What is Transactional Video On Demand (TVOD)?

Transactional Video On Demand (TVOD)

Want to Monetize your video on TVOD platform? Talk to our VOD Engineers

Transactional video-on-demand (TVOD) is a model where viewers can access a  video or series of videos by paying for that particular video content. Viewers can buy the video content permanently and can also download it or else they can access it for a particular period on a rental basis. It involves getting content at a specific price point, especially for premium releases.

“Make your on-demand business a greater revenue path generating vehicle for streaming videos by adopting services”.

TVOD is of two types 

1. Download To Rent (DTR) :

In this method, Viewers can rent or own the content for a specific period.

2. Electronic Sell Through (EST):

In this method, viewers can buy or purchase the content permanently and can watch it anywhere and at any time 

Our TVOD platforms offer different genres of video content to global people and collect payments through digital transactions. Transactional Video-On-Demand (TVOD) is where viewers can buy or rent content on a variety of offer levels. It is similar to television broadcasting for paying a particular fee to set-top box providers.

Visit Here: How to start a VOD streaming platform and its advantages?

Benefits of “TVOD” platforms:

  • Viewers can only pay for particular content regarding their preferences.
  • It delivers cash for valued services & matches customer satisfaction.
  • It propels adequate revenue within a short period.
  • Owners can leverage the pricing strategy
  • Owners have control over the duration of time viewers can watch videos 

Strategies for “TVOD” services:

TVOD services are key to making a clear plan for grabbing more people’s attention in publishing new ways of content. Based on video content (i.e movies, shows, sports, astrology, price points can be changed. It encourages people to show interest in particular content and gets regular updates. It maintains a unique way to facilitate viewers to overcome their television rivals.

Read More: How Pay-per-view concepts are applied in TVOD platforms to publish your media contents?

The key function for “TVOD” services: 

  1. An easy way of getting revenue opportunities.
  2. Encourage companies to commence in this field.
  3. No regulations from governments so far.
  4. Accurate charges are collected based on contents.
  5. Creative and innovative contents are available.


To form a new on-demand solution, Transactional Video on Demand (TVOD) is the best way of generating a higher revenue share.  Modern technology is getting updated more and so these platforms paved way for another level of experience for users to watch content on their move.


5 responses to “What is Transactional Video On Demand (TVOD)?”

  1. Joel Avatar

    Happy to read this blog as i got clear understanding of TVOD Platforms

  2. Hitesh Avatar

    In Tvod Model, EST Can be best pick

  3. Lyon Avatar

    Clear expalnation Of Tvod Platforms

  4. Mitchell Avatar

    TVOD Model is one of best monetization model for VOD platforms
    Thanks for sharing

  5. Zakir Avatar

    Way you define about TVOD Platform was simple and good thanks for sharing your thoughts

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