Learn the best 15 ultimate ecommerce websites features that every online store must-have.
Each ecommerce websites is different in its way. We have seen many updated features like 360-degree product previews, animation, advanced filtering, and product ecommerce search features on the ecommerce Website.
Although there are many updated trends, it’s not sure that they will increase conversion rates or user experiences. All websites of ecommerce online should follow certain things to stay relevant and competitive compared to others.
Top 15 Unique Ecommerce Websites Features That Sell Like A Pro
1. Easy To Use Ecommerce Websites
This is an essential rule while creating an ecommerce websites features, design the ecommerce website well, in a simple but powerful manner. A recent study says that seventy-six customers feel that an eCommerce website’s primary character is elementary to use.
The ultimate aim is to provide the customers with what they want in a faster way without redirecting them to unwanted page directions. Please do not make it a complex process and make them feel uncomfortable with your eCommerce mobile website.
An easy online shop has only a minute or two to make a successful sale. So, always try to focus mainly on user experience. Provide the users with filters, shopping categories & comparison capabilities and make it easier for them to look at your products quickly.
An eCommerce website idea should only be a competitive advantage and not a disagreeable experience.
2. High-Quality Images And Videos On Ecommerce Site
In earlier days, a product will be displayed with a photo and some points. But now, everything has changed according to time. Consumers want to see the product from multiple angles because people are using the product in different regions. They think that they should focus on and feel the product.
Provide images with good clarity. According to Adobe’s survey, If an image doesn’t load correctly or takes too much time to load, the chances of dropping off by the consumer are 30 percent, and therefore it increases if not made correctly.
Picture sells and not the content. An eCommerce store should provide a more number of photos for each product. The images you provide should be in higher resolution and easily optimized for page load.
3. User-Friendly Ecommerce Websites
Google decided it, so you must follow that. Every website should have a user-friendly version by 2017. Listen to Google and avoid SEO consequences. And another main thing about a User-friendly website is, that most online consumers are mobile and tablet users. More than 40% of online purchases are made through mobile phones or tablets.
A responsive website with quality content will easily adapt to no matter what device is accessing it and provides a user-friendly experience. But to a good shock, most of the websites still do not have adopted a responsive user-friendly version.
4. User Reviews And Ratings
Most consumers read the reviews before getting a product. Almost more than 90% of them purchase the products by seeing the star rating of the product.
Now, you may think that a negative review will bring down the sale of the merchandise Unfortunately the exact opposite thing happens. A negative review may also lead to a successful purchase. If a product doesn’t have a negative review; the consumer will think that the reviews are fake.
Depending on the eCommerce web page and functionality, an eCommerce website can use the plug-in from popular platforms like Facebook, Four-square, and Yelp.
5. Special Discounts On The Best Websites For Ecommerce
The top ecommerce websites features used to give special discounts on their products as a standard marketing strategy. They send messages about these offers to the customers via social media, email, text messages, etc.
So, when customers notice that they are getting a special discount, it will trigger them to buy more products and spend some extra time searching the website.
These types of promotions will not only increase sales, but they will also boost SEO. So promote ecommerce stores online with the so-called special discounts.
6. Shopping List On Websites
This is one of the best ones that an local ecommerce examples of an eCommerce website can provide. You can also add the products to your Shopping list. particular One for Games CDs, favorite shoes, sports kits, and more. Choose, add, and share!
Ecommerce websites features that are having or include shopping lists are losing their revenue. It’s better than having consumers bookmark items they want and will most likely buy in the future? This is just like gold in your pocket.
It’s also an excellent opportunity to share a brand with new customers. When customers share their shopping lists with family or friends, it sends FREE traffic with built-in social proof to an eCommerce website.
7. Find-In-Store Ecommerce Websites Features
Not all eCommerce websites have a brick-and-mortar store. But still, those that have should provide a find-in-store option. In some cases, you don’t want to wait for a product to ship.
Consumers are going online simply to search and complete the purchase in person. This is right for the period, as nearly 72% of young consumers research online before shopping in an online store ecommerce.
It is also very useful to find which local online business site platform has that product in stock.
8. Similar Item Suggestion
A simple phrase tells that “Product similar to this” will give lots of excitement. A “similar product” suggestion option in the functionality of a website will create a desirable stickiness effect that many online marketers do not easy to attain.
For example, you have added Nike shoes to your Shopping list. A section popping out shows that “product similar to this”. You would simply go and check that product and if you like it, you will buy it after seeing the image.
Products similar to this can also include similar product categories to comparison shops, people who bought this product also looked at more and more.
A complicated and confusing purchase needs confidence from the seller and detailed information while buying products online Vs. face to face.
The consumer always needs confirmation of product authentication and detailed product information to make them comfortable while making an online purchase. An additional information section details commonly asked questions, which establishes trustworthiness and gives confidence to the consumer.
The FAQ section provides the needed information, clears the customer’s doubts, and solves their problems. Customers often ask about product support, lost account passwords, product return, etc.
10. Social Proof Via Web Functionality
Online sellers who connect with their consumers on an emotional level create an ecommerce website brand trust between them.
Social connections are unavoidable, and the chance to bond with a consumer is easier now than before; connecting the social profiles and user-generated content with functionality for website are must-have features that will give online sellers a brand character.
Online sellers are intimated with a regular flow of “buy now” and “get this”. It’s those brands that retain customers socially that would engage a lifetime customer. The brands are offering products that would help the customers search for them.
11. Ecommerce Websites Features Security
Nowadays, online transactions have become a significant part of our life. Also, online transactions on ecommerce webshops can be the primary target for cybercriminals. It is challenging for online sellers to protect their customers’ data and take steps to give assurance to data.
It starts with a secure eCommerce platform list. With their well-secured features, there is no wonder that WordPress and Magento are the top platforms for sellers.
Some of the other security ecommerce websites features to consider are given below:
- SSL certificate: It provides an excellent secure connection between the website and the user. Before trusting an online eCommerce website, look for the HTTP and green lock in the address bar before entering your details.
- Two-factor authentication: This two-factor authentication is an extra one for secured transactions. It joins two sections for security by requiring a username & password and One Time Password (OTP) generated by the system.
- Firewall Security: Firewall also provides a gateway between two networks. It allows only authorized traffic and blocks any miscellaneous traffic.
12. Easy Payment Method
In a world that is full of PayPal and Apple Pay, some of the other advanced payment options are essential for an ecommerce website. Have you seen Amazon’s impressive “one-click shopping” feature? Then building ecommerce website like Amazon would be the main point. Customers who have already registered their accounts can buy any product with a single click of a button.
There are many more online payment options available. But, the important thing is understanding the buyers’ mindset and achieving the most effective solution. A website should show clear information if they are limiting the payment option.
Say, for example, an ecommerce website may not offer Bitcoin as a payment method after knowing its value is not that safe. If customers are technology-savvy individuals who move toward this payment option, it is important to be clear as to why it is not a payment option. These details will help the customers why the option is not included and will give trust to the sellers.
13. Shipping Details
Most of the shopping cart desertion is happening only because of the unexpected shipping cost.
Mostly, ecommerce websites features include the shipping details early in the check-out process including the zip code calculator showing the actual cost. It also helps to retain the delivery time and provides the option to deliver the product faster. The ecommerce websites features should give a list of countries that are outside the standard shipping zones.
One more interesting fact, customers spend 30% extra per order when the shipping cost is free. If possible, make sure to provide codes for free shipping on all the eCommerce web pages through header navigation.
14. Contact Page
Primarily, the ecommerce websites features of business are based on online transactions. But, nothing can build good trust than a well-given “contact us” feature. This is true and useful when selling high-end technical products.
Always remember that a buyer should not find it difficult to request support or get in touch. Provide various options to reach us by including a phone number, an online form, and an email address. Some eCommerce companies even offer an online appointment schedule via their contact page or e-commerce website home page. Add Google Maps for locations and customer service social links to make more trust.
15. Return Policy
The return policy is an essential ecommerce websites features. A written policy should be well-written and visible. This will make a trust-building feature for an online store.
It will give assurance to the customers that if they are not happy or if they need a different size, the ecommerce websites features are there for them.
- The survey says that 30 percent of all products ordered online are returned.
- Ninety-two percent of buyers will purchase the product again if the product return policy is easy.
- Sixty-seven percent of consumers check the return page before buying the product.
These are the best practices, trademarks and ecommerce websites features for an excellent web store.
Frequently Asked Questions(FAQs)
1. What to consider when choosing an ecommerce platform?
Every ecommerce platform has a built-in set of SEO features or plugins capable of meeting your SEO needs; this is the first one to check.
2. Which is an advantageous aspect of a prosperous ecommerce website?
Every business desires a website that loads quickly, looks great, generates great sales, and provides overall customer satisfaction.
3. What three things make a good ecommerce website?
Your website needs to be mobile-friendly (or, more accurately, designed with mobile users in mind) and has excellent user experience (UX).
4. What are the unique ecommerce websites features?
In the day-to-day lives of retailers and customers, ecommerce websites features are essential. Let’s first define what electronic commerce is before moving on to anything else.
5. Ecommerce is raising the bar for customer experience, is that true?
By opening up various channels, businesses using ecommerce can give their customers a customized experience.