Commerce Statistics Market Size, Trends: Industry Growth Forecast for 2025
12. Mobile Commerce to Contribute 53% of Online Sales
Mobile commerce is projected to contribute to 53% of online sales, highlighting the convenience of hand-held devices and the internet accessibility they provide.
Ecommerce business statistics reveal that as a result, retailers are increasingly required to optimize their platforms for mobile users to effectively target the growing segment of mobile shoppers.
In 2024, the market was valued at approximately $48.3 billion and is projected to reach around $306.4 billion by 2033, indicating a compound annual growth rate (CAGR) of 20.18% during this period.
13. Free Shipping Boosts Average Order Value by 56%
A substantial 75% of consumers prioritize free shipping over fast shipping when making online purchases, according to ecommerce facts.
Nearly half (48%) of online shoppers abandon their shopping carts at checkout due to high additional costs, such as shipping, taxes, or fees.
Ecommerce facts also indicate that 82% of shoppers are more likely to complete a purchase if delivery is free.
Furthermore, 56% of consumers are willing to increase their purchase value to qualify for free shipping, showing that free delivery plays a crucial role in boosting average order values.
Offering free shipping can significantly enhance customer satisfaction and loyalty.
14. AI Personalization Boosts Sales by 10-30%
Ecommerce AI is transforming the online shopping experience, with 80% of ecommerce businesses already using AI in some form, according to ecommerce business statistics.
Personalization powered by AI can increase sales by 10-30%. AI-driven product recommendations lead to 35% of Amazon’s total sales.
In 2023, AI-generated product descriptions saved over 40% of time for ecommerce marketers.
63% of consumers prefer websites that offer personalized experiences, and 61% of shoppers expect tailored product recommendations.
Chatbots powered by AI help increase conversion rates by up to 50%.
AI can also reduce cart abandonment rates by 15-30%, improving customer retention and loyalty.
15. Voice Commerce Market Projections for 2025
The global voice commerce market is projected to reach $40 billion by 2025, fueled by the increasing adoption of smart speakers and virtual assistants.
In 2024, it’s estimated that over 30% of online shoppers will use voice-activated devices to make purchases.
Popular platforms like Amazon Alexa and Google Assistant are leading the way, with more than 100 million Alexa-enabled devices sold globally.
Additionally, 60% of consumers who use voice search say they have made a purchase via voice at least once, indicating a growing trend.
These developments align with the latest ecommerce business statistics, showcasing the rapid evolution of shopping habits and the significant role voice technology plays.
16. 85% of Online Shoppers Prefer Mobile Apps Over Websites
Mobile apps have become the preferred choice for online shoppers, with 85% opting for apps over mobile websites.
Apps also see conversion rates three times higher than mobile websites, and users view 4.2 times more products per session.
The growing importance of apps in ecommerce is underscored by ecommerce business statistics, which reveal that the mobile app market is projected to generate $932 billion in revenue, significantly boosting ecommerce engagement and sales.
17. 22% of Retail Sales Come From Ecommerce
In 2024, global ecommerce sales were projected to reach approximately $6.3 trillion, accounting for about 22% of total retail sales worldwide.
This growth reflects the increasing shift towards online shopping, driven by factors such as convenience, a broader selection of products, and the adoption of mobile commerce.
Asia-Pacific remained the largest ecommerce market, with countries like China and India contributing significantly to these figures.
The rapid rise of social commerce and advancements in technology, such as AI-driven personalization, further fueled this expansion, as highlighted by the latest ecommerce business statistics, showcasing the immense scale and transformation of the global ecommerce industry.
18. Top-Selling Online Products
Electronics and gadgets, including smartphones and wearables, are the top-selling ecommerce category, projected to exceed $1.2 trillion by 2024.
Fashion and apparel follow closely, with global sales expected to surpass $800 billion, fueled by online marketplaces like Shein and ASOS.
Health and beauty products are growing rapidly, with online sales contributing significantly to the projected $600 billion global market by 2025.
Home goods and furniture also see a surge, with online sales expected to top $400 billion by 2025.
Additionally, grocery ecommerce is thriving, with sales set to reach $1.1 trillion by 2025, driven by platforms like Amazon Fresh.
These figures underscore the evolving ecommerce market, as reflected in the latest ecommerce business statistics, illustrating the diverse and expanding range of product categories dominating the online shopping world.
19. Average Order Values Across Social Media Platforms in 2024
In 2024, social media platforms have become significant drivers of ecommerce, each exhibiting distinct average order values (AOVs).
Ecommerce business statistics show that Instagram leads with an AOV of $65 per transaction, surpassing other platforms.
Facebook follows closely with an AOV of $55, indicating substantial purchasing activity among its users. Twitter’s AOV stands at $46, while YouTube’s is $38.
These figures underscore the growing influence of social media in online shopping, highlighting the importance for ecommerce businesses to engage effectively across these platforms to maximize sales potential.
As of 2024, the top 10 countries with the highest ecommerce revenues are:
- China: $1.47 trillion
- United States: $1.22 trillion
- Japan: $151.03 billion
- United Kingdom: $118.26 billion
- Germany: $89.71 billion
- South Korea: $78.04 billion
- France: $60.59 billion
- Canada: $58.69 billion
- India: $50.94 billion
- Indonesia: $45.13 billion
In 2024, global ecommerce sales are projected to reach $6.09 trillion, with China leading the market, contributing approximately $1.47 trillion, or 24% of the global total.
The United States follows closely, accounting for $1.22 trillion, which represents about 20% of global ecommerce sales.
Ecommerce business statistics further reveal that other countries, like India, are also seeing significant growth, with ecommerce revenues expected to approach $59 billion.
These figures emphasize the expanding influence of ecommerce in major economies, showcasing the growing importance of online retail on a global scale.
Wrapping up
Understanding the demographics of ecommerce customers and the ongoing trends in this sector is essential for driving revenue in any ecommerce company. By doing so, you can unlock the potential of a million-dollar marketplace business opportunity.
The abundance of ecommerce business statistics from 2023 and the sector’s strong projected growth provide a promising foundation for a successful online business venture.
However, it will be challenging to succeed in the ecommerce space if you fail to adapt to evolving online buyer interests, purchasing behaviors, and relevant market trends.
If you’re looking to boost sales and revenue for your online business, investing in an online platform should be your top priority. The sooner you make the switch, the faster you’ll reach a leading position in the market, according to ecommerce facts. With the growing importance of digital sales, establishing a strong online presence can help you stay ahead of the competition and capitalize on emerging trends.
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1 Responses
Wonderful post, however, I was wondering if you could write a little more on how eCommerce would go in future?
I’d be very grateful if you could elaborate a little further.
Kudos!